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Technology Update

An audio visual and digital tech celebration of timeless solutions

By | Technology Update
By: Brian Hanes, Inventory Technology Manager, Freeman & Chuck Corrigan, National Director Event Production, Freeman Audio Visual Canada

The holidays come early in June for electronics aficionados, in the massive gift known as the InfoComm conference. This year did not disappoint. Another record-breaker featuring more than 1,000 exhibitors and 40,000 attendees from 100 countries, across 545,000 square feet of exhibit space and 24 audio demo rooms. The atmosphere at Orlando’s Orange County Convention Center sizzled as the tech world converged for four-days of audio visual fireworks.

Let’s see what’s under the InfoComm 2017 tree; this colorful array of new and innovative products sets the tone for the rest of the year (as well as holiday shopping!).

Virtual reality is a staying reality

Virtual reality gained major marketing steam in 2016 thanks to major players like Google and Facebook, but it really crashed the tech party at the CES and PCMA brand experiences in January. That wasn’t too long ago, but since then VR has already rapidly evolved into a core tech solution for various industries. At InfoComm 2017, in the appropriately-named display, Immersive Technology Experience, VR verified its broad yet practical capabilities across many verticals like healthcare, education, architecture, public safety, and more.

Freeman provided hands-on VR demos and walkthroughs, including high-profile presentations such as a jet fighter simulation and a sensory tour of a NASA space suit paired with a stunningly realistic simulation of an astronaut spacewalk. These virtual experiences revealed the potential of highly effective and safe training that can save costs when replacing physical simulations. On the other hand, some VR presentations offered pragmatic solutions like a photorealistic European apartment for architects and designers. The virtual sky was the limit at the conference, and the presentations attracted hundreds of attendees and their imaginations.

Augmented reality, VR’s Pokémon-friendly cousin, also made a virtual splash at InfoComm. One illustration was a Microsoft version of the new HoloLens that displayed optimized 3D models of the human anatomy, the human heart, and an MRI machine — allowing users to be immersed in unchartered worlds while also seeing the potential for other medical explorations. The solution was designed as one of many cases showing how this tech can enhance learning environments.

Other trending trends

It would be impossible to document all the tech goodies at InfoComm 2017, even in one War and Peace-sized book. There were, though, many significant trends and standouts. For instance, distributing video over networks was showcased by many companies — not surprising considering how social media and online streaming have become so crucial for brands. That high-quality video signal over a network also can benefit exhibits, digital signage, breakout rooms, and other settings.

Ultra-short throw projectors utilizing built-in lenses or new lenses to fit existing machines were prevalent at the event — as were laser light source projectors.  At least three different exhibitors, including Canon, Panasonic, and the UNC School of Media, featured wide-coverage lenses able to project images on a dome for immersive, planetarium-style displays. On the audio technology front, the most striking advances centered on different methods for audience experience, including new format speakers like the K-Array Anakonda flexible array element.

Geeking out even more with audio visual, one salient trend on the horizon is the adoption of Dante: One cable that does it all. Dante replaces heavy, expensive analog or multicore cabling with low-cost, accessible category or fiber optic cable. It integrates media and control for an entire system over a single, standard IP network; it can easily scale from a seamless pairing of a console and a computer to large networks with thousands of audio channels. What’s more, Dante’s use of logical routes instead of physical point-to-point connections allows the network to be expanded and reconfigured with just a few mouse clicks.

Smart sound is here

When it came to merging audio and visual, the most impressive tech may have come from Sony. The company presented a demo of new sound field technology that could be highly useful in exhibitor sound applications or interactive poster tours. Three different displays along a wall showed three different video streams. A long row of speakers ran along the top of the displays and was obscured by a seamless speaker grille. As the attendee moved from one display to the next, the sound from neighboring displays silenced — even though the audio streams continued. Standing between two monitors left the viewer in a “dead zone” where almost no audio was heard. The demonstrator could also “move” sound around the room by tapping a diagram on his tablet.

The Sony product is a prototype, mind you, but that doesn’t mean audio visual enthusiasts should put away the caroling bells. A parallel tech was offered by several utilizing Soundscapes Processing, which leverages psychoacoustics (smoothly moving audio around a space). In short, sounds follow the visuals on a screen in relation to the audience. In one demo, a video of a jazz band lead by a female vocalist wowed audiences as every note fluctuated depending on the position of the listener. Essentially, the performance sounded live!

Beyond offering immersive experiences, this new generation of audio systems minimizes listener fatigue and actually increases attention — the hardest thing to maintain in the digital revolution. Now that’s a present that will keep on giving for brand experiences.

Speaking of stories…

Not everything at InfoComm 2017 was about getting a visual on the latest tech. Audiences were additionally rewarded with a vision of rising technology and ideas, and how they will continue to assist the business world. Case in point: The Innovation Showcase promoted the best from smaller exhibitors and startups. The conference also inaugurated TIDE (Technology. Innovation. Design. Experience.), a thought-leadership event for exploring the strategic effect of audio visual tech and the role of the AV industry in business.

Remarkable speakers packed sessions of InfoComm 2017. The keynote included Matthew Luhn, one of the original story creators at Pixar, and Nonny de la Peña, virtual reality pioneer. Both speakers stressed the importance of storytelling, even in highly technical and dry verticals. Let’s face it: more than ever, stories are what bring humanity to the digital revolution. And humans greatly reward brands that feel, well, human.

Adding to the inspiring keynotes, notable speakers included Nevin Steinberg, Tony Award-nominated sound designer (Hamilton anyone?) and Jason Crusan, Director of Advanced Exploration Systems at NASA.

Making audio visual better for brand experience

As with The Innovation Showcase, InfoComm 2017 was a haven for the expression of up and coming thought leaders, and this included speaker sessions. Another new initiative, Center Stage, offered a sequence of 20-minute talks on the show floor by tech practitioners, end-users, researchers, and fledging entrepreneurs. Topics covered environmental technology and design integration across diverse fields including healthcare, entertainment, education, and hospitality.

Let’s not forget InfoComm’s countless rewarding sessions. One of the most noteworthy, “UCC State of the Industry Lunch and Learn,” featured panelists who sought to improve the audience experience. This topic is essential in our industry, as one panelist explained that only four percent of meeting spaces in the world provide video functionality. That might seem ironic considering where the statement was said, but obviously a tremendous opportunity for marketers and audio visual providers to come together for the sake of better experiences.

InfoComm 2017 offered gifts for just about everyone this year. The tech solutions and breakthroughs presented will make a positive impact across industries today and far into the future.

Freeman Techno Chat #eventtech for #eventprofs with The Howes Group

By | Convention Centres, Hotels, Internet Services, Meeting Planners, Technology Update
 *La version française suit le message anglais. 
Teamwork and collaboration are absolute necessities for a successful conference. One of the key players on your team is the AV provider. In the spirit of collaboration and, given the many recent exciting advances in the AV world, The Howes Group has partnered with Freeman Audio Visual on a five-part technology blog series to help meeting planners navigate the myriad of event AV details.“During the hotel contract review process, we often include AV requirements and have become familiar with the spectrum of details and issues involved,” said Brenda Howes, Founder & CEO of The Howes Group. “We compiled a list of FAQs, and the folks at Freeman were kind enough to respond and share their valuable insights.”

Check out Part 1 of The Howes Group’s new column, Techno Chat #eventtech for #eventprofs, focusing this month on determining your event’s bandwidth requirements and profile.

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Le travail d’équipe et la collaboration sont des conditions sine qua non pour assurer le succès d’une conférence. Et l’un des joueurs clés dans l’équipe est le fournisseur de services audiovisuels. Dans un esprit de collaboration et en raison des nombreuses avancées spectaculaires qu’a récemment connues le monde de l’audiovisuel, The Howes Group a travaillé avec Freeman audiovisuel sur un blogue technologique en cinq temps afin d’aider les planificateurs d’événements à naviguer la mer de détails qui entoure l’audiovisuel événementiel.

« Au cours de la revue du contrat de l’hôtel, nous précisons souvent les demandes en audiovisuel et nous nous sommes familiarisés avec toute la gamme de détails et de questions que cela implique », raconte Brenda Howes, fondatrice et chef de la direction de The Howes Group. « Nous avons compilé une FAQ et les gens de Freeman ont eu la gentillesse de nous répondre et de partager leur expertise. »

Consultez la section 1 de la nouvelle rubrique de The Howes Group, Techno Chat #eventtech for #eventprofs, qui traite ce mois-ci de comment déterminer les besoins et le profil de bande passante de votre événement.

Technology Update: Creative Services Broadcasts Live from the NAB Show

By | Creative Services, Freeman Audio Visual Employees, Industry News, Technology Update, Video

*La version française suit le message anglais.

Members of the Freeman Audio Visual Canada Creative Services team flew south to Las Vegas last month to attend the annual National Association of Broadcasters (NAB) Show. The tradeshow attracts nearly 100,000 attendees from around the world representing the broadcast, digital media, film, entertainment, telecom industries and more.

What happened in Vegas certainly didn’t stay there, as Creative Services documented the latest technology trends displayed on the show floor in this short video report. Enjoy!

Mise à jour sur la technologie : Les Services créatifs diffusent en direct du NAB Show

Des membres de l’équipe des Services créatifs de Freeman audiovisuel Canada se sont rendus à Las Vegas le mois dernier pour assister au salon annuel de la National Association of Broadcasters. L’événement a attiré des quatre coins du globe près de 100 000 personnes actives dans les domaines de la diffusion, des médias numériques, du cinéma, du divertissement, des télécommunications et plus encore.

Ce qui s’est passé à Vegas n’est pas resté à Vegas toutefois, car les Services créatifs ont documenté les nouvelles tendances technologiques vues au salon dans cette courte vidéo. Jetez-y un coup d’œil !

Optimizing the Next Generation of Event Technology

By | Freeman, Hot Technology, Interesting Articles, Technology Update

Digital devices, platforms and tools impact the way we communicate, interact and manage everything. At Freeman, we often field questions from clients about different technology they read about in the industry media or hear about at presentations like one I gave recently gave at the annual Healthcare Convention and Exhibitors Association (HCEA) Annual Meeting.

In today’s event/tradeshow environment, utilizing digital services technology to effectively generate attendee-driven experiences is key. These types of solutions give meeting attendees the ability to consume conference information in a meaningful way with an intuitive and interactive context-driven experience.

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Videoconferencing Tech Spec

By | Hot Technology, Technology Update, Video Conferencing

Videoconference Solutions Inc. and Freeman Audio Visual have a longstanding relationship that has encompassed many technologies over the years. Some of those technologies have gone by the way of the TRS-80 Radio Shack computer, but the basis to those technologies remains the same.

Take for example videoconferencing. This technology has been around since the 1950s. Still to this day, it can be the best or the worst part of a show. However, we have come a long way over the past 10 years.

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4:3 vs 16:9… What’s an aspect ratio anyway?

By | Technology Update, Tools & Tips

One of the cornerstones of the corporate conference industry is the ability to share presentations and a speaker’s message to a large audience.

Over the years, the format of this medium has gone through numerous technological changes: slide projectors, overhead transparencies, VHS/DVD video playback. We have now reached the point at which the majority of all presentations given are executed via laptop or desktop computer, delivered to a digital projector, and then projected onto one or multiple large projection screens.

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Tablet/Smartphone Takeover: Hostile or Hospitable for the Meetings Industry?

By | Hot Technology, Technology Update

For recent media reports to claim that tablets are set to take over the world is hardly an exaggeration. Technology research analysts predict that sales of the practical devises will exceed the combined desktop and laptop sales by 2015.

According to CNET News, the release of several high-profile but low-cost tablets and the expansion of their capabilities have only accelerated the adoption of tablets at the expense of the traditional laptop and PC business. By 2015, tablet sales are projected to come in at 337.8 million, eclipsing combined desktop and laptop sales of 292.2 million, the website reports.

Add to that PC Pro‘s findings that more than a billion smartphones will be shipped to consumers this year, giving smartphones two-thirds of the market, and it’s clear that laptops and desktop PCs will have a reduced roll in many areas of our personal and professional lives.

So how does this shift in personal computing device purchasing affect the meetings industry?

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Avoiding Internet Traffic Jams

By | Internet Services, Technology Update

The demand for internet has increased steadily over the last decade, and the introductions of Smartphones, Tablets, Netbooks and Smart TVs have added to the already-congested web of cables and wireless networks everywhere. This has equated to higher client densities that are now putting a strain onto networks within meeting rooms, convention and conference centres. Since the internet has become an almost necessary service and the highest degree of reliability is expected, a wireless network that can keep up with the most demanding requirements is absolutely essential.

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Technology Update: Decoding Video Encoding

By | Technology Update, Tools & Tips, Video, Video Encoding

All of the videos we watch on our computers, tablets, smartphones and TVs must go through an encoding process to convert the original (or “source”) video format to a format that is viewable on these devices. This is because different devices and browsers support different video formats, differently.

In simplest terms, video encoding is the process of digitally capturing and/or converting video files from one format to another.

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