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Social Media

7 Popular Event Trends We Saw This Summer

By | Audience Engagement, Brand Experience, Engagement, Event Trends, Freeman Audio Visual Employees, Industry News, LED Technology, Lighting, Live Social Media Wall, Media Event Staging, Meeting Planners, Meeting Professionals International, News, Quotes, Room Décor, Scenic Design, Social Media, Staging, Tools & Tips

One part of the hysteria surrounding summer is the excitement that comes with its sun-soaked events – low necklines and cold drinks, dancing outside, and enjoying the hazy days of summer with friends and family.

Everything is better in the summer heat, and every year, event planners aim to make their event the talk of the season. The summer represents a great opportunity to stage an event, with it being one of the most lucrative seasons for professional event planners.

Event attendees – especially those who are accustomed to high-budget corporate events – won’t be wooed by the same gimmicks as last year. It may come as a surprise to those who aren’t in the business of planning amazing events, but there are trends that are ushered in each summer that can take an event from same-old to never-be-the-same-again.

It’s all about differentiation and making your event stand out in the minds of your guests. It’s about finding ways to bring people together, fostering connections, and making everything a bit more efficient to set-up and tear down. Here are seven summer event trends we’ve seen this summer that take events to the next level and impress guests with thoughtful ingenuity.

  1. Technology (Apps, Live Streaming, Live SM Interaction)

It’s hardly news at this point; people are plugged in. Over 90% of North Americans own smartphones and are on them for multiple hours a day. It’s the perfect opportunity to connect with guests and have them put their cell phones to good use.

Specialized event apps are amazing for large events that span a day or more, especially when multiple locations, speakers, and itineraries are involved. For a sprawling corporate event with several types of speakers and seminars, it can help to have an app developed that is specific to your event for widespread download.

Encourage your guests to live tweet and post with personalized event hashtags. Modern weddings often combine the last names of the spouses-to-be, allowing everyone who posts to look up each other’s photos and moments easily. Live streaming your event will let those who couldn’t be there feel included. It’s an extension of hospitality that will truly add a caring and trendy touch.

  1. Drone Videos

We all know someone with a drone, and they’re amazing for capturing aerial video. If your summer event is being held in a beautiful outdoor space, capture its magnificence with drone video. You’ll get a beautiful perspective you never thought you’d see, and it makes for great content in a post-event video for attendees to look back on after your event is over.

  1. Non-Traditional Spaces

Barns, warehouses, factories; don’t limit yourself to traditional event venues. Non-traditional spaces offer different pricing than conference centres or banquet halls, have enormous capacity, and have interesting interior elements. Exposed bricks, metal beams, thirty-foot ceilings – your guests will be wowed by your event as soon as they arrive.

  1. Memorable Bars

One of the best parts of any event is the food and beverage. Go the extra mile and create a memorable bar setting. Great drinks are a given, but the bar area itself is a spot where people gather, laugh a little harder, and find the courage to connect with strangers. Up your hosting game from a traditional bar to make your guests feel like they’re at a truly all-out event.

  1. Food Trends on Point

Next to the drinks is the food. If you have mediocre food, often that’s what people will remember about your event. Amazing food will have your guests on cloud nine, pleasing their inner foodies and appreciating your attention to culinary detail.

Donut walls and live cooking are two food trends that are catching on. People also appreciate plant-based, healthy options as more and more folks develop open minds to different diet preferences.

  1. Bring the Dancers

It isn’t a party until there’s dancing! Exploring entertaining with acrobatic tricks and aerial arts, it’s like having a free show alongside your gathering. Your guests will feel so much more inspired to dance when they see the professionals joyously busting out their moves.

  1. Bold Yet Classic Colours

2018 has been a year of experimentation as well as a year of returning to traditional roots, and colour and design schemes are reflecting this. The need to be modern has fallen away and classically beautiful colour combinations are proving to be classics for a reason. It’s always a good thing to give your colour scheme a slight edge, a personal touch that reflects you.

Author
Summer Filippopoulos
Freeman Audio Visual Canada, Sales Manager

Social Media Management Tips for Conferences

By | Audience Engagement, Meeting Planners, Social Media

Running social for a conference is a TON of work, and the stakes are high. How a conference’s social team interacts with attendees can have a huge impact on their experience and memories of the event. A lot of planning is necessary and there are things you can do to make the process easier for both you and attendees.

I am going to break down some steps you can take if you are running social for a conference or an event that will include social interaction.

Before the Conference

There is a ton of social media prep work needed before a conference begins, and even before you start advertising for it. You essentially need to train your attendees, and potential attendees, on where and how to interact with you. You also have to make sure you provide them with lots of helpful information, and this means you have a lot of data to gather and schedules to create.

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The right way to leverage social media at your meeting

By | Interesting Articles, Social Media

Technology Solutions

Managing the Digital Dialogue

Social media can be a great communication tool — or a weapon that disrupts a meeting.

By Agatha Gilmore – SuccessfulMeetings.com
November 10, 2013

In March, a female attendee of the Python Conference (PyCon), an annual convention for the programming language, complained on Twitter about what she found to be sexually offensive comments coming from two male attendees sitting behind her in a breakout session. The incident escalated into the eventual firing of one of the male conference goers, as well as the firing of the complainant herself.

Obviously, that’s not what the organizers of PyCon had in mind when they integrated social media into the event. Today, using social media before, during, and after an event is not only encouraged, it’s expected.

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Meeting professionals, got the social media blues?

By | International Events, Meeting Planners, Social Media, Tools & Tips

Navigating the world of social media can make even the most savvy meeting planning professional’s head spin. Cutting-edge platforms and trendy lingo (tweet!) lure us to take part in a whole new world where business friendships are forged, information is shared and deals are brokered.

The possibilities are truly infinite. But the barrage of options can also induce anxiety, competitiveness and even bitterness. “Is it overwhelming? Yes,” says James Spellos, president of Meeting U, a New York-based technology training company specializing in conferences, meetings and businesses. “Is it critical? Yes again.”

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‘Like’ or ‘Follow’ Us for Your Chance to Score $100 Amazon Gift Card

By | Contest, Social Media

Looking for some action this summer?
To celebrate the successful launch of ImaginAction™, AVW-TELAV is holding random draws to give away $100 Amazon Gift Cards to its social media followers!

Simply “Like Us” on Facebook or “Follow Us” on Twitter for your chance to shop online for $100 worth of books, electronics, music, DVDs, software, video games & more, on us!

This promotion is brought to you by ImaginAction™.

A social media glossary for organizations that do English > French translation

By | Canada, Social Media

The Social Media Glossary aims to propose a common terminology, in English and French, in order to facilitate communication between the Government of Canada and Canadians. It contains some 300 entries that reflect the most frequently used terms in social media. The Glossary is an invaluable tool for all who work in the field of communications, and especially for those who use social media.

Click here to access this great resource, courtesy of Public Works and Government Services Canada.

Congratulations to AVW-TELAV’s latest prize winners!

By | Contest, Fun & Facts, Social Media

AVW-TELAV wants to make its e-newsletter your first choice for audio visual tips and updates. Kirsten Blackstock of Victoria, BC, has won an Amazon Kindle for her suggestion to include a catchy and edition-specific teaser in the subject line of each e-newsletter so Meetings in Progress will stand apart from the multitude of emails in your inboxes!

Staying connected with our customers, partners and friends is important to us. Virginia Munden of Oakville, ON, an AVW-TELAV social media follower, is our random draw winner of a $100 Amazon Gift Card!

You could be next! Click here to find out how.