Freeman Brings Design Thinking to the Forefront of the Events Industry

By November 19, 2015 April 21st, 2016 Design Thinking, Freeman, Industry News, Press Releases

brucemau linkedin

Appoints Renowned Designer Bruce Mau as Chief Design Officer

Freeman, the leading global provider of brand experiences, announced the appointment of designer, author and visionary Bruce Mau as its Chief Design Officer. In a move to drive innovation in the events industry, Freeman has created this new role at the company and appointed Mr. Mau to its Executive Committee.

Mr. Mau is the co-founder of the Massive Change Network, which promotes the transformative power of design thinking to generate new ideas and help institutions and businesses innovate. He has worked with leading companies, including Coca-Cola, McDonald’s, MoMA and Herman Miller; worked with countries such as Guatemala, Denmark and Saudi Arabia; and alongside star architects Frank Gehry and Rem Koolhaas on design thinking collaborations. Mr. Mau and his team are currently working with Walt Disney Imagineering, and he designed a master plan for Mecca to re-imagine this historic site for the next 1,000 years.

Read the full press release here.