Category

FreemanXP

Experience Marketing Insights from CES 2015 via FreemanXP

By | FreemanXP, Hot Technology, Interesting Articles

CES 2015: It’s all about Tracking, Motion, and Movement!

With more than 2.2 million net square feet, 150,000 show warriors, and 3,600 exhibitors, CES showcases every possible electronic innovation. It’s even bigger this year with the addition of an entirely new expo at the Sands. At the end of day two, I clocked in at 24,649 steps or 10.3 miles. These stats are highly relevant for this year’s show as the fitness tracker has taken over – in more ways than one. Aside from being the #1 new feature on every device imaginable, it was the standout demonstration across dozens of exhibitors.

Read more

Freeman XP says 'Give Attendees What They Want: Second Screen'

By | Education, FreemanXP, Hot Technology, Interesting Articles, PCMA, ROI

Thousands of event marketers and marketing managers are descending upon the Windy City this week to learn more about what’s new and next in the live engagement space at PCMA Convening Leaders. One hot topic is the changing nature of today’s event audiences: Attendees are savvy, sophisticated, armed with smartphones, and eager to have their voice be heard. But events are not necessarily evolving as quickly as audiences, with many still relying on the stale “sage on the stage” format for general sessions and education.

Smart event marketers are shifting gears, and embracing today’s participatory economy. Encouraging attendees to share their ideas and engage in a two-way dialogue increases brand affinity and makes the overall experience much more enriching. And leading the charge in this transformation is second screen, a technology that will be on display this week at Convening Leaders.

Here are three reasons why embracing second screen technology is an incredibly powerful way to transform a live event…

Read more

FreemanXP Analyzes The New Event Audience

By | Audience Engagement, FreemanXP

 

Audiences are expecting more from you than ever before. Your B2B event does not exist in a separate world, apart from the customized, convenient, and technology-driven world in which we all live. Your audience expects the same engaging experience at your event as they get in an Apple store, on-demand at home, or at an entertainment venue. This will only increase over time as more and more brands sharpen the focus on the customer experience.

So what exactly are the audiences of today AND tomorrow going to look for in your event? We’ve grouped together insights from our collective work across the globe and across every industry, and streamlined audience expectation trends into a few actionable buckets…

Read more

Join FreemanXP & CAEM at the events innovation & trends forum in Toronto on Oct 1

By | Education, FreemanXP, Upcoming Events

CAEM: The Impact of Innovation

Join FreemanXP and CAEM at the upcoming Executive Forum on innovation and trends in the events industry

The Canadian Association of Exposition Management will host an Executive Forum on the impact of innovation on the meetings and events industry. FreemanXP President Dan Hoffend will join a panel discussion on the various pillars of innovation, and how they – along with the latest trends in the industry – impact face-to-face engagement.

Held at the Allstream Centre in Toronto, the Executive Forum will take place on the morning of  Wednesday, October 1st. To learn more about CAEM’s Executive Forum or to register, please visit their website.

Can’t make the session or can’t wait to get the insights? Learn more about future trends impacting live engagements.

Future-Proofing Your Events: Make Way for Millennials

By | Event highlights, FreemanXP, Industry News, Interesting Articles, Meeting Planners

CEIR Predict: The Changing Event Landscape

“Good times are ahead!” declared Senior Economist Ryan Sweet of Moody’s Analytics during an opening keynote on the global economy at the CEIR Predict conference this September. The daylong conference analyzed and provided updated forecasts from the CEIR Index – a key performance barometer for the exhibits industry.

As the global economy continues to stabilize despite blips on the map including slowed growth in China and secular stagnation in the EuroZone, the U.S is a bright spot in the world’s financial forecast with noticeable acceleration.

Steady growth in U.S. GDP, which is expected to reach 3.5% in 2015 and 4.5% in 2016, directly correlates to an upward trend for the tradeshow industry. Brian Casey, President and CEO of CEIR claimed 1% growth in Q2 2014, and projects a 2% increase by the end of the year.

Read more at freemanxp.com

Don’t Miss the Final PCMA Canada/FreemanXP Education Session Tomorrow in Toronto

By | Canada, FreemanXP, Meeting Planners, Upcoming Events
John Kirman sharing F2F insights on September 15 in Montreal, Quebec

John Kirman sharing F2F insights on September 15 in Montreal, Quebec

John Kirman, FreemanXP’s SVP of Creative, will lead an educational session, organized by PCMA Canada East, tomorrow, Wednesday, September 17, 2014, from 8:30 AM – 10:30 AM (Eastern Time), at Radisson Admiral Hotel Toronto Harboufront. The session, Insights and Trends Impacting F2F Engagements, will provide a deep dive into event trends as well as the the social, behavioral, and technological factors that will ultimately become the drivers of our industry’s future.

REGISTER NOW!

Can’t make the session or can’t wait to get the insights? Get a preview of the session!

Tomorrow in Ottawa & Wednesday in TO: Learn about the future of F2F engagements

By | FreemanXP, Industry News, Meeting Planners, PCMA, Upcoming Events

John Kirman, FreemanXP’s SVP of Creative, will lead a series of educational sessions at the September Workshops organized by PCMA Canada East. The session, Insights and Trends Impacting F2F Engagements, will provide a deep dive into event trends as well as the the social, behavioral, and technological factors that will ultimately become the drivers of our industry’s future.

Join FreemanXP and PCMA Canada East in the following cities:

Ottawa – September 16: Register

Toronto – September 17: Register

Can’t make the session or can’t wait to get the insights? Get a preview of the session

10 Things Meeting Planners Should Avoid When Engaging “Millennials”

By | Audience Engagement, FreemanXP, Interesting Articles, Tools & Tips

By Chris Cavanaugh

A quick tip sheet for experience marketers looking to attract Millennials

There has been a lot of buzz about the Millennials lately – from Time Magazine and Sixty Minutes, to Forbes and beyond. You’ve no doubt seen the numbers: 1.7 billion individuals worldwide with over 80 million strong in the U.S alone and approximately $100 billion in buying power. Millennials will dominate the workforce by 2020 and bring to the table a whole new set of rules and expectations. There has been much debate about how best to connect with this influential and illusive demographic, but one thing is clear: they will continue to change the way the world does business.

The experience marketing industry is no exception. As these 18-33 year olds rise in rank, they are poised to transform the events industry. The good news is that, unlike the generation before them, this is a lean forward generation: they often seek out and engage with your content and your live experiences – IF you get it right.

So in honor of the Millennial generation, I offer up a list of top ten things to avoid when planning your next meeting or event, so that you CAN get it right:

Read more