Projection mapping can turn any event into an immersive, unforgettable experience. Whether you want to “wow” your crowd, capture their imagination, or showcase your next new product, projection mapping will ensure every person in the room is engaged in your presentation. From large sporting events and music festivals to keynote speeches and corporate events, this innovative technology is the future of event hosting.
What is projection mapping?
Projection mapping is the process of projecting a video onto an object to create a visual effect. This video software renders 2D and 3D graphics of the object it is projected on to create a moving video that appears to interact with the shape of the object. A blend of artistic ability, technological savviness, and video prowess, projection mapping can be used to enhance virtually any presentation, art creation, or social event, and the possibilities are virtually limitless. Here are four ways you can utilize projection mapping at your next event:
- Interactive Art Installations
Immerse your Audience
One of the most famous representations of projection mapping is the series of artistic designs projected onto the Sydney Opera House in Australia. The dazzling artistic creations are projected on the remarkable structure, creating a visual effect that is nothing short of awe-inspiring.
There are countless examples of the interactive ability of digital projection mapping. Musicians use projection mapping to create visuals live on stage during a show, resulting in an immersive, cinema-like experience that complements the bands’ movement on stage. Other artists have used projection mapping software to create interactive visual effects on billiards tables, causing rippling effects each time a ball hit another ball or the rail. With the vast amount of intuitive projection mapping software being developed for everyday use, this technology will definitely become a staple in art installations at large events.
Whether you are hosting a dinner for 200 wedding guests or you are performing a sold-out show, projection mapping can enhance the event with striking visuals. Your 200 wedding guests could enjoy a meal while sitting in the middle of a peaceful autumn forest. Alternatively, you could opt for a dazzling fireworks show or an aquarium.
Projection mapping software can capture the details of a 2D wall and project a moving video on to it, creating a stunning backdrop that feels and looks real. The detail is of the highest quality, making your guests feel like their environment is authentic and creating a memorable experience for everyone present.
For absolute immersion, consider 3D projection mapping. It involves projecting a video onto the surface of a 3D object, which requires the mapping software to adjust the video representation to account for the angles and shape of the object. This can create 3D projections in which the viewer can interact and respond, and it can be customized entirely for ultimate control over the visuals.
Consider an auto manufacturing company releasing their latest cutting-edge model. This company could project a 3D version of their newest product into the middle of a room, allowing all of their attendees to see a 3D image of the vehicle that looks real. They can then create real-life environments — muddy roads, steep hills, or empty highways — and project the vehicle driving through these situations, allowing them to showcase its abilities in a more captivating fashion compared to traditional video. The immersive experience is sure to be unforgettable.
Beyond artistic expression and presenting real-life, 3D images in an immersive fashion, projection mapping can also be used for simple visual aids. Keynote speakers and guest lecturers can use intuitive projection mapping software to create dazzling interactive presentations. These presentations can blend elements of photographs, videos, audio, and present data in a way that is easy for the audience to see and understand, regardless of the size of the auditorium.
Visual aids can spark audience engagement and make the presentation much more exciting, which will ensure the message is received by the crowd. Projection mapping utilizes intuitive software that can be used in real-time to direct the visuals for precise effects, putting the presenter in full control over the visuals. With a wide variety of effects available — multiple screens, side-by-side projections, synchronized audio-visual components, user-activated cues — projection mapping technology is the ultimate visual aid for any presentation. With a team of custom designers and artists, the possibilities are endless.
At Freeman AV, we’re dedicated to making sure your event is an unforgettable experience for everyone in attendance. Our creative team has the skills and expertise needed to create a blend of interactive features and audio-visual elements that will spark engagement and capture your audience. We will work with you to understand your specific needs and then create a strategy for maximum interaction and engagement. With an all-encompassing social media strategy and complete immersion into your digital concept, this custom event will help support your brand and drive long-term results in your space.