3 Factors to Consider When Thinking About Audio for Your Next Conference

By | Audience Engagement, Audience Response, Audio, Breakout Sessions, Education, Engagement, Event highlights, Freeman Audio Visual Employees, Power Point, Technicians, Video, Video Conferencing, Webcasts

There are many variables when it comes to organizing a successful conference, from selecting the right presenters to taking breaks at the right time for networking. When it comes to audio, one of the variables that deserves attention is sound reinforcement. The point of reinforcing or amplifying your presenter’s voice in a ballroom, or any room for that matter, is not just so that he/she can be heard from the front to the back of the room, but more importantly, that he/she is comfortably understood from the front to the back of the room.

In addition to sound reinforcement, sound quality is equally important. This is especially the case if you plan on recording your conference. This documented evidence of your event is likely to be used in the future for promotional videos, training or archived for private or public record.

So when thinking about the type of audio support needed for your event, we encourage you to consider the following three key factors:

  1. Your Purpose

The audio needs for a Town Hall, a sales rally and an awards gala with entertainment are all different. Fail to match the type of meeting with the appropriate audio solution and you could end up with understated audio or audio overkill. For example a meeting with the purpose of imparting new information or learning requires a focus on clarity of speech and equal coverage throughout the room (arguably this should always be the goal). Therefore, the audio system selected should complement the dominant frequency range of the human voice which is generally accepted to be around 300Hz – 3kHz. This is the spot where intelligibility and recognition like to get together and party.

  1. Your Equipment

Once you’ve understood the purpose of your meeting or event, list out your audio needs as this will dictate the equipment required. Use your agenda to visualize the day from your attendee’s and presenter’s points of view. A sound system comprises of four main elements that will work together to capture and amplify sound at your event. They include:

  1. Input devices –wired and or wireless microphones, discussion systems designed for multiple participants and playback devices.
  2. Processing devices –audio mixers and signal processors for adjusting the quality of sound through equalization, compression, feedback suppression, etc. Used skillfully audio processors can eliminate/minimize unwanted echoes, vocal pops, feedback, etc. and aim to control the audio being amplified.
  • Amplification devices – amplifiers to boost the input sound to the loud speakers. This boosting is required regardless of system configuration applied, hence the term ‘sound reinforcement’. Amplifier configurations can either run independent of loudspeakers or they can form part of the loudspeaker itself. In the latter form this is usually indicated by the term ‘powered speaker’.
  1. Output devices –loudspeakers and headphones, depending on how the audience intends to receive the sound.

Depending on the nature of your conference, you may need additional ancillary equipment for recording, teleconferencing, videoconferencing, or streaming. This is uniquely beneficial when all attendees or presenters cannot be at the event at the designated place and time.

  1. Your Audio Partner

When the audio fails at event – people notice. And keeping in mind your purpose and equipment, having the right partner’s onsite can make or break the experience you are trying to create. An audio company that takes the time to understand what matters most to you and your brand, is creative in their approach, and has the experience to troubleshoot, are always worth more in the long run. Consulting with your sound/audiovisual company early on in the process will ensure that the event space you have selected is suitable for the type of audio-visual support your event will need. For example, low ceilings, pillars, rigging points, built-in counters, big windows, proximity to other meetings on the day, power distribution and other factors can dramatically affect the setup of your audio equipment, your budget and ultimately the intended experience of your presenters and attendees.  Ultimately your audio engineer’s efforts towards achieving great sound on your event are governed by the laws of physics, not magic, and takes years of training, experience on show sites, and continued learning to master these skills.

Focusing on your event purpose, understanding the equipment you need, and selecting the right audio partner, are three ways to guarantee exceptional sound at your event. And remember, a good sound engineer is ALWAYS listening.

For more information, contact the Freeman Audio Visual Canada team today.

Rene Barrow
Freeman Audio Visual Canada, Account Executive

Joining Freeman in 2009, René Barrow brings nearly 20 years’ experience of customer relationship management experience in the banking industry and 13 years’ experience as a technician in the performing arts. His extensive expertise and positive approach means that clients never have to worry about their audiovisual solutions when René is in charge.

'The Tech Side of New York Comic Con' with Projection, Lights and Staging News

By | Audio, Event highlights, Freeman, Freeman Audio Visual Employees, Hot Technology, Interesting Articles, Lighting, Projection, Video

comiccon ny

Kyle Gaul, technical director for New York Comic Con and director of technology for Freeman Audio Visual south of the border, shares a behind-the-scenes look at the logistics, audio, video, cable, lighting  and crew that work together to assemble and execute New York Comic Con, the largest comic convention in North America.

Read the article in Projection, Lights and Staging News.



Technology Update: Creative Services Broadcasts Live from the NAB Show

By | Creative Services, Freeman Audio Visual Employees, Industry News, Technology Update, Video

*La version française suit le message anglais.

Members of the Freeman Audio Visual Canada Creative Services team flew south to Las Vegas last month to attend the annual National Association of Broadcasters (NAB) Show. The tradeshow attracts nearly 100,000 attendees from around the world representing the broadcast, digital media, film, entertainment, telecom industries and more.

What happened in Vegas certainly didn’t stay there, as Creative Services documented the latest technology trends displayed on the show floor in this short video report. Enjoy!

Mise à jour sur la technologie : Les Services créatifs diffusent en direct du NAB Show

Des membres de l’équipe des Services créatifs de Freeman audiovisuel Canada se sont rendus à Las Vegas le mois dernier pour assister au salon annuel de la National Association of Broadcasters. L’événement a attiré des quatre coins du globe près de 100 000 personnes actives dans les domaines de la diffusion, des médias numériques, du cinéma, du divertissement, des télécommunications et plus encore.

Ce qui s’est passé à Vegas n’est pas resté à Vegas toutefois, car les Services créatifs ont documenté les nouvelles tendances technologiques vues au salon dans cette courte vidéo. Jetez-y un coup d’œil !

What You Need to Plan an Event

By | Audience Engagement, Lighting, Projection, Video, Webcasts

event planning


The job of an event planner has many opportunities for fun, sociability and creativity. While this may be true, a lot of little things go into event planning that are not noticed by those attending, but are crucial in making or breaking an event. If you’re new to event planning or have received the responsibility of putting together your company’s next meeting, we’re here to help ease some of your concerns. Whether you’re putting together a press conference, product launch, sales meeting, awards ceremony, or company-wide meeting, here’s a quick guide of the technical side of meeting planning, so you can focus on the fun stuff!

When planning your event, whether it’s small-scale or large, having visual stimulation that compliments your company’s brand and makes a lasting impression is key. Think about creating a backdrop that draws attention to your speakers and looks great for photos. Custom sets are definitely a good option, depending on your time constraints. They help tie the theme of the event together and generate excitement amongst those attending.

Based on the nature of your event, video could be something required, or a great added plus. For pre-event promotion, on-site presentations and archived content, video serves a great purpose. Ensuring your videographer is of high quality and professionalism is important, as the after-experience is just as meaningful as what happens during the event. Having the option to choose from different digital video recording formats is helpful and saves you time after the event.

Lighting is one of the most important aspects of an event. To make speakers the main focal point, produce better-quality photos and videos, and create the right atmosphere, lighting is a main component. Having the choice of different lighting systems, from environmentally-friendly to coloured and moving options, set the tone for your event.

Live events can be broadcasted to any corner of the world, and your audience reach can be that much bigger with webcasting. Keeping this in mind, choose a webcaster that can give you the optimal viewing capability for your needs, as you want your event to go smoothly for those seated in front of you, as well as those on a computer or mobile device.

Projection is just as important as lighting when it comes to a live event. Your entire presentation must be visible to those in the audience, and having a projection screen that allows for maximum viewing is essential and can add great stimulation to the crowd. Think about graphics, animations, and video clips to ensure your message is put across in the best way possible.

Freeman Audio Visual Canada has all the solutions you need in order to pull off a fantastic event. Contact us for quotes, information, or ideas on how to create your best event yet.

Make Your Next Event Unreal With ImaginAction

By | Fun & Facts, Lighting, Video

What is real? How do you define real? If you’re talking about what you can feel, what you can smell, what you can taste and see, then real is simply electrical signals interpreted by your brain. – Morpheus, The Matrix (via IMDB)

With the explosive popularity of immersive technology like Oculus Rift, the line between the physical and the digital world is being blurred more and more all the time.


Freeman Audio Visual‘s ImaginAction is the latest in multi-display technology, giving your presentations maximum impact through impact and dimension.

How does it work?

ImaginAction uses wide, multi-screen displays to encompass your audience’s peripheral vision and immerse them in your presentation. Rich, extreme-resolution images add to the impact and sense of interactivity.

How can I use it for my event?

ImaginAction allows you to take your audience anywhere in the world, and therefore the applications are only limited by your imagination.

As a dynamic backdrop or virtual set, it allows you to create and change any atmosphere or mood, as well as communicate key messaging. Set pieces can be enhanced with a video backdrop for added depth.

Isn’t it complicated?

Not for you! With ImaginAction, your multi-media presentation is pre-programmed, and runs on a timeline, meaning there’s no chance of miscues.

The technology synchronizes with lighting and other effects, such as fog or snow machines. Live speakers can even be keyed in on-screen over a background. Not only will your presentations be more compelling than ever, they’ll be flawless and stress-free.

And of course–we’re here to help. Our involvement can range from programming a presentation and operating the system for you, to creating and producing the content for the entire presentation.

Contact Us

Interested in bringing the power of immersion to your next presentation? Contact us at 1.800.868.6886 or online to discuss how we can make ImaginAction work for you.

Communicating with Video: Webcasting for nationwide reach… and beyond!

By | Event highlights, Freeman Audio Visual Products & Services, Video, Webcasts

*La version française suit le message anglais.

For Freeman Audio Visual Canada, consistency in communication to our 600-plus employees across the country is mission-critical to our company’s success. However, quarterly face-to-face meetings are not always the most practical or cost-effective method of information distribution. Live webcasting is the simple solution we use to broadcast important updates, like new product demos, to employees at each of our 15 branches, as well as offsite staff, simultaneously.

The hosts of our recent September Product Day Webcast were filmed sitting at boardroom table inside our Toronto office with a basic drapery in the background. Utilizing our partner’s, Videoconference Solutions Inc., content distribution network (CDN), we opted for a single-window HD webcast using a switcher to overlay images of the presenters onto presentation slides (also known as picture-in-picture or PiP).

The benefit of a single-window webcast is that the footage can easily be posted to YouTube or Vimeo after the event. Meanwhile, at our offices, employees gathered at central locations to watch the webcast so that bandwidth use was minimal. An archived version is now available for future viewing by employees at their convenience.


La communication à l’ère de la vidéo : Webdiffusion

product day webcast clip

Pour Freeman audiovisuel Canada, maintenir des communications cohérentes avec tous nos employés — nous sommes plus de 600 au pays — est essentiel au succès de l’entreprise. Toutefois, les réunions trimestrielles en personne ne sont pas toujours le moyen le plus pratique ni le plus économique de transmettre de l’information. La webdiffusion en direct constitue une solution simple que nous utilisons pour tenir les employés de chacune de nos 15 succursales et le personnel hors site au courant des nouveautés importantes, comme les démonstrations de nouveaux produits. Les hôtes de notre récente webdiffusion du Jour du produit de septembre ont été filmés, assis autour d’une table de conférence à notre bureau de Toronto, avec un drapé classique à l’arrière-plan. Utilisant le réseau de distribution de contenu de notre partenaire, Videoconference Solutions Inc., nous avons opté pour une webdiffusion à une seule fenêtre HD avec un commutateur pour superposer les images des présentateurs sur les diapositives de la présentation (technique image sur image). L’avantage d’une webdiffusion à une seule fenêtre réside essentiellement dans la facilité de diffuser l’enregistrement sur YouTube ou Vimeo après l’événement. Au moment de la diffusion, dans chacun de nos bureaux, nos employés se sont regroupés à un seul endroit pour visionner le vidéoclip afin de réduire au minimum l’utilisation de la bande passante. Une version archivée de cette vidéo peut maintenant être visionnée par nos employés au moment qui leur convient.

Vancouver: Unnumbered Sparks

By | Event highlights, Hot Technology, Outdoor Events, Video

*La version française suit le message anglais.vancouver sparks


As part of Vancouver’s TED2014 conference, artist Janet Echelman, in collaboration with Google Creative Labs’ Aaron Koblin, produced “Skies Painted with Unnumbered Sparks,” a 745-foot wide outdoor interactive aerial installation on the Vancouver waterfront. Spectators were encouraged to log into a wireless network which allowed them to control the visuals projected onto the sculpture in real time through their mobile devices. The projection solution conceptualization, design and execution was performed by Graphics eMotion, who favored Freeman Audio Visual as production partner. Five Christie HD projectors, placed in weather-proof projection housings provided by Graphics eMotion, were used to support the display. Freeman Audio Visual also provided, projectionists, switching and audio systems to facilitate this monumental undertaking.


Vancouver : Unnumbered Sparks

Dans le cadre de la conférence TED2014 tenue à Vancouver, l’artiste Janet Echelman et Aaron Koblin, de l’équipe Creative Labs de Google, ont collaboré pour créer Skies Painted with Unnumbered Sparks, une sculpture aérienne interactive s’étalant sur 745 pieds et suspendue entre l’hôtel Fairmont Waterfront et le centre de congrès de Vancouver. Les spectateurs ont été invités à utiliser leur téléphone intelligent pour se brancher à un réseau sans fil afin de contrôler en direct les éléments visuels projetés sur la sculpture. La conceptualisation, le design et l’exécution de cette projection ont été réalisés par Graphics eMotion, qui a choisi Freeman audiovisuel à titre de partenaire de production. Pour réaliser cette installation, il aura fallu cinq projecteurs HD Christie, qui ont été placés dans des boîtiers résistants aux intempéries fournis par Graphics eMotion. Freeman audiovisuel a également apporté son soutien professionnel en matière de projection et fourni des systèmes audio et de commutation pour donner vie à cette monumentale réalisation.