In The News

The Benefits of LG Video Walls for Business

By | Audience Engagement, Audience Response, Brand Experience, Breakout Sessions, Creative Services, Digital Signage, High Definition, Hot Technology, LED Technology, Product Launch, Smart Devices, Technology Satire, Technology Update, Touchscreens, Video, Video Conferencing

Video walls are now used to present commercial material across a range of environments. From trade shows to product unveilings, video walls have quickly become one of the best ways to engage audiences and provide comprehensive information in an entertaining format. In this new post, our team explores the value LG video walls can bring to your business and its upcoming events.

Ultra-Thin Bezel

The ultra-thin .044 mm even bezel used within LG video walls makes all content pop on the screen and provides a life-like appeal that will transfix audiences. One of the reasons video walls are used throughout the entertainment industry is that the ultra-thin bezel makes the content appear without any distortions to the original image, helping to completely immerse the audience in the content.

Wider Viewing Angles

Across an environment such as a trade show floor, it often becomes important for businesses to captivate audiences at unique angles to the content. If the content cannot reach this audience, then the value of the screen is limited. However, those using LG video walls for their business can now achieve exceptionally wide viewing angles. The use of the LG IPS panel technology helps ensure content can be viewed more easily from all viewing angles, capturing greater attention at events.

Higher Viewing Angles

The need to present content across higher viewing angles is also critical for many business events. For example, a company unveiling their new product as part of an event at an auditorium will require those in the box seats to have just as good a view of the content as those in the orchestra seating level. The latest video walls from LG present crystal clear content to each member of the audience, with higher viewing angles limiting the distortion to those seeing the content from above.

High Scalability

One of the great advantages of the latest LG video walls is they can give software developers the chance to produce their own content for display at events. The built-in WebOS smart signage platform helps products such as the 55SVH7E execute various tasks at once, ensuring that software teams have complete control over the scale and style of the content showcased. In addition, the content can be produced without the need for an additional media player, simplifying the process of showcasing content for event management teams and those in control of the video wall on event day.

Reduced Image Gap

Perhaps one of the most common gripes associated with video walls is the black lines that separate the various boxes forming the wall. These black lines can interrupt the view of the audience and may take away from the return on investment of the content producer. The latest video walls from LG work to limit this issue with a reduced image gap. Working with an image improvement algorithm reduces the gaps between the tiled displays when video playback is in process. The audience sees a cleaner image that resonates with them.

Consistent Colour Expression

Another common issue associated with video walls is the lack of a uniform and consistent colour throughout the entire display. In some walls, the sides of the tiles bleed colour, which leads to a darker appearance around the edges, and limits the quality of the finished product. But the latest LG video walls are designed for consistent colour expression. The video walls display vivid colours, even in the corner space near the bevels, ensuring that promotional content is crisp, clear, and well-received.

Content Flexibility

One of the reasons many are now choosing LG video walls is that the systems provide true content flexibility. Teams can display various styles of content at the same time on screen. For businesses presenting related content, material such as graphs and charts can be shown alongside video at events to show the progress the company is making within the industry, while also highlighting product features. Companies can also choose to stream content in real-time to their video walls, keeping audiences at the leading edge of developments.

User-Friendly Menus

Presenters operating the video wall have to be given full control at the event. This is achieved by adopting user-friendly menus that can easily be utilized while the event is ongoing. Similar actions are grouped together within the unit so that presenters know where to go within the menus without interrupting the presentation.

Simple Adjustment

A leading challenge for those creating presentations for a large audience is adjusting pictures so the images can be optimized for all viewers. A great advantage of the LG video wall is that the system is designed for simple colour and white balance adjustment. The latest systems allow for full grey-scale level adjustment to the white balance so that colours are blended more effectively within the content.

Why Turn to Freeman AV for LG Video Walls?

It’s clear that LG video walls represent the next innovation in the video presentation marketplace. Our team at Freeman AV are leading this industry and providing our clients across the market with a range of options designed to help respond to their unique demands. Below are several reasons to turn to our company for your LG video walls:

  • Experience

Our experience in the industry means we can provide you with the best video wall system for your event. We can work with you to assess your requirements and choose systems that fit with your event objectives and your budgetary parameters.

  • Technology

Our understanding of the latest technology means you can impress all audiences with the video walls offered through our team. We can help you to set up your displays within any venue and ensure your presenting team has a clear understanding of the technology’s functionality.

  • Support

We’ll be with you throughout your events to support you in using the video wall. If you have any questions about your system’s performance, you can turn to us at any time for answers. It’s a level of support that ensures the success of your events.

To learn more about Freeman AV and our company’s services, call us today.

 

 

 

 

Freeman Audio Visual Canada Announces Heidi Welker as Winner of 2019 Smart Women in Meetings Award

By | Press Releases

Freeman Audio Visual Canada is proud to announce that Senior Vice President, Business Development and Industry Partnerships, Heidi Welker has been named a 2019 Smart Women in Meetings Award winner in the Visionary category. This prestigious awards platform honors women who are making significant impacts on the meetings industry and inspiring female meeting ambassadors worldwide.

The Smart Women in Meetings Awards recognizes the industry’s top female meeting professionals in seven prestigious categories including Hall of Fame, Visionaries, Industry Leaders, Innovators, Entrepreneurs, Stellar Performers and Rising Stars. Nominated by their industry peers and colleagues, and ranked against hundreds of remarkable, qualified meeting candidates, these award winners have earned top honors for their commitment and significant contributions to the meetings industry.

“As the leader of a Woman Owned business under the Women’s Business Enterprise National Council (WBENC), I am honored to promote such a worthy cause for my fellow women in meetings to celebrate our industry, and support and salute each other’s goals and accomplishments,” said Smart Meetings founder and CEO Marin Bright. “The Smart Women in Meetings Awards are especially close to my heart. I am proud to provide a platform for all the women in our industry who drive change and celebrate our progress together as one united community.”

Freeman EVP & Chief Operating Officer, David Campbell responded to Heidi’s award stating, “It’s no surprise to our team that Heidi has been selected for this award!  Heidi is a vital member of our team, representing all of Freeman who is passionately involved in improving various aspects within our industry through her involvement with the advocacy group, Meetings Means Business. Furthermore, she’s an avid volunteer within the industry, contributing to associations like the Professional Convention Management Association and her ongoing mentorship. We are so proud of her!”

Heidi was quoted on Smart Women In Meetings website, sharing thoughts on her leadership, saying, “My role is not to provide answers. Instead, I ask the right questions, stay engaged in thought-provoking dialogue and support decisions regardless of the success or consequences that go with it.”

Smart Women in Meetings Award winners will be featured in the March issue of Smart Meetings magazine and will receive on-stage honors at the fourth annual Smart Women in Meetings Awards gala on May 8 at the Smart Woman Summit in Las Vegas.

2019 Smart Women in Meetings Awards Winners

The Smart Woman Summit

About Smart Meetings
Smart Meetings is the leading media company and the most trusted resource for meeting professionals. Providing best-in-class service, Smart Meetings publishes cutting-edge meetings content in print and digital magazines, hosts world-class hosted-buyer networking events, provides CEU-accredited webinars and offers myriad digital resources.

About Freeman Audio Visual Canada

As part of the world’s largest brand experience organization, Freeman Audio Visual Canada (Freeman) uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Freeman provides a full range of services to support the way audiences engage with content as the landscape continues to change. Freeman has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Freeman will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit www.freemanav-ca.com

 

Media Contact

Jenna West

Digital Marketing Specialist

Jenna.west@freemanco.com | 905 366 9144

Choosing the Best Sound System for your Event

By | News

Choosing the Best Sound System for your Event

You could have the best written speech in the world, but it doesn’t matter if no one can hear it. Without a reliable sound system, your audience can not hear, and your message will fall flat.

If you want to plan a truly exceptional corporate event, you’ll need a sound system that can keep up with the job. Here’s our guide on choosing the best sound system for your event!

A Public Address System (PA system), is comprised of many parts, starting from what goes into the PA, to what comes out of it. Having the right equipment in place will help you get your message out to the masses.

Let’s work our way through the system:

Inputs

You will need to make sure that you have the right microphone in place for your presenter. The microphone takes the sound in the air and coverts it into an electrical signal that can be used throughout your PA system. There are many types of microphones that are designed to do this.

If your presenter likes to move around on stage, you will want to have a wireless microphone at hand. These typically come with either a Wireless Handheld Microphone (which as the name suggests would be held by the speaker), or the more popular choice would be the Wireless Lavaliere (or Lapel) Microphone.  With the lavaliere, the presenter is free to move around and free up their hands so that they can easily make gestures, or hold an object that they wish to show the audience without fumbling around.

Should they wish to just stay at the lectern, then a well-placed lectern microphone will be sufficient.

Now that you have the microphone in place, it is important to give your presenter some basic instruction on its proper use.  You could have the biggest PA system in the world, and the best sound technician in the world, but if the presenter is not talking properly into the microphone, or it is not placed properly, no one is going to hear them.

Another element of your system would be that if you are planning to have any video playback, either from dedicated devices, or if you have videos embedded in your presentations that all of these devices will need direct boxesso that the computers can interface with the system properly. It is important that you let your technology provider know, so that they can make sure that they have an audio console that has enough inputs available for all of your devices.

Speakers

Now that you have all of your inputs figured out, it is time to figure out the size of the PA that you need to have so that your message can be heard.

The size and placement of you system can vary from event to event. What works for a small audience of 10, doesn’t work for an audience of 2000. People are great absorbers of sound! Couple that with natural sounds coming from your audiences’ side conversations and clanking dishes, and you will need to make sure that your system gets out over the voices. One voice can be louder than 2000 voices with the right system in place.

That’s why it is best to speak with your audio professional, so that they can make sure that your message is heard by everyone at your event.

To learn more about how to bring the right sound to your event, call Freeman AV at 1-800-868-6886 or contact us here.

Author
Jason Tobin
Freeman Audio Visual Canada
National Audio Services Director

Industry Leader Krista Cameron Joins Freeman Audio Visual Canada as Business Development Director

By | News, Press Releases

Industry Leader Krista Cameron Joins Freeman Audio Visual Canada as Business Development Director

Cameron’s leadership, creativity, and passion will enable Freeman Audio Visual Canada to further their growth in the marketplace

TORONTO, Friday, January 25, 2019 – Freeman Audio Visual Canada is excited to announce that Krista Cameron will be joining the company as Business Development Director as of February 19, 2019. In this new position, Cameron’s responsibilities will include expanding Freeman AV Canada’s portfolio in the Canadian corporate and association marketplaces, fostering client relationships, and representing the organization at industry events

“Krista is a proven leader and industry veteran who will playing a key role in developing our Canadian growth strategy as we continue our evolution in the marketplace,” said Jay Lanchbury, Vice President Client Solutions. “Her exceptional client relationship skills, creativity and passion for both people and our industry will be extraordinary assets to the team.”

Cameron brings to Freeman over 20 years of leadership experience in the meetings and events industry including her destination participation in up to 25 national and international shows annually. Cameron has actively engaged in the industry by sitting on numerous committees, was inducted into the M&IT Hall of Fame as Industry Mentor, and serves on the Professional Convention Management Association’s Board of Directors for the Canada East Chapter as Co-Chair of the Canadian Innovation Conference. Most recently, she was the Director of Sales at Destination St. John’s for 10 years.

“Krista is a celebrated dynamic leader in the industry who takes a hands-on approach with her clients,” said David Campbell, Executive Vice President and Chief Operating Officer at Freeman Audio Visual Canada. “We are thrilled to bring this industry ‘rock star’ to the team and are so excited to watch her accomplish amazing things in this role.”

About Freeman Audio Visual Canada

As part of the world’s largest brand experience organization, Freeman Audio Visual Canada (Freeman) uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Freeman provides a full range of services to support the way audiences engage with content as the landscape continues to change. Freeman has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Freeman will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit www.freemanav-ca.com

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For more information, contact:

Jenna West
Digital Marketing Specialist
jenna.west@freeman.com

CES 2019 Trends and Innovative Tech

By | Audience Engagement, Audience Response, Audio, Brand Experience, Creative Services, Design Thinking, Digital Signage, Education, Engagement, Event Trends, Exhibits, Expo, Industry News, News, Product Review, Touchscreens, Trade Shows

CES 2019 Trends and Innovative Tech

By Victor Paan

National Director, Digital Innovation

This year’s Consumer Electronics Show (CES) provided a scope and scale of technology that had a common thread. Ai and 5G provided the foundation that powers smarter TVs, smarter homes, smarter cities, and the vehicles that will navigate them. The future is here. Below are a few of the biggest trends we noticed at this year’s CES.

Screens: Flat, Roll-up and Holographic Displays

A few of the trends we observed when it came to screens included the roll-up OLED screen that, not unlike Saran Wrap, rolls up and back into a long rectangular box. Its pure futuristic eye candy design holds promise for live event activations as it’s space efficient, easily portable, and overall awe inspiring technology.

Mostly every brand that offers flat panel displays on the show floor featured 8K LED screens. These screens have beautiful detail and colour that would allow PIPs over High Res backgrounds to be displayed at a high resolution, whether 4K content or HD 1080 content.

Although not something that is defined as a ‘screen’, HYPERVSN’s 3D Holographic Display System provided a wow-factor via their new LED rotor units.  Upgraded in size and framerate, the new units are breathtaking and provide an extremely crisp hologram.  A showstopper.  Along with a new customer portal to easily turn 2D content into 3D content for these displays, makes jumping onboard with this technology an easy uptake.

Headset advancements and eye tracking

A much subdued presence at CES this year.  Some headset advancements of note are to do with ocular tracking.  The HTC Vive Pro Eye adds eye tracking that allows users to control in-game experiences using eye-movements.  This also allows developers to track what users are attracted to and spending time looking at within an experience, providing user data that can enhance future development of products/designs through the VR tech.

To take this further, the company responsible for developing the aforementioned eye tracking, Tobii allows for this type of eye movement capture for any digital assets seen on a screen.  Stakeholders can obtain data on user’s habits as to what they focus on during a browse of a soon-to-be-launched website or service.

Compounding this, and providing a use case for the events industry, is the ability for individuals to wear glasses that track what an attendee’s eyes are drawn to while, say, walking an exhibit floor or a creative staging setup.  This data can provide insights towards best practices on brand and design elements; honing the process in how designers deliver on realized projects.

Ai (and the IoT) in action!

If VR & AR were the buzzwords of recent years past, Ai was the newly crowned monarch of CES 2019.  Everything from TVs that ascertain what you are watching and adjust picture and sound settings to match the experience, to smart home appliances powered by your favourite voice assistant that communicate and learn together, Ai was everywhere.  The real shift in the idea of what Ai means to the masses is that no longer are we expected to adapt to the technology, rather, the technology is shifting to a model that adapts itself to each of us and the context of our experiences.

Robotics, from a concierge standpoint, remained stagnant for the most part.  Designs felt either overly stylized (read ‘cute’) or were downright creepy. The rush towards 5G connectivity is absolutely being driven by the onset of Ai and the Internet of Things.  All of this connectivity will only benefit from the accelerated speeds and bandwidth of 5G… which is really what the hype is all about; more things online, faster!

Author
Victor Paan
Freeman Audio Visual Canada
Director of Digital Services

Victor Paan is Director of Digital Services for Freeman Audio Visual Canada. Since joining Freeman in 2002, Victor has worked diligently for his clients, advancing his career from a delivery technician role to his current position as the Director of Digital Services. In this capacity, he draws on his technical and sales experience to support Freeman’s teams and clients in integrating state-of-the-art event solutions that will transform, grow, and extend the world of live engagements.

PSAV® and The Freeman Company Announce Purchase Agreement for PSAV to Acquire Encore Event Technologies

By | News, Press Releases

SCHILLER PARK, IL, and DALLAS,TX – January 14, 2019 – PSAV, a global leader in event experiences, and The Freeman Company, jointly announced today that the companies have entered into a purchase agreement for PSAV to acquire Encore Event Technologies, a global provider of event technology, staging and production services.  The combination of PSAV and Encore will join two companies with deep expertise and a shared commitment to be an invaluable global partner for the meeting industry.  This transaction reinforces PSAV’s mission of Connecting and Inspiring People by expanding the breadth of its capabilities throughout North America and Asia Pacific.  The transaction is expected to be finalized later this year. Terms of the transaction will not be disclosed.

Encore has a long and distinguished history dedicated to helping create high-impact meetings and live events for the hospitality industry. Encore operates as both an in-house partner to some of the world’s leading resorts, hotels and casinos, as well as a creative production company for clients around the world.

“Encore is an ideal partner for the PSAV family of companies given its shared commitment to meeting and event planners, and strong alignment with our purpose and mission,” said Mike McIlwain, CEO of PSAV.  I am excited about what this means for PSAV, and more importantly our customers, as we continue to focus on more ways to create amazing event experiences wherever an event is held.”

“We’re extremely proud of the success everyone at Encore – including our FAV Canada operations – has created in building one of the world’s leading in-house hospitality, event technology and production service businesses,” said Joe Popolo, CEO of The Freeman Company. “At Freeman, we continue our mission to provide powerful brand experiences, which include our audio visual solutions, for association and corporate customers around the world.”

“It has been an honor to lead and develop Encore and to witness its growth,” said Ken Sanders, chief development officer, The Freeman Company. “I want to thank everyone at Encore for applying their work, skills, dedication and creativity to build this world-class company, and I look forward to watching their continued prosperity as part of PSAV.”

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Peter Wallace and David Kestnbaum of Blackstone’s Private Equity team commented, “We are excited about the combination of our portfolio company, PSAV, with Encore.  Blackstone sees continued growth opportunities in live events, and we are pleased that Encore will bring additional capabilities to support event planners and our venue partners.”

Bill Stein of Blackstone’s Real Estate team added, “The combination of PSAV and Encore will further enhance our strong capabilities to serve meeting event planners and our venue partners across a diverse suite of services as part of our mission of creating a world-class, diversified global live events platform.”

Simpson Thacher & Bartlett LLP is serving as legal counsel to PSAV.

JP Morgan is serving as financial advisor to Freeman and Encore, and Baker McKenzie is serving as legal counsel to Freeman and Encore.

About PSAV®

PSAV is a global leader in event experiences, providing creative, production, advanced technology and staging services to help meeting professionals deliver more dynamic and impactful experiences at their meetings, trade shows and events. The team consists of more than 9,000 professionals across 1,500 on-site venue locations and 49 branch offices within the United States, Canada, Mexico, Europe, the Caribbean, and the Middle East. It is the trusted partner and on-site provider of choice at leading venues worldwide. PSAV was recently named to the Forbes 2018 America’s Best Employer list. The company is headquartered in Schiller Park, Ill.  www.psav.com.

About The Freeman Company

The Freeman Company helps create meaningful connections for all types of global audiences. The family-owned company is comprised of leading brand experience company, Freeman; audio-visual and production company, Encore Event Technologies; and Alford Media, a premier event technology specialist known for the expertise and precision on large-scale shows. With more than 90 locations globally and 7,000+ employees who are dedicated to delivering the best experiences and business outcomes possible for their clients — from strategy and design to implementation and results. For more information, visit http://www.freeman.com/

About Encore Event Technologies

Encore is a leading global provider of audiovisual, event technology, staging and production services.  Encore serves as the in-house provider at more than 460 hotels, casinos, conference centers and resorts in North America and Asia Pacific.  Encore Productions, the production division of Encore Event Technologies, is a full-service creative production company helping clients tell their stories around the world.  For more information, visit www.encore-us.com, www.encore-anzpac.com and www.freemanav-ca.com.

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For further inquiries and more information, contact:

Media Contact – PSAV
Bob Niersbach
Director, Communications
rniersbach@psav.com
(847) 385-3619

Media Contact – Freeman
Stephen Phillips
Director, Communications
Stephen.phillips@freeman.com
(214) 445-1205

Latest Trends In Presentation Technology

By | Audience Engagement, Audience Response, Education, Engagement, Freeman Audio Visual Products & Services, News, Presentation Management 4, Presentation Management 4.5, Presentation Tips, Simultaneous Interpretation, Social Media, Wide screen projection

A presentation is the finished product of months of research, analysis and practice. It’s your speaker’s chance to share information on your expertise with a room full of like-minded people who are interested in learning about your topic. But a good presentation is more than just the information itself; it’s also about how that information gets communicated. And that’s where unique presentation technologies play an important role.

It’s no secret that the world is rapidly advancing technologically. People have smartphones, high-tech televisions, at-home personal assistants like Alexa, not to mention everyone’s personal computer. This means it’s likely safe to assume that you’re speaking to an audience that’s familiar with some form of technology when giving your presentation.

The latest trends in presentation tools and technology revolve around this high-tech transformation. Without further ado, here are some of the latest trends we’ve identified in presentation technology that will wow your audience and create buzz around your brand:

Flat Screen Displays

A vivid flat screen display offers image quality that makes the viewer feel like there’s no separation between them and the visuals being depicted. Whether it’s a tundra, a busy city, the middle of an ocean or a calm village, modern flat screen displays really do these scenes justice.

Flat screen displays aid presentations by making it more pleasurable for your audience to view your slides, your video, and whatever other visual components you’re sharing. The quality of the image also makes it easier for a room full of people to view, taking in every detail. This means you can share more detailed images without worrying about them being grainy.

Simultaneous Translation

If your attendees are from global offices, incorporating simultaneous translation into your presentation can be hugely helpful. Simultaneous interpretation is a reliable option for bringing in remote parties when giving a presentation. Provide native-language messages through headsets so that every member of your audience is able to fully participate in your event. With fluid interpretation that allows your attendees to listen in their own language you leave no attendee behind.

Social Media

Social media is ubiquitous, so it might as well be put to good use. Many conferences, seminars, learning presentations and corporate meetups use social media technology to spread awareness of their brand and engage their attendees. Social media walls and live feed projections give event attendees their ‘five seconds of fame’ and get them excited about using their social media in a tangible way. It also allows them to share their ideas in a public forum, an example of using social media the way it was originally intended: for greater collaboration and communication.

Audience Response Service

Think, “Ask the Audience” on Who Wants To Be A Millionaire. Audience response technology allows you to ask your audience questions and get their responses in real-time. This makes for a much more engaging presentation, but also makes your audience members feel like their voices are really being heard. Gathering popular opinion in the midst of a presentation can help you underscore the points you’re trying to drive home. It can also help you get a sense of how engaged your audience is, and whether further education on a particular matter might be helpful to them.

Technology advances have given us so many more presentation possibilities. Now, with so many different types of event technology available, you can be as creative as you want with your events. For more information about the latest trends in presentation equipment, call us at 1 800-868-6886 or contact us here.

 

V.I.Plane ready for boarding to this year’s Canadian Innovation Conference

By | Press Releases

TORONTO, Monday, October 22nd, 2018 – Tourism Saskatoon, WestJet, Tourism Victoria, Freeman Audio Visual Canada (Freeman), Destination St. John’s, Tourism London, pcnametag and Ignite Magazine announced that the V.I.Plane is ready to take flight to the 2018 Canadian Innovation Conference (CIC) this November with their professional event and conference manager guests.

The V.I.Plane will fly Professional Convention Management Association (PMCA) CIC 2018 attendees on a WestJet flight from Toronto to Victoria in time for the conference. By jetting together, professional convention, event managers and industry partners have a great opportunity to network, collaborate and hear from guest ‘Plane-ary’ Speaker, Jennifer Spear, who’s also the President and Chief Strategist of Clean Slate Strategies, all at 30,000 feet up in the air.

“Freeman is thrilled to be participating in this unique sponsorship activation, and as returning sponsors to this event, it’s great to see PCMA support this creative and exciting opportunity for sponsors and planners,” said Madeleine Bart, National Director of Creative and Innovation for Freeman Audio Visual Canada.

“The Canadian Innovation Conference promises to take risks, and this V.I.Plane is a perfect example of the level of experimentation we can expect from this conference” she adds.

This unique experience will allow clients and colleagues to connect and catch-up before three days of learning in Victoria. Once the conference begins, attendees can expect to learn about the latest technology trends to increase efficiency and productivity, and create lasting connections with industry decision-makers in a smaller, more intimate environment.

The flight departs Toronto on November 17 at 12:30 p.m. EST. For more information and to get on board, contact ProPlanConferences & Events.

 

About Freeman Audio Visual Canada

As part of the world’s largest brand experience organization, Freeman Audio Visual Canada (Freeman) uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Freeman provides a full range of services to support the way audiences engage with content as the landscape continues to change. Freeman has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Freeman will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit www.freemanav-ca.com

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For further inquiries and more information on sponsorship opportunities, contact:

Candace Schierling
Director of National Sales, Tourism Saskatoon
cschierling@tourismsaskatoon.com
T: 306-931-7588

-or-

Reggie Lang
Mgr. Business Development, WestJet
Reggie.Lang@westjet.com
T:403-945-8957

For Planners wishing to receive an invitation, please contact:

Jenna West
Digital Marketing Specialist
jenna.west@freemanco.com
T: 905-366-9144

 

Freeman Audio Visual Canada partners with Neweb Labs

By | Press Releases

MONTREAL, September 25, 2018 – Freeman Audio Visual Canada (Freeman) is excited to announce a new partnership with visual effects company, Neweb Labs. This partnership will enable both organizations to leverage one another’s event services and capabilities, providing a one stop shop for their clients.

Multiple event contracts have already been signed with the newly partnered companies for various conferences, meetings and events around the globe including: Vancouver, Atlanta, Frankfurt and Ottawa. Neweb Labs will be working closely with Freeman across the country, with particular focus in Montreal.

“What a great opportunity for us at Freeman to join forces with the Neweb Labs team! Neweb Labs is  pioneering the customization of virtual characters for events, ranging from town halls, conferences and more,” said Freeman Client Solutions Manager, Gabriel Larose. “Their unique expertise coupled with our attention to detail and global presence will be a powerful combination for our clients. Neweb Labs’ virtual characters are unlike anything I’ve seen before. If you’re looking to add a really innovative activation to your event, this is something you’ll want to check out.”

By promoting one another’s solution offerings, both Freeman and Neweb Labs will be able to better serve their existing client needs and enhance attendee experiences. “Like Freeman, Neweb Labs is always looking to bring something new and exciting to our clients, which is why we knew this would make a great partnership,” said Yves St-Gelais, CEO for Neweb Labs. “Partnering with a global organization like Freeman will be critical for the flawless execution of our newly developed event solutions like virtual graffiti artists, talking heads, and other out-of-the-box offerings.”

Freeman and Neweb Labs are set to make their mark on the meeting and events industry through helping clients create memorable experiences for their audiences.

About Freeman Audio Visual Canada

As part of the world’s largest brand experience organization, Freeman Audio Visual uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Freeman Audio Visual provides a full range of services to support the way audiences engage with content as the landscape continues to change. Freeman Audio Visual has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Freeman Audio Visual will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit www.freemanav-ca.com.

About Neweb Labs

Neweb Labs creates and combines 3D animated assets with interactive technology for use as holograms on all social media platforms, and in mobile applications to be used for concerts, events, social engagement, brand activations and virtual humans. Neweb Labs is the sister company of the 3D animated show based on current affairs and news, Vox Populi Productions, and was officially launched after two years of R&D in 2015. Neweb Labs is also first in the world to create interactive holographic singer, Maya Kodes (https://vimeo.com/285950552), and is known for providing cutting-edge experiences where attendees emotionally connect with interactive characters that have different personalities. For more information, visit www.neweblabs.com.

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For further inquiries and more information, contact:

Jenna West
Digital Marketing Specialist
jenna.west@freemanco.com
T: 905-366-9144

7 Popular Event Trends We Saw This Summer

By | Audience Engagement, Brand Experience, Engagement, Event Trends, Freeman Audio Visual Employees, Industry News, LED Technology, Lighting, Live Social Media Wall, Media Event Staging, Meeting Planners, Meeting Professionals International, News, Quotes, Room Décor, Scenic Design, Social Media, Staging, Tools & Tips

One part of the hysteria surrounding summer is the excitement that comes with its sun-soaked events – low necklines and cold drinks, dancing outside, and enjoying the hazy days of summer with friends and family.

Everything is better in the summer heat, and every year, event planners aim to make their event the talk of the season. The summer represents a great opportunity to stage an event, with it being one of the most lucrative seasons for professional event planners.

Event attendees – especially those who are accustomed to high-budget corporate events – won’t be wooed by the same gimmicks as last year. It may come as a surprise to those who aren’t in the business of planning amazing events, but there are trends that are ushered in each summer that can take an event from same-old to never-be-the-same-again.

It’s all about differentiation and making your event stand out in the minds of your guests. It’s about finding ways to bring people together, fostering connections, and making everything a bit more efficient to set-up and tear down. Here are seven summer event trends we’ve seen this summer that take events to the next level and impress guests with thoughtful ingenuity.

  1. Technology (Apps, Live Streaming, Live SM Interaction)

It’s hardly news at this point; people are plugged in. Over 90% of North Americans own smartphones and are on them for multiple hours a day. It’s the perfect opportunity to connect with guests and have them put their cell phones to good use.

Specialized event apps are amazing for large events that span a day or more, especially when multiple locations, speakers, and itineraries are involved. For a sprawling corporate event with several types of speakers and seminars, it can help to have an app developed that is specific to your event for widespread download.

Encourage your guests to live tweet and post with personalized event hashtags. Modern weddings often combine the last names of the spouses-to-be, allowing everyone who posts to look up each other’s photos and moments easily. Live streaming your event will let those who couldn’t be there feel included. It’s an extension of hospitality that will truly add a caring and trendy touch.

  1. Drone Videos

We all know someone with a drone, and they’re amazing for capturing aerial video. If your summer event is being held in a beautiful outdoor space, capture its magnificence with drone video. You’ll get a beautiful perspective you never thought you’d see, and it makes for great content in a post-event video for attendees to look back on after your event is over.

  1. Non-Traditional Spaces

Barns, warehouses, factories; don’t limit yourself to traditional event venues. Non-traditional spaces offer different pricing than conference centres or banquet halls, have enormous capacity, and have interesting interior elements. Exposed bricks, metal beams, thirty-foot ceilings – your guests will be wowed by your event as soon as they arrive.

  1. Memorable Bars

One of the best parts of any event is the food and beverage. Go the extra mile and create a memorable bar setting. Great drinks are a given, but the bar area itself is a spot where people gather, laugh a little harder, and find the courage to connect with strangers. Up your hosting game from a traditional bar to make your guests feel like they’re at a truly all-out event.

  1. Food Trends on Point

Next to the drinks is the food. If you have mediocre food, often that’s what people will remember about your event. Amazing food will have your guests on cloud nine, pleasing their inner foodies and appreciating your attention to culinary detail.

Donut walls and live cooking are two food trends that are catching on. People also appreciate plant-based, healthy options as more and more folks develop open minds to different diet preferences.

  1. Bring the Dancers

It isn’t a party until there’s dancing! Exploring entertaining with acrobatic tricks and aerial arts, it’s like having a free show alongside your gathering. Your guests will feel so much more inspired to dance when they see the professionals joyously busting out their moves.

  1. Bold Yet Classic Colours

2018 has been a year of experimentation as well as a year of returning to traditional roots, and colour and design schemes are reflecting this. The need to be modern has fallen away and classically beautiful colour combinations are proving to be classics for a reason. It’s always a good thing to give your colour scheme a slight edge, a personal touch that reflects you.

Author
Summer Filippopoulos
Freeman Audio Visual Canada, Sales Manager