Category

Event Trends

7 Popular Event Trends We Saw This Summer

By | Audience Engagement, Brand Experience, Engagement, Event Trends, Freeman Audio Visual Employees, Industry News, LED Technology, Lighting, Live Social Media Wall, Media Event Staging, Meeting Planners, Meeting Professionals International, News, Quotes, Room Décor, Scenic Design, Social Media, Staging, Tools & Tips

One part of the hysteria surrounding summer is the excitement that comes with its sun-soaked events – low necklines and cold drinks, dancing outside, and enjoying the hazy days of summer with friends and family.

Everything is better in the summer heat, and every year, event planners aim to make their event the talk of the season. The summer represents a great opportunity to stage an event, with it being one of the most lucrative seasons for professional event planners.

Event attendees – especially those who are accustomed to high-budget corporate events – won’t be wooed by the same gimmicks as last year. It may come as a surprise to those who aren’t in the business of planning amazing events, but there are trends that are ushered in each summer that can take an event from same-old to never-be-the-same-again.

It’s all about differentiation and making your event stand out in the minds of your guests. It’s about finding ways to bring people together, fostering connections, and making everything a bit more efficient to set-up and tear down. Here are seven summer event trends we’ve seen this summer that take events to the next level and impress guests with thoughtful ingenuity.

  1. Technology (Apps, Live Streaming, Live SM Interaction)

It’s hardly news at this point; people are plugged in. Over 90% of North Americans own smartphones and are on them for multiple hours a day. It’s the perfect opportunity to connect with guests and have them put their cell phones to good use.

Specialized event apps are amazing for large events that span a day or more, especially when multiple locations, speakers, and itineraries are involved. For a sprawling corporate event with several types of speakers and seminars, it can help to have an app developed that is specific to your event for widespread download.

Encourage your guests to live tweet and post with personalized event hashtags. Modern weddings often combine the last names of the spouses-to-be, allowing everyone who posts to look up each other’s photos and moments easily. Live streaming your event will let those who couldn’t be there feel included. It’s an extension of hospitality that will truly add a caring and trendy touch.

  1. Drone Videos

We all know someone with a drone, and they’re amazing for capturing aerial video. If your summer event is being held in a beautiful outdoor space, capture its magnificence with drone video. You’ll get a beautiful perspective you never thought you’d see, and it makes for great content in a post-event video for attendees to look back on after your event is over.

  1. Non-Traditional Spaces

Barns, warehouses, factories; don’t limit yourself to traditional event venues. Non-traditional spaces offer different pricing than conference centres or banquet halls, have enormous capacity, and have interesting interior elements. Exposed bricks, metal beams, thirty-foot ceilings – your guests will be wowed by your event as soon as they arrive.

  1. Memorable Bars

One of the best parts of any event is the food and beverage. Go the extra mile and create a memorable bar setting. Great drinks are a given, but the bar area itself is a spot where people gather, laugh a little harder, and find the courage to connect with strangers. Up your hosting game from a traditional bar to make your guests feel like they’re at a truly all-out event.

  1. Food Trends on Point

Next to the drinks is the food. If you have mediocre food, often that’s what people will remember about your event. Amazing food will have your guests on cloud nine, pleasing their inner foodies and appreciating your attention to culinary detail.

Donut walls and live cooking are two food trends that are catching on. People also appreciate plant-based, healthy options as more and more folks develop open minds to different diet preferences.

  1. Bring the Dancers

It isn’t a party until there’s dancing! Exploring entertaining with acrobatic tricks and aerial arts, it’s like having a free show alongside your gathering. Your guests will feel so much more inspired to dance when they see the professionals joyously busting out their moves.

  1. Bold Yet Classic Colours

2018 has been a year of experimentation as well as a year of returning to traditional roots, and colour and design schemes are reflecting this. The need to be modern has fallen away and classically beautiful colour combinations are proving to be classics for a reason. It’s always a good thing to give your colour scheme a slight edge, a personal touch that reflects you.

Author
Summer Filippopoulos
Freeman Audio Visual Canada, Sales Manager

Innovations from Freeman Audio Visual Canada Creative Services: Colour Motion

By | Creative Services, Event Trends, Hot Technology

Freeman Audio Visual Canada’s Creative Services department is always looking for new ways to be innovative. Colour Motion was custom designed by the team using Pandora’s Box, a camera, a custom table, LED lighting fixtures, and a bit of programming.

“In our ongoing research in interactive technology, this is just one example of how we’ve been able to input information from some kind of sensor, and then use that information in real-time to change other elements that could be used as part of a stage setup,” explained Derek Anderson, Director of Freeman Audio Visual Canada Digital Services.

“In this case, the input was colour information from a simple webcam that was translated into the required commands, and then fed into standard lighting fixtures that changed to match the colour.”

This kind of technology allows for on-the-fly changes to occur at an event that do not have to be scripted, hence producing authentic interaction with what is taking place on stage.

“The inputs can pretty much be anything you can measure,” added Anderson, “This could be color, as seen in this video, physical position of an object or a person, arm gestures, etc. The options are endless.”

Predictions About Future Conferences And Shifting Attendance

By | Event Trends, Industry News, Interesting Articles

*La version française suit le message anglais.

Seasoned meetings industry professional Jeff Hurt, Executive Vice President, Education & Engagement, Velvet Chainsaw, recently made 15 predictions about the future conferences and shifting attendance that you’ll want to know about. Click here to discover his industry forecasts.

 

 

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Aperçu et tendances ayant une incidence sur les engagements personnalisés

Un professionnel chevronné de l’industrie des congrès, Jeff Hurt, vice-président directeur, Formation et Engagement chez Velvet Chainsaw, a récemment fait 15 prédictions à propos des conférences du futur et les tendances en participation dont vous voudrez prendre connaissance. Cliquez pour découvrir ses prédictions sur l’industrie.

FORBES: How To Make Branded Experiences Rock And Then Go Viral

By | Audience Engagement, Brand Experience, Event Trends, Freeman, Freeman Face to Face blog, ROI

Is Brand Experience the New Media Darling of the Marketing Mix?

Published by Chris Cavanaugh, EVP & Chief Marketing Officer, Freeman | Source: Freeman Face to Face blog

Today’s brands must engage and inspire to accelerate business results.

Earlier this week, the Exhibitions Mean Business campaign took to Capitol Hill for Exhibitions Day to help lawmakers understand why a thriving exhibitions and events industry is good for everyone. Last month, researchers at Ad Age noted in a recent report that overall promotion, events and experiential agency revenue is growing at a greater rate than advertising, PR, and media. Forbes writer Allen Adamson explains that “experiential branding has always been a part of the marketing toolbox, a promotional activity meant to encourage interaction with and immersion in a brand.”

Brand experience is hot right now, and why not? Nothing engages audiences like integrated brand experiences.

Adamson writes that when done right, a brand experience “helps people connect with a brand on a much more personal level than mass media allows, and generates a deeper feeling of emotional engagement, leaving a positive and lasting impression.” Why is that? Because when you boil it all down, whether B2B or B2C, the audience of our marketing efforts is comprised of people – real people who want to connect with like-minded individuals, inspire and be inspired, and experience something incredible. Adamson goes on to say, “Done really right, it gets people to share their experience, tell their version of the brand story, extending reach and awareness of the brand to a broader audience free of charge.” He refers to this viral impact as the Holy Grail and offers three rules for successful experiential branding: do something extraordinary; link to your brand’s core identity; and attract the right audience. These rules are spot on. Everything in the marketing mix must be rooted in your overarching business and marketing strategy and derived from your audience needs. In our oversaturated modern way of life, it takes something truly extraordinary, executed flawlessly, to cut through the clutter.

If I may, I would add another rule. Brand experiences must also accelerate business results and must be designed in a way to do so. Smart marketers are aligning their marketing portfolios and event portfolios on moving the business forward. To do this, a measurement and data collection plan must be in place, which is where the intersection of live events and digital technology is so exciting. As more event and audience engagement technologies emerge, we have more and more opportunities to collect data to give our audiences what they want and need, and ultimately accelerate business results, shorten sales cycles, and improve ROI.

Steal This Idea: How Top Brands Maximize Event ROI with Social Marketing

By | Audience Engagement, Event Trends, FreemanXP, Interesting Articles, ROI

katheine-zimoulis

By Katherine Zimoulis, Director, Marketing, FreemanXP

New data—Using social media marketing to amplify events

We have long advocated for the idea that live events and social engagement combined can be transformative for a brand or organization.

Social engagement is the secret sauce that makes everything stickier. Engagement, brand affinity, and amplification increase, helping to secure and strengthen the relationship with attendees and extending the brand experience beyond the four walls of an event to a larger audience—ultimately maximizing your event ROI big-time. To help prove this, we partnered with the Event Marketing Institute to develop research and survey a cohort of the world’s top brand marketers. We wanted to find out what works for them when it comes to social media marketing for events.

Here’s what we learned:

Growing Pains: The data doesn’t lie! 70 percent of brand marketers agree that viral efforts and social engagement are very important for events. They “get” the importance of creating memorable moments that can be shared across social channels. Yet only 16 percent say they are “very effective” at generating viral impact from their event, and only 21 percent feel they are “effective.”

Insider tip: Want to know what works when it comes to social strategy for events?

Click here to read more!

Events in Our Cities

By | Event highlights, Event Trends, Travel and Tourism

 

We’re back with a quick guide to some events happening this winter in some of our favourite cities! While the winter months may not be cold for everyone, the countdown to summer seems to be forever on our minds. Distract yourself with some fun events in your own city, or take a weekend getaway to a neighbouring town. The cold doesn’t have to keep you indoors this winter. Check out the list below and have snow much fun!

Woman staring at ice sculpture

New Orleans, Louisiana:
You’ve probably guessed it! One of the most notorious events is happening in February this year in New Orleans – Mardi Gras! A festival that has really put New Orleans on the map, this outrageous event will be sure to have you planning annual trips. The parade starts on January 31st and goes until Mardi Gras day which is February 15th this year. There are a plethora of events leading up to Mardi Gras, as well as tons of dazzling parties after the parade. Grab a bejewelled mask, have a king cake, and let the good times roll! Check out this guide to help you get up to speed with the local jargon.

Mardi Gras Celebration

Hamilton, Ontario:
Winterfest is hitting the Hammer this February! Come check out some frosty delights from February 7th to 16th and enjoy winter like never before. Promoting community cohesiveness and support of local talent, hibernation isn’t a term known to Hamiltonians. Some highlights from this weeklong celebration include the Waterfront Festival of Lights, Darkroom Workshops, Knitting and Crocheting for Charity, a Winter Beard Competition, and much more! If you’ve never been to Hamilton before, now is the perfect time to go and see the city in full stride.

Blue Christmas Ornament

Prince George, British Columbia:

The 2015 Winter Games are coming to Prince George in British Columbia! Running from February 13th to March 1st, these Canadian Winter games are all about embracing the cold weather and getting outside to enjoy sports such as skiing, curling, and biathlon! So if you love sports and you love Canadian winters, gather around to watch Canada’s champions achieve their personal best and provide the most memorable Winter Games yet!

Quebec City, Quebec:

For over 60 years, the Quebec Winter Carnival or Carnaval de Quebec has provided a celebration of the winter months, with fun events to get you through those winter blues. From February 3 – 15 attend events such as snow sculpture competitions, flapjack breakfasts, and tour Bonhomme’s Ice Palace! There’s plenty to do to keep the chill away in Quebec!

You must be busy filling in your calendar now – winter has a whole new outlook. Enjoy these events, and if you’re planning your own event, contact us for audiovisual information and quotations.

CES 2015: (Cool New) Technology Coming Soon to an Event Near You

By | Event highlights, Event Trends, Freeman, Hot Technology, Industry News, Interesting Articles

Ahh, the time has come to make that annual pilgrimage to that technological mecca known as the International Consumer Electronics Show (CES)! CES is the world’s largest trade show for consumer technology and the largest annual trade show in the United States.

2015 was the largest in its history, with 3,600 exhibitors and 170,000 professional/industry attendees. For Freeman, as the premier industry provider of expositions, conventions and exhibits, the opportunity to partner with the Consumer Electronic Association for the delivery of a show of this magnitude was very well showcased.

Both as a Freeman Employee and general technology enthusiast (i.e. Geek), I enjoy having the opportunity to visit the show as an attendee and take in the overwhelming display of high-tech innovations companies bring each year. As we’ve seen in recent years, the future of technology is always “right around the corner,” and I would like to share not only the ‘cool’ tech I saw, but also provide some context around the opportunities to bring these technologies to the events industry.