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Trade Shows

CES 2019 Trends and Innovative Tech

By | Audience Engagement, Audience Response, Audio, Brand Experience, Creative Services, Design Thinking, Digital Signage, Education, Engagement, Event Trends, Exhibits, Expo, Industry News, News, Product Review, Touchscreens, Trade Shows

CES 2019 Trends and Innovative Tech

By Victor Paan

National Director, Digital Innovation

This year’s Consumer Electronics Show (CES) provided a scope and scale of technology that had a common thread. Ai and 5G provided the foundation that powers smarter TVs, smarter homes, smarter cities, and the vehicles that will navigate them. The future is here. Below are a few of the biggest trends we noticed at this year’s CES.

Screens: Flat, Roll-up and Holographic Displays

A few of the trends we observed when it came to screens included the roll-up OLED screen that, not unlike Saran Wrap, rolls up and back into a long rectangular box. Its pure futuristic eye candy design holds promise for live event activations as it’s space efficient, easily portable, and overall awe inspiring technology.

Mostly every brand that offers flat panel displays on the show floor featured 8K LED screens. These screens have beautiful detail and colour that would allow PIPs over High Res backgrounds to be displayed at a high resolution, whether 4K content or HD 1080 content.

Although not something that is defined as a ‘screen’, HYPERVSN’s 3D Holographic Display System provided a wow-factor via their new LED rotor units.  Upgraded in size and framerate, the new units are breathtaking and provide an extremely crisp hologram.  A showstopper.  Along with a new customer portal to easily turn 2D content into 3D content for these displays, makes jumping onboard with this technology an easy uptake.

Headset advancements and eye tracking

A much subdued presence at CES this year.  Some headset advancements of note are to do with ocular tracking.  The HTC Vive Pro Eye adds eye tracking that allows users to control in-game experiences using eye-movements.  This also allows developers to track what users are attracted to and spending time looking at within an experience, providing user data that can enhance future development of products/designs through the VR tech.

To take this further, the company responsible for developing the aforementioned eye tracking, Tobii allows for this type of eye movement capture for any digital assets seen on a screen.  Stakeholders can obtain data on user’s habits as to what they focus on during a browse of a soon-to-be-launched website or service.

Compounding this, and providing a use case for the events industry, is the ability for individuals to wear glasses that track what an attendee’s eyes are drawn to while, say, walking an exhibit floor or a creative staging setup.  This data can provide insights towards best practices on brand and design elements; honing the process in how designers deliver on realized projects.

Ai (and the IoT) in action!

If VR & AR were the buzzwords of recent years past, Ai was the newly crowned monarch of CES 2019.  Everything from TVs that ascertain what you are watching and adjust picture and sound settings to match the experience, to smart home appliances powered by your favourite voice assistant that communicate and learn together, Ai was everywhere.  The real shift in the idea of what Ai means to the masses is that no longer are we expected to adapt to the technology, rather, the technology is shifting to a model that adapts itself to each of us and the context of our experiences.

Robotics, from a concierge standpoint, remained stagnant for the most part.  Designs felt either overly stylized (read ‘cute’) or were downright creepy. The rush towards 5G connectivity is absolutely being driven by the onset of Ai and the Internet of Things.  All of this connectivity will only benefit from the accelerated speeds and bandwidth of 5G… which is really what the hype is all about; more things online, faster!

Author
Victor Paan
Freeman Audio Visual Canada
Director of Digital Services

Victor Paan is Director of Digital Services for Freeman Audio Visual Canada. Since joining Freeman in 2002, Victor has worked diligently for his clients, advancing his career from a delivery technician role to his current position as the Director of Digital Services. In this capacity, he draws on his technical and sales experience to support Freeman’s teams and clients in integrating state-of-the-art event solutions that will transform, grow, and extend the world of live engagements.

Behind the Scenes at ExhibitorLive with Freeman

By | Event highlights, Exhibits, Freeman, FreemanXP, Interesting Articles, Trade Shows

Alison Jenks, SVP, Marketing, FreemanXP

Published by (pictured) on March 11, 2015 

Freeman is well known for helping our clients design and build their own exhibit programs, as well as manage all the logistics of some of the most complex events in the world. So, it’s no surprise that when it comes to our own exhibit program, we engage a proven protocol. At last week’s ExhibitorLive event, we approached the program just like we would a client’s program, with our strategy, creative, design, build, AV and marketing teams all working collaboratively to deliver a great booth experience. We received great engagement across all three days on the show floor, with a lot of attendees stopping to take photos of the booth and interacting with our teams and technologies. We had a lot of clients ask us: “How did you approach your own experience?” Here’s a behind-the-scenes look at Freeman’s experience at ExhibitorLive.

Read more here: http://blog.freemanco.com/blog/2015/03/11/behind-the-scenes-at-exhibitorlive-with-freeman/

 

The Future of Tradeshows

By | Interesting Articles, Trade Shows

Last month while perusing social media sites for partner updates and industry tidbits, Meetings in Progress editors came across an article on LinkedIn. The title, The Future of Tradeshows, piqued our interest, so we clicked the link to read the report and assess the validity of the author’s predictions.

Co-written by Tim Patterson, also well known as the @tradeshowguy on Twitter, and Lew Hoff, president at Bartizan, a US company that offers mobile lead retrieval systems and badge scanners for trade shows, the article is an interesting take on the technologies soon to dominate exhibit hall floors.

The viewpoints in this article, while specific to tradeshows, have some interesting parallels with the direction AVW-TELAV technology specialists feel the future of rental and staging meetings could be going. As such, we would like to share the piece as this month’s Technology Update. Click here to enjoy.

AVW-TELAV’s parent company, Freeman, speaks on weaving sustainability throughout an event

By | Corporate Social Responsibility, Freeman, Green AV, Interesting Articles, Trade Shows

Jeff Chase, Vice President of Sustainability, Freeman

“Two years ago when I came over to Freeman, we could identify only about 20 clients in the company who focused on green at their events,” said Jeff Chase, vice president of sustainability, Freeman. “Now we’ve got about 85 clients doing about 200 shows. A lot of the corporate groups that have it in their mission statements to be environmentally friendly now are rolling it into their tradeshows. They’re kicking in big time…”

Read more