Great blog post from adition: When it comes to social integration, are you a ‘Jimmy Fallon’ or a ‘Jay Leno’?

It’s not that I am a huge fan of late night television, well … actually I am…, but regardless that reality  is not the driving force behind this post.  The driver is our recognition and realization that  Jimmy Fallon, in our opinion, is the first late night host to master what we call, ‘in-show social media integration’, which, ironically, follows the same principles we apply to business branding and social strategies.  

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