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Expo

CES 2019 Trends and Innovative Tech

By | Audience Engagement, Audience Response, Audio, Brand Experience, Creative Services, Design Thinking, Digital Signage, Education, Engagement, Event Trends, Exhibits, Expo, Industry News, News, Product Review, Touchscreens, Trade Shows

CES 2019 Trends and Innovative Tech

By Victor Paan

National Director, Digital Innovation

This year’s Consumer Electronics Show (CES) provided a scope and scale of technology that had a common thread. Ai and 5G provided the foundation that powers smarter TVs, smarter homes, smarter cities, and the vehicles that will navigate them. The future is here. Below are a few of the biggest trends we noticed at this year’s CES.

Screens: Flat, Roll-up and Holographic Displays

A few of the trends we observed when it came to screens included the roll-up OLED screen that, not unlike Saran Wrap, rolls up and back into a long rectangular box. Its pure futuristic eye candy design holds promise for live event activations as it’s space efficient, easily portable, and overall awe inspiring technology.

Mostly every brand that offers flat panel displays on the show floor featured 8K LED screens. These screens have beautiful detail and colour that would allow PIPs over High Res backgrounds to be displayed at a high resolution, whether 4K content or HD 1080 content.

Although not something that is defined as a ‘screen’, HYPERVSN’s 3D Holographic Display System provided a wow-factor via their new LED rotor units.  Upgraded in size and framerate, the new units are breathtaking and provide an extremely crisp hologram.  A showstopper.  Along with a new customer portal to easily turn 2D content into 3D content for these displays, makes jumping onboard with this technology an easy uptake.

Headset advancements and eye tracking

A much subdued presence at CES this year.  Some headset advancements of note are to do with ocular tracking.  The HTC Vive Pro Eye adds eye tracking that allows users to control in-game experiences using eye-movements.  This also allows developers to track what users are attracted to and spending time looking at within an experience, providing user data that can enhance future development of products/designs through the VR tech.

To take this further, the company responsible for developing the aforementioned eye tracking, Tobii allows for this type of eye movement capture for any digital assets seen on a screen.  Stakeholders can obtain data on user’s habits as to what they focus on during a browse of a soon-to-be-launched website or service.

Compounding this, and providing a use case for the events industry, is the ability for individuals to wear glasses that track what an attendee’s eyes are drawn to while, say, walking an exhibit floor or a creative staging setup.  This data can provide insights towards best practices on brand and design elements; honing the process in how designers deliver on realized projects.

Ai (and the IoT) in action!

If VR & AR were the buzzwords of recent years past, Ai was the newly crowned monarch of CES 2019.  Everything from TVs that ascertain what you are watching and adjust picture and sound settings to match the experience, to smart home appliances powered by your favourite voice assistant that communicate and learn together, Ai was everywhere.  The real shift in the idea of what Ai means to the masses is that no longer are we expected to adapt to the technology, rather, the technology is shifting to a model that adapts itself to each of us and the context of our experiences.

Robotics, from a concierge standpoint, remained stagnant for the most part.  Designs felt either overly stylized (read ‘cute’) or were downright creepy. The rush towards 5G connectivity is absolutely being driven by the onset of Ai and the Internet of Things.  All of this connectivity will only benefit from the accelerated speeds and bandwidth of 5G… which is really what the hype is all about; more things online, faster!

Author
Victor Paan
Freeman Audio Visual Canada
Director of Digital Services

Victor Paan is Director of Digital Services for Freeman Audio Visual Canada. Since joining Freeman in 2002, Victor has worked diligently for his clients, advancing his career from a delivery technician role to his current position as the Director of Digital Services. In this capacity, he draws on his technical and sales experience to support Freeman’s teams and clients in integrating state-of-the-art event solutions that will transform, grow, and extend the world of live engagements.

Freeman Expo Names Sonia Moffatt Toronto General Manager

By | Expo, Freeman, Industry News, Press Releases

Freeman, the leading global partner for integrated marketing solutions for live engagements, announced that Sonia Moffatt has been named general manager of its Toronto branch, effective July 1. Moffatt will be responsible for overseeing the successful operation of all branch departments including warehouse and show-site operations, customer service, sales and administration. She will report to Freeman’s senior vice president in Canada, Barbara Baird.

“Sonia has been a valuable asset to Freeman for many years and her ongoing success is built upon a consistent track record of commitment, achievements and strong customer relationships,” said Baird. “She has proven her ability and desire to support Freeman in reaching its business objectives and is an integral part of our success. I am thrilled to promote Sonia to this key position.”

Moffatt has more than 25 years of experience in the trade show industry, starting her career in 1989 at Design Craft, a company that was purchased by Freeman in 1995. In addition to receiving several promotions during her tenure, she was presented with the Canadian Association of Exposition Management’s (CAEM) 2009 Associate Member of the Year Award and inducted into CAEM’s Hall of Fame in 2011.

Moffatt is graduate of Queens University (Kingston, Ontario, Canada) with B.A. (Honours) and a B.Ed.

ABOUT FREEMAN

Founded in 1927, Freeman is the leading global partner for integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with over 70 offices in North America and the U.K., Freeman produces more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and 11,000 other events worldwide. Customer-driven and family-owned, Freeman offers a total package of solutions, with a scope of products and services unmatched by the competition. An employee-owned company, Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous trade show industry awards for excellence in leadership, creative design, community service, innovation and customer-driven partnerships. For more information, visit www.freemanco.com.