Category

Engagement

2019 Sustainable Event Trends in Event Technology

By | Audience Engagement, Audience Response, Brand Experience, Breakout Sessions, Corporate Social Responsibility, Design Thinking, Education, Engagement, Environmental Leadership, Event highlights, Event Trends, Exhibits, Expo, Freeman Face to Face blog, Hot Technology, Industry News, News, Photos, Scenic Design, Video walls

You could say the quest for sustainability has touched all industries at one point or another. The event industry is no different in that organizers are constantly looking for ways to reduce their carbon footprint. From outdoor festivals to interactive exhibits, companies are increasingly opting for eco-friendly solutions.

When it comes to event technology, Freeman AV Canada is making a conscious effort to offer sustainable experiences. From digital banners to virtual reality headsets, there are many ways to deliver an exciting experience that has little to no impact on the environment. So let’s take a look at some of the biggest sustainability trends to hit the industry this year.

Digital Banners

From flyers to posters, there’s no doubt the amount of paper used to promote an event. That’s why many organizers are looking to digital solutions instead. Digital banners are an excellent alternative to hard-copy signage. This innovative marketing tactic is much more versatile than a traditional banner. A digital backdrop not only saves on paper and printing costs — but allows event organizers to create an impressive visual display that will captivate their guests.

Digital banners work well when they’re incorporated into your stage’s set design. You can also display them prominently along venue walls for a truly immersive experience. Freeman AV Canada can help you capture your event’s theme and messaging in a series of digital banners. This medium is also ideal for sponsorship loops, corporate branding or animated content.

Mobile Event Apps

Hard-copy event itineraries are becoming less popular as organizers look for paperless solutions instead. One of the best ways to share information with your attendees is through a mobile app. Freeman AV Canada has the expertise to help planners build an app that all guests can tap into on the day of the event.

A mobile app is an eco-friendly way to provide venue directions, share event photos or notify attendees of special highlights ahead. This paperless solution also allows organizers to make last-minute changes to information and send out updates in real-time.

Virtual Reality Headset

Virtual reality headsets are promoting sustainability by cutting down on the need for physical transportation. That’s because these innovative devices can send your guests to far-off places, which would have been otherwise inaccessible. VR’s popularity comes at a time when event planners are debating whether virtual experiences would replace face-to-face interactions. Although many companies still prefer in-person gatherings, VR can be used as an intriguing side component.

Virtual reality headsets can place attendees in an alternative state where they can experience interesting situations. By immersing the user in a 360-degree view of entirely different worlds, organizers are giving users an opportunity to interact with the environment in a very sustainable way.

Live Streaming

Live streaming is an excellent way to incorporate sustainability during an event. Keep your travel footprint low by allowing guests to watch the gathering online or on a projector at a remote location. By keeping the in-person guest list down, organizers can opt for a smaller venue, which will help reduce the event’s overall carbon footprint. Live streaming also allows for digital advertising, which will dramatically reduce paper waste and provides an additional revenue source for your event.

Energy-Efficient Technology

Event technology devices tend to consume a lot of energy, especially when it comes to interactive displays. That’s why the industry is turning to event technology with energy-efficient components. LED lighting, for example, is becoming increasingly popular — as is the use of daylight instead of artificial light to brighten a venue. Preference is also given to Energy Star products, especially when it comes to sound and stage equipment. Set-up crews are also turning down lighting levels during the event’s setup and tear-down phases.

Be ‘Green’ with Freeman 

Our friendly team of event technology experts can help you design and implement an event that has little to no impact on the environment. Conservation and reduction initiatives are an excellent way to drive profits. By showing customers that you care about the social impacts of your company’s actions, doors may open to new clients and opportunities.

Rely on Freeman AV Canada to deliver technology solutions that are responsible and motivated. Together, we can help the event industry raise its ecological-consciousness — and bring consumers a truly sustainable experience.

For more information on sustainable event technology, call Freeman AV Canada at 1-800-868-6886 or contact us here.

Empathy, Emotion and Technology with Purpose…For the Win!

By | Audience Engagement, Audience Response, Brand Experience, Breakout Sessions, Design Thinking, Education, Engagement, Event highlights, Event Trends, Exhibits, Expo, Freeman Face to Face blog, Hot Technology, News, Photos, Scenic Design, Video walls

A Look at the 2019 Edition of South by Southwest in Austin, Texas

When people hear South By Southwest mentioned, they typically think of the music festival founded in 1987, however over its 30+ years, it has grown to encompass many more attractions than just the grass-roots music festival that it was once intended to be. Also known as “South By,” SXSW now includes an interactive media conference, a huge variety of education sessions and music, gaming and film festivals. Lasting for almost 3 weeks, South By sees nearly 80,000 people attend the various conferences and festivals, also bringing nearly $350 million dollars of economic impact to Austin, Texas.

Several members of our Freeman AV Canada team traveled down to Austin, Texas in March to see what South By had to offer, and here are some key things that stood out!

Focused on Improving the Attendee Experience

As conventions and festivals grow in size they often develop a detached feeling for the individual attendee, and rightfully so; how do you create an individual and personal experience for each person when dealing with 80,000+ attendees?

South By has employed several empathy tactics to help connect with attendees on a personal level. Creating spaces such as a Wellness Areas, focusing on attendee’s safety through the use of holding graphics in sessions and implementing live breakout room capacity monitoring via public boards and the conference app are all fantastic ways to show your attendees that you really are thinking about their experience.

The Future Understands You 

Several major technology players including LG and Sony were showcasing futuristic concepts that can actually understand what you are feeling. Whether it is small robots that greet you while reading your facial expressions to understand your needs, or a mini robot dog that can really tug on our need for companionship and do it strategically 😉, it’s all exciting to us! Then we got thinking, and these questions arose:

  • What will this mean for events of the future?
  • Will we have event signage that customizes messages based on your feelings and needs?
  • Will we have event experiences that change based on the collective heart rate of the audience?
  • Can you imagine the possibilities?

Let us know how you see this fitting into your event!

Something For Everyone 

South By can certainly say they have something for everyone, with nearly 300 sessions per day, variety is in no short supply. Fortunately, the conference app allows you to search by things like interests to help focus on what applies directly to you. Smart event planning also meant that most sessions in the same track resided in the same or adjacent venues. This allowed you to maximize your time especially when sessions are held in basically every venue in the city. Some of the key tracks that our team focused on where: Cities, Government & Politics, Coding & Development, Design, Experiential Storytelling, Food, Game Design & Development, Intelligent Future, Social & Global Impact, Tech Industry & Enterprise, Touring & Live Experience and VR/AR/MR.

Standing Out – Brands Creating Their Own Spaces

Major brands are always looking for that way to make them stand out from the crowd. Over the last several years the tool for this has been activations, and South By was no exception to this. From shipping container structures, to bars completely transformed into a brand experience space – these installations truly do provide a unique personalized experience that focus directly on the brands defining traits and characteristics.

Some highlights for our team were the Dell installation at a bar across the street from the Austin Convention Centre, featuring an outdoor main stage and an indoor Dell feature tour showcasing some of their key technologies.

LG also made a big splash at South By, but perhaps we won’t see the ripple from the splash for a few years as their activation was VERY future focused. Robots that know your feelings, roll-up LED displays, ice cream/frozen yogurt capsule machines and even capsule based home breweries; LG certainly took us for a quick ride in a time machine to the maybe not so distant future. We even noticed several brands create impactful, personal activations right in the convention space and we see this as a great opportunity for a lot of our corporate clients looking to get a personalized message across to their attendees in a more personalized manner than typical plenary setups can offer.

DELL Technologies Activation

LG Electronics Activation

The common threads of Empathy, Emotion, Personalized Experience and Technology with a Purpose were evident in all aspects of this show. What can you do to create a more personalized experience within your next event? Understanding who comes to your event and why they are there are key factors to help you tailor your event to meet your attendees needs and wants. Taking the time to plan out the details, brainstorm them with your colleagues and/or industry partners will help you focus on what’s important. Creating those personalized experiences provides better value and meaningful interactions from live events for your attendees. So we ask you, “are you helping connect people in meaningful ways?”

Author
Brian Johnston
Freeman Audio Visual Canada
National Director, Creative Innovation

CES 2019 Trends and Innovative Tech

By | Audience Engagement, Audience Response, Audio, Brand Experience, Creative Services, Design Thinking, Digital Signage, Education, Engagement, Event Trends, Exhibits, Expo, Industry News, News, Product Review, Touchscreens, Trade Shows

CES 2019 Trends and Innovative Tech

By Victor Paan

National Director, Digital Innovation

This year’s Consumer Electronics Show (CES) provided a scope and scale of technology that had a common thread. Ai and 5G provided the foundation that powers smarter TVs, smarter homes, smarter cities, and the vehicles that will navigate them. The future is here. Below are a few of the biggest trends we noticed at this year’s CES.

Screens: Flat, Roll-up and Holographic Displays

A few of the trends we observed when it came to screens included the roll-up OLED screen that, not unlike Saran Wrap, rolls up and back into a long rectangular box. Its pure futuristic eye candy design holds promise for live event activations as it’s space efficient, easily portable, and overall awe inspiring technology.

Mostly every brand that offers flat panel displays on the show floor featured 8K LED screens. These screens have beautiful detail and colour that would allow PIPs over High Res backgrounds to be displayed at a high resolution, whether 4K content or HD 1080 content.

Although not something that is defined as a ‘screen’, HYPERVSN’s 3D Holographic Display System provided a wow-factor via their new LED rotor units.  Upgraded in size and framerate, the new units are breathtaking and provide an extremely crisp hologram.  A showstopper.  Along with a new customer portal to easily turn 2D content into 3D content for these displays, makes jumping onboard with this technology an easy uptake.

Headset advancements and eye tracking

A much subdued presence at CES this year.  Some headset advancements of note are to do with ocular tracking.  The HTC Vive Pro Eye adds eye tracking that allows users to control in-game experiences using eye-movements.  This also allows developers to track what users are attracted to and spending time looking at within an experience, providing user data that can enhance future development of products/designs through the VR tech.

To take this further, the company responsible for developing the aforementioned eye tracking, Tobii allows for this type of eye movement capture for any digital assets seen on a screen.  Stakeholders can obtain data on user’s habits as to what they focus on during a browse of a soon-to-be-launched website or service.

Compounding this, and providing a use case for the events industry, is the ability for individuals to wear glasses that track what an attendee’s eyes are drawn to while, say, walking an exhibit floor or a creative staging setup.  This data can provide insights towards best practices on brand and design elements; honing the process in how designers deliver on realized projects.

Ai (and the IoT) in action!

If VR & AR were the buzzwords of recent years past, Ai was the newly crowned monarch of CES 2019.  Everything from TVs that ascertain what you are watching and adjust picture and sound settings to match the experience, to smart home appliances powered by your favourite voice assistant that communicate and learn together, Ai was everywhere.  The real shift in the idea of what Ai means to the masses is that no longer are we expected to adapt to the technology, rather, the technology is shifting to a model that adapts itself to each of us and the context of our experiences.

Robotics, from a concierge standpoint, remained stagnant for the most part.  Designs felt either overly stylized (read ‘cute’) or were downright creepy. The rush towards 5G connectivity is absolutely being driven by the onset of Ai and the Internet of Things.  All of this connectivity will only benefit from the accelerated speeds and bandwidth of 5G… which is really what the hype is all about; more things online, faster!

Author
Victor Paan
Freeman Audio Visual Canada
Director of Digital Services

Victor Paan is Director of Digital Services for Freeman Audio Visual Canada. Since joining Freeman in 2002, Victor has worked diligently for his clients, advancing his career from a delivery technician role to his current position as the Director of Digital Services. In this capacity, he draws on his technical and sales experience to support Freeman’s teams and clients in integrating state-of-the-art event solutions that will transform, grow, and extend the world of live engagements.

Latest Trends In Presentation Technology

By | Audience Engagement, Audience Response, Education, Engagement, Freeman Audio Visual Products & Services, News, Presentation Management 4, Presentation Management 4.5, Presentation Tips, Simultaneous Interpretation, Social Media, Wide screen projection

A presentation is the finished product of months of research, analysis and practice. It’s your speaker’s chance to share information on your expertise with a room full of like-minded people who are interested in learning about your topic. But a good presentation is more than just the information itself; it’s also about how that information gets communicated. And that’s where unique presentation technologies play an important role.

It’s no secret that the world is rapidly advancing technologically. People have smartphones, high-tech televisions, at-home personal assistants like Alexa, not to mention everyone’s personal computer. This means it’s likely safe to assume that you’re speaking to an audience that’s familiar with some form of technology when giving your presentation.

The latest trends in presentation tools and technology revolve around this high-tech transformation. Without further ado, here are some of the latest trends we’ve identified in presentation technology that will wow your audience and create buzz around your brand:

Flat Screen Displays

A vivid flat screen display offers image quality that makes the viewer feel like there’s no separation between them and the visuals being depicted. Whether it’s a tundra, a busy city, the middle of an ocean or a calm village, modern flat screen displays really do these scenes justice.

Flat screen displays aid presentations by making it more pleasurable for your audience to view your slides, your video, and whatever other visual components you’re sharing. The quality of the image also makes it easier for a room full of people to view, taking in every detail. This means you can share more detailed images without worrying about them being grainy.

Simultaneous Translation

If your attendees are from global offices, incorporating simultaneous translation into your presentation can be hugely helpful. Simultaneous interpretation is a reliable option for bringing in remote parties when giving a presentation. Provide native-language messages through headsets so that every member of your audience is able to fully participate in your event. With fluid interpretation that allows your attendees to listen in their own language you leave no attendee behind.

Social Media

Social media is ubiquitous, so it might as well be put to good use. Many conferences, seminars, learning presentations and corporate meetups use social media technology to spread awareness of their brand and engage their attendees. Social media walls and live feed projections give event attendees their ‘five seconds of fame’ and get them excited about using their social media in a tangible way. It also allows them to share their ideas in a public forum, an example of using social media the way it was originally intended: for greater collaboration and communication.

Audience Response Service

Think, “Ask the Audience” on Who Wants To Be A Millionaire. Audience response technology allows you to ask your audience questions and get their responses in real-time. This makes for a much more engaging presentation, but also makes your audience members feel like their voices are really being heard. Gathering popular opinion in the midst of a presentation can help you underscore the points you’re trying to drive home. It can also help you get a sense of how engaged your audience is, and whether further education on a particular matter might be helpful to them.

Technology advances have given us so many more presentation possibilities. Now, with so many different types of event technology available, you can be as creative as you want with your events. For more information about the latest trends in presentation equipment, call us at 1 800-868-6886 or contact us here.

 

7 Popular Event Trends We Saw This Summer

By | Audience Engagement, Brand Experience, Engagement, Event Trends, Freeman Audio Visual Employees, Industry News, LED Technology, Lighting, Live Social Media Wall, Media Event Staging, Meeting Planners, Meeting Professionals International, News, Quotes, Room Décor, Scenic Design, Social Media, Staging, Tools & Tips

One part of the hysteria surrounding summer is the excitement that comes with its sun-soaked events – low necklines and cold drinks, dancing outside, and enjoying the hazy days of summer with friends and family.

Everything is better in the summer heat, and every year, event planners aim to make their event the talk of the season. The summer represents a great opportunity to stage an event, with it being one of the most lucrative seasons for professional event planners.

Event attendees – especially those who are accustomed to high-budget corporate events – won’t be wooed by the same gimmicks as last year. It may come as a surprise to those who aren’t in the business of planning amazing events, but there are trends that are ushered in each summer that can take an event from same-old to never-be-the-same-again.

It’s all about differentiation and making your event stand out in the minds of your guests. It’s about finding ways to bring people together, fostering connections, and making everything a bit more efficient to set-up and tear down. Here are seven summer event trends we’ve seen this summer that take events to the next level and impress guests with thoughtful ingenuity.

  1. Technology (Apps, Live Streaming, Live SM Interaction)

It’s hardly news at this point; people are plugged in. Over 90% of North Americans own smartphones and are on them for multiple hours a day. It’s the perfect opportunity to connect with guests and have them put their cell phones to good use.

Specialized event apps are amazing for large events that span a day or more, especially when multiple locations, speakers, and itineraries are involved. For a sprawling corporate event with several types of speakers and seminars, it can help to have an app developed that is specific to your event for widespread download.

Encourage your guests to live tweet and post with personalized event hashtags. Modern weddings often combine the last names of the spouses-to-be, allowing everyone who posts to look up each other’s photos and moments easily. Live streaming your event will let those who couldn’t be there feel included. It’s an extension of hospitality that will truly add a caring and trendy touch.

  1. Drone Videos

We all know someone with a drone, and they’re amazing for capturing aerial video. If your summer event is being held in a beautiful outdoor space, capture its magnificence with drone video. You’ll get a beautiful perspective you never thought you’d see, and it makes for great content in a post-event video for attendees to look back on after your event is over.

  1. Non-Traditional Spaces

Barns, warehouses, factories; don’t limit yourself to traditional event venues. Non-traditional spaces offer different pricing than conference centres or banquet halls, have enormous capacity, and have interesting interior elements. Exposed bricks, metal beams, thirty-foot ceilings – your guests will be wowed by your event as soon as they arrive.

  1. Memorable Bars

One of the best parts of any event is the food and beverage. Go the extra mile and create a memorable bar setting. Great drinks are a given, but the bar area itself is a spot where people gather, laugh a little harder, and find the courage to connect with strangers. Up your hosting game from a traditional bar to make your guests feel like they’re at a truly all-out event.

  1. Food Trends on Point

Next to the drinks is the food. If you have mediocre food, often that’s what people will remember about your event. Amazing food will have your guests on cloud nine, pleasing their inner foodies and appreciating your attention to culinary detail.

Donut walls and live cooking are two food trends that are catching on. People also appreciate plant-based, healthy options as more and more folks develop open minds to different diet preferences.

  1. Bring the Dancers

It isn’t a party until there’s dancing! Exploring entertaining with acrobatic tricks and aerial arts, it’s like having a free show alongside your gathering. Your guests will feel so much more inspired to dance when they see the professionals joyously busting out their moves.

  1. Bold Yet Classic Colours

2018 has been a year of experimentation as well as a year of returning to traditional roots, and colour and design schemes are reflecting this. The need to be modern has fallen away and classically beautiful colour combinations are proving to be classics for a reason. It’s always a good thing to give your colour scheme a slight edge, a personal touch that reflects you.

Author
Summer Filippopoulos
Freeman Audio Visual Canada, Sales Manager

3 Factors to Consider When Thinking About Audio for Your Next Conference

By | Audience Engagement, Audience Response, Audio, Breakout Sessions, Education, Engagement, Event highlights, Freeman Audio Visual Employees, Power Point, Technicians, Video, Video Conferencing, Webcasts

There are many variables when it comes to organizing a successful conference, from selecting the right presenters to taking breaks at the right time for networking. When it comes to audio, one of the variables that deserves attention is sound reinforcement. The point of reinforcing or amplifying your presenter’s voice in a ballroom, or any room for that matter, is not just so that he/she can be heard from the front to the back of the room, but more importantly, that he/she is comfortably understood from the front to the back of the room.

In addition to sound reinforcement, sound quality is equally important. This is especially the case if you plan on recording your conference. This documented evidence of your event is likely to be used in the future for promotional videos, training or archived for private or public record.

So when thinking about the type of audio support needed for your event, we encourage you to consider the following three key factors:

  1. Your Purpose

The audio needs for a Town Hall, a sales rally and an awards gala with entertainment are all different. Fail to match the type of meeting with the appropriate audio solution and you could end up with understated audio or audio overkill. For example a meeting with the purpose of imparting new information or learning requires a focus on clarity of speech and equal coverage throughout the room (arguably this should always be the goal). Therefore, the audio system selected should complement the dominant frequency range of the human voice which is generally accepted to be around 300Hz – 3kHz. This is the spot where intelligibility and recognition like to get together and party.

  1. Your Equipment

Once you’ve understood the purpose of your meeting or event, list out your audio needs as this will dictate the equipment required. Use your agenda to visualize the day from your attendee’s and presenter’s points of view. A sound system comprises of four main elements that will work together to capture and amplify sound at your event. They include:

  1. Input devices –wired and or wireless microphones, discussion systems designed for multiple participants and playback devices.
  2. Processing devices –audio mixers and signal processors for adjusting the quality of sound through equalization, compression, feedback suppression, etc. Used skillfully audio processors can eliminate/minimize unwanted echoes, vocal pops, feedback, etc. and aim to control the audio being amplified.
  • Amplification devices – amplifiers to boost the input sound to the loud speakers. This boosting is required regardless of system configuration applied, hence the term ‘sound reinforcement’. Amplifier configurations can either run independent of loudspeakers or they can form part of the loudspeaker itself. In the latter form this is usually indicated by the term ‘powered speaker’.
  1. Output devices –loudspeakers and headphones, depending on how the audience intends to receive the sound.

Depending on the nature of your conference, you may need additional ancillary equipment for recording, teleconferencing, videoconferencing, or streaming. This is uniquely beneficial when all attendees or presenters cannot be at the event at the designated place and time.

  1. Your Audio Partner

When the audio fails at event – people notice. And keeping in mind your purpose and equipment, having the right partner’s onsite can make or break the experience you are trying to create. An audio company that takes the time to understand what matters most to you and your brand, is creative in their approach, and has the experience to troubleshoot, are always worth more in the long run. Consulting with your sound/audiovisual company early on in the process will ensure that the event space you have selected is suitable for the type of audio-visual support your event will need. For example, low ceilings, pillars, rigging points, built-in counters, big windows, proximity to other meetings on the day, power distribution and other factors can dramatically affect the setup of your audio equipment, your budget and ultimately the intended experience of your presenters and attendees.  Ultimately your audio engineer’s efforts towards achieving great sound on your event are governed by the laws of physics, not magic, and takes years of training, experience on show sites, and continued learning to master these skills.

Focusing on your event purpose, understanding the equipment you need, and selecting the right audio partner, are three ways to guarantee exceptional sound at your event. And remember, a good sound engineer is ALWAYS listening.

For more information, contact the Freeman Audio Visual Canada team today.

Author
Rene Barrow
Freeman Audio Visual Canada, Account Executive

Joining Freeman in 2009, René Barrow brings nearly 20 years’ experience of customer relationship management experience in the banking industry and 13 years’ experience as a technician in the performing arts. His extensive expertise and positive approach means that clients never have to worry about their audiovisual solutions when René is in charge.

Tips to Consider for an Effective Audio Visual Presentation

By | Audience Engagement, Audience Response, Audio, Breakout Sessions, Education, Engagement

Presentations have gone far beyond the traditional setting we’re very accustomed to. Technology is quickly being adopted in many forms for the purpose of reaching a much broader audience. Whether you are webcasting, hosting a webinar or videoconferencing, you are connecting with a virtual audience.  As streaming technology advances, becoming much simpler and cost-effective, we’ve put together some tips to consider so your messaging is on-point.

Sound Quality

It is imperative to ensure that the quality of sound is top notch. Having muddled or a weak sound is not only annoying to those present, but far worse for remote attendees. Engagement is key to the success of your event, and poor audio quality will largely decrease the amount of people interested. Not only is it important the presenter is heard, but remote attendees and those sitting in the back of the room need to be able to hear audience members when a question is being asked. Ensuring a microphone is available is paramount!

Internet Bandwidth

Internet bandwidth is easily something that gets overlooked; purchasing enough bandwidth to cover the entirety and scale of your event is crucial. Internet bandwidth determines how much data can be transmitted and at what speed. Having shaking or freezing video streams will be frustrating for your live virtual audience. Be sure to check that you are getting what you are paying for and demand time for testing, as you don’t want to be scrambling on the day of.

Types of Cameras

To figure out how many cameras you’ll need, begin by determining which sessions you plan on live streaming. Streaming events need at least one fixed camera, and multiple cameras can be helpful if you have the budget for it, as they allow different angles and shots to be taken, keeping things engaging.

Mobile Friendly

Mobile and tablets are increasingly popular with everyone using them to do all of their tasks. Having scalable streaming capabilities that are available on iOS and Android will make a huge difference in your event. Your remote audience will be able to tune in from wherever they are, and you’ll reach a larger group of people regardless of the device they’re using.

Virtual Audience

It’s easy to forget about those streaming in once your event is up and running. Making sure you engage your virtual audience is very important. Speakers should greet them at the beginning, use their name and where they are from when a question comes in, and remember to look into the camera when speaking, as the speaker will most likely be trained to look only at the local audience.

A mediator or MC is a great way to engage the audience, help them develop some conversation and allow them to feel part of the event, and as latency (delay) of streaming services becomes more immediate, also look to add engagement tools like polling and live Q&A for both your local and virtual audiences.

Following these tips for an effective audio visual presentation will help your event thrive and give your audience something to remember. Contact us for more information.

Author
Victor Paan
Freeman Audio Visual Canada
Director of Digital Services

Victor Paan is Director of Digital Services for Freeman Audio Visual Canada. Since joining Freeman in 2002, Victor has worked diligently for his clients, advancing his career from a delivery technician role to his current position as the Director of Digital Services. In this capacity, he draws on his technical and sales experience to support Freeman’s teams and clients in integrating state-of-the-art event solutions that will transform, grow, and extend the world of live engagements.

MAXIMIZE THEIR JOURNEY: A Series for Event Marketers by FreemanXP

By | Audience Engagement, Brand Experience, Engagement, FreemanXP

An introduction into meeting needs and deepening attendee engagement during brand experiences

What if we could decode the attendee? Figure out their wants, their needs, what makes them tick and their expectations—even before they do. With the help of famed psychologist, Abraham Maslow, and his “Hierarchy of Needs,” creating powerful and engaging brand experiences just got a little more certain. Sounds too good to be true, doesn’t it?

Well, thankfully, it isn’t.

There are certain inherent needs to live within all of us. We all want to be fed, to have shelter, and to be safe. In short, Maslow argues that all of us must have a few basic rational needs met before we open ourselves to more emotional triggers like friendship and love.

Read more on the FreemanXP blog.

FreemanXP Tell Us How to Overhaul Presentations with Technology

By | Engagement, FreemanXP, Hot Technology, Interesting Articles, Presentation Tips

AJ and DH

Tech can convert audiences into participants while driving data and engagement

We live in a world that demands people be constantly connected (whether they want to or not) and that demand has fueled a shift in audience behaviors. No longer can we assume or even ask that our audiences do nothing but pay attention at events. The reality is that they have teams to manage, quick notes to dash off, clients to keep tabs on – and this all continues to happen while they are at your event.

But there is an important upside to this for event marketers! We can leverage the predisposition for constantly connected behavior to get our attendees more deeply involved in sessions, converting audiences into participants.

Read more