Freeman Expo Names Sonia Moffatt Toronto General Manager

By June 8, 2015 April 21st, 2016 Expo, Freeman, Industry News, Press Releases

Freeman, the leading global partner for integrated marketing solutions for live engagements, announced that Sonia Moffatt has been named general manager of its Toronto branch, effective July 1. Moffatt will be responsible for overseeing the successful operation of all branch departments including warehouse and show-site operations, customer service, sales and administration. She will report to Freeman’s senior vice president in Canada, Barbara Baird.

“Sonia has been a valuable asset to Freeman for many years and her ongoing success is built upon a consistent track record of commitment, achievements and strong customer relationships,” said Baird. “She has proven her ability and desire to support Freeman in reaching its business objectives and is an integral part of our success. I am thrilled to promote Sonia to this key position.”

Moffatt has more than 25 years of experience in the trade show industry, starting her career in 1989 at Design Craft, a company that was purchased by Freeman in 1995. In addition to receiving several promotions during her tenure, she was presented with the Canadian Association of Exposition Management’s (CAEM) 2009 Associate Member of the Year Award and inducted into CAEM’s Hall of Fame in 2011.

Moffatt is graduate of Queens University (Kingston, Ontario, Canada) with B.A. (Honours) and a B.Ed.


Founded in 1927, Freeman is the leading global partner for integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with over 70 offices in North America and the U.K., Freeman produces more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and 11,000 other events worldwide. Customer-driven and family-owned, Freeman offers a total package of solutions, with a scope of products and services unmatched by the competition. An employee-owned company, Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous trade show industry awards for excellence in leadership, creative design, community service, innovation and customer-driven partnerships. For more information, visit