When educational content curators and space designers collaborate, the results can significantly elevate the attendee experience. During the Professional Convention Management Association’s (PCMA) annual Convening Leaders conference earlier this month, the Learning Lounge powered by Freeman showcased new educational and networking formats.
Event organizers can adapt many ideas from the design concepts of the Learning Lounge or bring selected elements to the tradeshow floor. Consider these five experience design tips to chart a new attendee journey at events of any size in any industry.
- Optimize important issues. New this year, PCMA aligned its educational tracks with defined zones of the Learning Lounge using color graphics online and onsite to guide attendees. Most association and corporate events have critical industry issues so extend those topics to expo floor or create new spaces for interaction with thought leaders and industry peers. “I really enjoyed the interactive format and networking-friendly atmosphere of that whole area,” observed Laure Chachere, Director, Client Solutions, Freeman.
- Establish a destination. PCMA’s Learning Lounge was located in the main concourse connecting two separate spaces for the general sessions and lunches.