MAXIMIZE THEIR JOURNEY: A Series for Event Marketers by FreemanXP

An introduction into meeting needs and deepening attendee engagement during brand experiences

What if we could decode the attendee? Figure out their wants, their needs, what makes them tick and their expectations—even before they do. With the help of famed psychologist, Abraham Maslow, and his “Hierarchy of Needs,” creating powerful and engaging brand experiences just got a little more certain. Sounds too good to be true, doesn’t it?

Well, thankfully, it isn’t.

There are certain inherent needs to live within all of us. We all want to be fed, to have shelter, and to be safe. In short, Maslow argues that all of us must have a few basic rational needs met before we open ourselves to more emotional triggers like friendship and love.

Read more on the FreemanXP blog.