Tech can convert audiences into participants while driving data and engagement
We live in a world that demands people be constantly connected (whether they want to or not) and that demand has fueled a shift in audience behaviors. No longer can we assume or even ask that our audiences do nothing but pay attention at events. The reality is that they have teams to manage, quick notes to dash off, clients to keep tabs on – and this all continues to happen while they are at your event.
But there is an important upside to this for event marketers! We can leverage the predisposition for constantly connected behavior to get our attendees more deeply involved in sessions, converting audiences into participants.