Category

Brand Experience

The Benefits of LG Video Walls for Business

By | Audience Engagement, Audience Response, Brand Experience, Breakout Sessions, Creative Services, Digital Signage, High Definition, Hot Technology, LED Technology, Product Launch, Smart Devices, Technology Satire, Technology Update, Touchscreens, Video, Video Conferencing

Video walls are now used to present commercial material across a range of environments. From trade shows to product unveilings, video walls have quickly become one of the best ways to engage audiences and provide comprehensive information in an entertaining format. In this new post, our team explores the value LG video walls can bring to your business and its upcoming events.

Ultra-Thin Bezel

The ultra-thin .044 mm even bezel used within LG video walls makes all content pop on the screen and provides a life-like appeal that will transfix audiences. One of the reasons video walls are used throughout the entertainment industry is that the ultra-thin bezel makes the content appear without any distortions to the original image, helping to completely immerse the audience in the content.

Wider Viewing Angles

Across an environment such as a trade show floor, it often becomes important for businesses to captivate audiences at unique angles to the content. If the content cannot reach this audience, then the value of the screen is limited. However, those using LG video walls for their business can now achieve exceptionally wide viewing angles. The use of the LG IPS panel technology helps ensure content can be viewed more easily from all viewing angles, capturing greater attention at events.

Higher Viewing Angles

The need to present content across higher viewing angles is also critical for many business events. For example, a company unveiling their new product as part of an event at an auditorium will require those in the box seats to have just as good a view of the content as those in the orchestra seating level. The latest video walls from LG present crystal clear content to each member of the audience, with higher viewing angles limiting the distortion to those seeing the content from above.

High Scalability

One of the great advantages of the latest LG video walls is they can give software developers the chance to produce their own content for display at events. The built-in WebOS smart signage platform helps products such as the 55SVH7E execute various tasks at once, ensuring that software teams have complete control over the scale and style of the content showcased. In addition, the content can be produced without the need for an additional media player, simplifying the process of showcasing content for event management teams and those in control of the video wall on event day.

Reduced Image Gap

Perhaps one of the most common gripes associated with video walls is the black lines that separate the various boxes forming the wall. These black lines can interrupt the view of the audience and may take away from the return on investment of the content producer. The latest video walls from LG work to limit this issue with a reduced image gap. Working with an image improvement algorithm reduces the gaps between the tiled displays when video playback is in process. The audience sees a cleaner image that resonates with them.

Consistent Colour Expression

Another common issue associated with video walls is the lack of a uniform and consistent colour throughout the entire display. In some walls, the sides of the tiles bleed colour, which leads to a darker appearance around the edges, and limits the quality of the finished product. But the latest LG video walls are designed for consistent colour expression. The video walls display vivid colours, even in the corner space near the bevels, ensuring that promotional content is crisp, clear, and well-received.

Content Flexibility

One of the reasons many are now choosing LG video walls is that the systems provide true content flexibility. Teams can display various styles of content at the same time on screen. For businesses presenting related content, material such as graphs and charts can be shown alongside video at events to show the progress the company is making within the industry, while also highlighting product features. Companies can also choose to stream content in real-time to their video walls, keeping audiences at the leading edge of developments.

User-Friendly Menus

Presenters operating the video wall have to be given full control at the event. This is achieved by adopting user-friendly menus that can easily be utilized while the event is ongoing. Similar actions are grouped together within the unit so that presenters know where to go within the menus without interrupting the presentation.

Simple Adjustment

A leading challenge for those creating presentations for a large audience is adjusting pictures so the images can be optimized for all viewers. A great advantage of the LG video wall is that the system is designed for simple colour and white balance adjustment. The latest systems allow for full grey-scale level adjustment to the white balance so that colours are blended more effectively within the content.

Why Turn to Freeman AV for LG Video Walls?

It’s clear that LG video walls represent the next innovation in the video presentation marketplace. Our team at Freeman AV are leading this industry and providing our clients across the market with a range of options designed to help respond to their unique demands. Below are several reasons to turn to our company for your LG video walls:

  • Experience

Our experience in the industry means we can provide you with the best video wall system for your event. We can work with you to assess your requirements and choose systems that fit with your event objectives and your budgetary parameters.

  • Technology

Our understanding of the latest technology means you can impress all audiences with the video walls offered through our team. We can help you to set up your displays within any venue and ensure your presenting team has a clear understanding of the technology’s functionality.

  • Support

We’ll be with you throughout your events to support you in using the video wall. If you have any questions about your system’s performance, you can turn to us at any time for answers. It’s a level of support that ensures the success of your events.

To learn more about Freeman AV and our company’s services, call us today.

 

 

 

 

CES 2019 Trends and Innovative Tech

By | Audience Engagement, Audience Response, Audio, Brand Experience, Creative Services, Design Thinking, Digital Signage, Education, Engagement, Event Trends, Exhibits, Expo, Industry News, News, Product Review, Touchscreens, Trade Shows

CES 2019 Trends and Innovative Tech

By Victor Paan

National Director, Digital Innovation

This year’s Consumer Electronics Show (CES) provided a scope and scale of technology that had a common thread. Ai and 5G provided the foundation that powers smarter TVs, smarter homes, smarter cities, and the vehicles that will navigate them. The future is here. Below are a few of the biggest trends we noticed at this year’s CES.

Screens: Flat, Roll-up and Holographic Displays

A few of the trends we observed when it came to screens included the roll-up OLED screen that, not unlike Saran Wrap, rolls up and back into a long rectangular box. Its pure futuristic eye candy design holds promise for live event activations as it’s space efficient, easily portable, and overall awe inspiring technology.

Mostly every brand that offers flat panel displays on the show floor featured 8K LED screens. These screens have beautiful detail and colour that would allow PIPs over High Res backgrounds to be displayed at a high resolution, whether 4K content or HD 1080 content.

Although not something that is defined as a ‘screen’, HYPERVSN’s 3D Holographic Display System provided a wow-factor via their new LED rotor units.  Upgraded in size and framerate, the new units are breathtaking and provide an extremely crisp hologram.  A showstopper.  Along with a new customer portal to easily turn 2D content into 3D content for these displays, makes jumping onboard with this technology an easy uptake.

Headset advancements and eye tracking

A much subdued presence at CES this year.  Some headset advancements of note are to do with ocular tracking.  The HTC Vive Pro Eye adds eye tracking that allows users to control in-game experiences using eye-movements.  This also allows developers to track what users are attracted to and spending time looking at within an experience, providing user data that can enhance future development of products/designs through the VR tech.

To take this further, the company responsible for developing the aforementioned eye tracking, Tobii allows for this type of eye movement capture for any digital assets seen on a screen.  Stakeholders can obtain data on user’s habits as to what they focus on during a browse of a soon-to-be-launched website or service.

Compounding this, and providing a use case for the events industry, is the ability for individuals to wear glasses that track what an attendee’s eyes are drawn to while, say, walking an exhibit floor or a creative staging setup.  This data can provide insights towards best practices on brand and design elements; honing the process in how designers deliver on realized projects.

Ai (and the IoT) in action!

If VR & AR were the buzzwords of recent years past, Ai was the newly crowned monarch of CES 2019.  Everything from TVs that ascertain what you are watching and adjust picture and sound settings to match the experience, to smart home appliances powered by your favourite voice assistant that communicate and learn together, Ai was everywhere.  The real shift in the idea of what Ai means to the masses is that no longer are we expected to adapt to the technology, rather, the technology is shifting to a model that adapts itself to each of us and the context of our experiences.

Robotics, from a concierge standpoint, remained stagnant for the most part.  Designs felt either overly stylized (read ‘cute’) or were downright creepy. The rush towards 5G connectivity is absolutely being driven by the onset of Ai and the Internet of Things.  All of this connectivity will only benefit from the accelerated speeds and bandwidth of 5G… which is really what the hype is all about; more things online, faster!

Author
Victor Paan
Freeman Audio Visual Canada
Director of Digital Services

Victor Paan is Director of Digital Services for Freeman Audio Visual Canada. Since joining Freeman in 2002, Victor has worked diligently for his clients, advancing his career from a delivery technician role to his current position as the Director of Digital Services. In this capacity, he draws on his technical and sales experience to support Freeman’s teams and clients in integrating state-of-the-art event solutions that will transform, grow, and extend the world of live engagements.

7 Popular Event Trends We Saw This Summer

By | Audience Engagement, Brand Experience, Engagement, Event Trends, Freeman Audio Visual Employees, Industry News, LED Technology, Lighting, Live Social Media Wall, Media Event Staging, Meeting Planners, Meeting Professionals International, News, Quotes, Room Décor, Scenic Design, Social Media, Staging, Tools & Tips

One part of the hysteria surrounding summer is the excitement that comes with its sun-soaked events – low necklines and cold drinks, dancing outside, and enjoying the hazy days of summer with friends and family.

Everything is better in the summer heat, and every year, event planners aim to make their event the talk of the season. The summer represents a great opportunity to stage an event, with it being one of the most lucrative seasons for professional event planners.

Event attendees – especially those who are accustomed to high-budget corporate events – won’t be wooed by the same gimmicks as last year. It may come as a surprise to those who aren’t in the business of planning amazing events, but there are trends that are ushered in each summer that can take an event from same-old to never-be-the-same-again.

It’s all about differentiation and making your event stand out in the minds of your guests. It’s about finding ways to bring people together, fostering connections, and making everything a bit more efficient to set-up and tear down. Here are seven summer event trends we’ve seen this summer that take events to the next level and impress guests with thoughtful ingenuity.

  1. Technology (Apps, Live Streaming, Live SM Interaction)

It’s hardly news at this point; people are plugged in. Over 90% of North Americans own smartphones and are on them for multiple hours a day. It’s the perfect opportunity to connect with guests and have them put their cell phones to good use.

Specialized event apps are amazing for large events that span a day or more, especially when multiple locations, speakers, and itineraries are involved. For a sprawling corporate event with several types of speakers and seminars, it can help to have an app developed that is specific to your event for widespread download.

Encourage your guests to live tweet and post with personalized event hashtags. Modern weddings often combine the last names of the spouses-to-be, allowing everyone who posts to look up each other’s photos and moments easily. Live streaming your event will let those who couldn’t be there feel included. It’s an extension of hospitality that will truly add a caring and trendy touch.

  1. Drone Videos

We all know someone with a drone, and they’re amazing for capturing aerial video. If your summer event is being held in a beautiful outdoor space, capture its magnificence with drone video. You’ll get a beautiful perspective you never thought you’d see, and it makes for great content in a post-event video for attendees to look back on after your event is over.

  1. Non-Traditional Spaces

Barns, warehouses, factories; don’t limit yourself to traditional event venues. Non-traditional spaces offer different pricing than conference centres or banquet halls, have enormous capacity, and have interesting interior elements. Exposed bricks, metal beams, thirty-foot ceilings – your guests will be wowed by your event as soon as they arrive.

  1. Memorable Bars

One of the best parts of any event is the food and beverage. Go the extra mile and create a memorable bar setting. Great drinks are a given, but the bar area itself is a spot where people gather, laugh a little harder, and find the courage to connect with strangers. Up your hosting game from a traditional bar to make your guests feel like they’re at a truly all-out event.

  1. Food Trends on Point

Next to the drinks is the food. If you have mediocre food, often that’s what people will remember about your event. Amazing food will have your guests on cloud nine, pleasing their inner foodies and appreciating your attention to culinary detail.

Donut walls and live cooking are two food trends that are catching on. People also appreciate plant-based, healthy options as more and more folks develop open minds to different diet preferences.

  1. Bring the Dancers

It isn’t a party until there’s dancing! Exploring entertaining with acrobatic tricks and aerial arts, it’s like having a free show alongside your gathering. Your guests will feel so much more inspired to dance when they see the professionals joyously busting out their moves.

  1. Bold Yet Classic Colours

2018 has been a year of experimentation as well as a year of returning to traditional roots, and colour and design schemes are reflecting this. The need to be modern has fallen away and classically beautiful colour combinations are proving to be classics for a reason. It’s always a good thing to give your colour scheme a slight edge, a personal touch that reflects you.

Author
Summer Filippopoulos
Freeman Audio Visual Canada, Sales Manager

Where Inspiration and Tech Meet: CSAE’s Tête-à-Tête 2017 Tradeshow & MPI’s Charity Auction & Dinner

By | Brand Experience, Event highlights, Freeman, MPI

New technology, proven marketing, and touching moments give event professionals something to talk about

Winter may be in full freeze, but things are already warming up in the Canadian brand experience category. The Tête-à-Tête Tradeshow sizzled Ottawa on February 2. It was a full day of groundbreaking tech, rewarding networking, and insightful information that set the tone and raised the bar for the rest of 2017.

Hosted by the Canadian Society of Association Executives (CSAE), Tête-à-Tête brought together premier suppliers, association executives, government procurers, and meeting industry professionals. Here’s what had the 1500 delegates, sponsors, and attendees bussing.

Virtual reality is a reality

Without a doubt, the big splash at the event was the official release of the Freeman virtual reality offerings to Canada’s event industry. Attendees eagerly waited for their turn to immerse themselves in the in-booth VR experience. When applied to brand experiences, marketers can employ the technology to show how their product or service works in the home or workplace — as well as create remarkable experiences on a show floor. What’s more, it can be used for planning, allowing planners to explore how various design approaches look in a specific space or take simulated tours of a site.

Speaking of success

Beyond the engaging tech and bustling networking, Tête-à-Tête provided two keynote speakers who focused on inspiration, following dreams, and achieving goals — as well as the importance of persistence and self-efficiency. The first keynote was The Amazing Race Canada host and Olympic gold medalist Jon Monty, who talked about the importance of taking risks. At one point he said, “The more often we take those first steps toward the things in life that scare us, the easier it is,” adding later, “The only way you build confidence is you earn it through repetition.”

Afterward, disability rights activist Rick Hansen also inspired the audience. He explained that success breeds success and that focus was the main key to success. Showing a picture of himself in his wheelchair on top of the Great Wall of China, he further said, “There are no walls too big in life that can’t be climbed.”

The picture was taken after Hansen had toured around the world in his wheelchair, revealing that perhaps for marketers to climb their campaign walls they need to go on a journey of discovery first.

Social events for measured results

It certainly wasn’t all work and no play at this tradeshow. Canadian Destinations hosted Reveal Social at the Craft Beer House the night before Tête-à-Tête began, while PCMA Canada East Social held a reception at Daly’s in the Westin after the event.

The social climax for Tête-à-Tête would have to be the MPI Charity Dinner & Auction, held after the PCMA Canada East Social. More than 700 association executives, government procurers, meeting planners, third-party planners, and corporate planners met not only to network, but to also raise money for two charities, The Ottawa Network for Learning and Hopewell, an eating disorder support center, proving that social responsibility and brand experience go hand-in-hand.

The main stage of the Charity Dinner & Auction was adorned with three large screens, the middle one a circle with truss around it, all continually broadcasting useful content to the audience. The lighting of the mains stage corresponded to the brand color of the sponsor when he or she was speaking. Physical stencils (Gobo’s) were placed in many of the light sources to create a breathtaking starry field across the room.

Many professionals claim that Tête-à-Tête sets the pace for the year in terms of leads acquired for planners and feedback to perfect later events. Considering it’s a one-day event, it seems time well-spent and time well-invested for attendees early in a busy year of so many brand experiences.

Huge thanks to the following Freeman team members for making these shows such a success:
Jeff Coppola, Chris Ferris, , Sean Watson, Travis Sexton, James Thorpe, Adam Rochon, Mike Herrick, Robin Ackerley, Davis Elgear-Ascender, Danny Watters, Jeff Mills, Steven Laramee, Chris Johnston, Garret Brink , Calvin Daye, Michael Forceno , Janis Zarins and Stephen Nelson

Thank you to the Freeman sales and marketing team that represented Freeman at Tete-A-Tete: Danielle Lachapelle, Bryan Glube, Jamie Holland, Guido Guzzo, Jamie Donaldson, Brian Goyette, Rick Robert, Brian Johnston, David McSherry, Heidi Welker, Steve Bury, Philippe Dupont and Robert Pallen

MAXIMIZE THEIR JOURNEY: A Series for Event Marketers by FreemanXP

By | Audience Engagement, Brand Experience, Engagement, FreemanXP

An introduction into meeting needs and deepening attendee engagement during brand experiences

What if we could decode the attendee? Figure out their wants, their needs, what makes them tick and their expectations—even before they do. With the help of famed psychologist, Abraham Maslow, and his “Hierarchy of Needs,” creating powerful and engaging brand experiences just got a little more certain. Sounds too good to be true, doesn’t it?

Well, thankfully, it isn’t.

There are certain inherent needs to live within all of us. We all want to be fed, to have shelter, and to be safe. In short, Maslow argues that all of us must have a few basic rational needs met before we open ourselves to more emotional triggers like friendship and love.

Read more on the FreemanXP blog.

Hot Product Launch: Pique Curiosity with Animated 3D Holograms

By | Brand Experience, Hot Technology, Product Launch

*La version française suit le message anglais.

If a photo is worth a thousand words, a holographic 3D moving image will leave your audiences speechless with intrigue.

Let our Creative Services team produce vivid animated graphics tailored to your specifications and adapted to fit seamlessly into the hologram cube size of your choice.

Display 360-degree holographic rotations of your feature products. Engage passersby at tradeshows and convert them into brand ambassadors.

• Ideal for tradeshows, exhibits and showrooms
• Visible in well-lit atmospheres
• Units available in 15” to 40” cubes, and a 70” freestanding panel

Push the boundaries of exhibit display and make crowds take notice. As your strategic partner, we can transform any meeting room into an interactive communication hub to engage and amaze your audience.

For more information, contact us.

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Lancement de produit: Piquez la curiosité avec des hologrammes en 3D animés

Une image vaut mille mots, mais une image holographique animée en 3D laissera vos visiteurs sans voix tellement ils seront impressionnés.

Notre équipe des Services créatifs produira selon vos spécifications des animations 3D saisissantes qui s’insèrent parfaitement dans des holocubes de la taille de votre choix.

Exposez une représentation holographique de votre produit vedette effectuant une rotation complète et attirez les curieux dans les salons commerciaux. Ils deviendront des ambassadeurs de votre marque.

• Idéal pour les salons commerciaux et les expositions
• Visible même dans un environnement bien éclairé
• Avec holocubes de 15 po à 40 po ou sur panneau autoportant de 70 po

Repoussez les limites de l’affichage et captez l’attention de la foule. En tant que partenaire stratégique, nous pouvons convertir n’importe quelle salle de réunion en un centre de communication interactif afin d’éveiller l’intérêt de votre auditoire et de l’éblouir.

Pour en savoir plus, contactez-nous dès aujourd’hui .

Comic-Con: Game of Brands

By | Brand Experience, Face-to-Face with Freeman blog, FreemanXP, Industry News, International Events
Published by Alison Jenks, SVP at FreemanXP | Source: Face-to-Face with Freeman blog

What B2B Event Marketers can learn from Comic-Con International 2015

Unless you’ve been living under a rock over the last week, you’ve probably seen a lot about the 2015 Comic-Con International in San Diego. Comic-Con started in 1970 as a one-day “minicon” devoted to creating awareness of, and appreciation for, comics and related popular art forms. Today there’s nothing mini about it. The conference receives attention from all over the world, attracts the biggest names in entertainment and draws over 130,000 people for the four-day event in America’s Finest City.

Most of the high-profile entertainment brands at Comic-Con could easily tap into their own established and widespread distribution networks to reach such large audiences. And yet, they prioritize a big showing at Comic-Con – underscoring the global trend toward experiential marketing as a key pillar of effective promotion. In its coverage of the conference, global digital media outlet Mashable explains why brands are investing in great experiences to connect more closely with fans: “We live in an always-on culture that can inform hundreds of nations in a single tweet, bridge thousands of miles through an Instagram post. Plugged in, live streamed, we think ourselves everywhere at once. But there’s still something to be said for the in-person approach, for events that connect to the emotional brain via all the senses.” 

And connect it did…

Read more

FORBES: How To Make Branded Experiences Rock And Then Go Viral

By | Audience Engagement, Brand Experience, Event Trends, Freeman, Freeman Face to Face blog, ROI

Is Brand Experience the New Media Darling of the Marketing Mix?

Published by Chris Cavanaugh, EVP & Chief Marketing Officer, Freeman | Source: Freeman Face to Face blog

Today’s brands must engage and inspire to accelerate business results.

Earlier this week, the Exhibitions Mean Business campaign took to Capitol Hill for Exhibitions Day to help lawmakers understand why a thriving exhibitions and events industry is good for everyone. Last month, researchers at Ad Age noted in a recent report that overall promotion, events and experiential agency revenue is growing at a greater rate than advertising, PR, and media. Forbes writer Allen Adamson explains that “experiential branding has always been a part of the marketing toolbox, a promotional activity meant to encourage interaction with and immersion in a brand.”

Brand experience is hot right now, and why not? Nothing engages audiences like integrated brand experiences.

Adamson writes that when done right, a brand experience “helps people connect with a brand on a much more personal level than mass media allows, and generates a deeper feeling of emotional engagement, leaving a positive and lasting impression.” Why is that? Because when you boil it all down, whether B2B or B2C, the audience of our marketing efforts is comprised of people – real people who want to connect with like-minded individuals, inspire and be inspired, and experience something incredible. Adamson goes on to say, “Done really right, it gets people to share their experience, tell their version of the brand story, extending reach and awareness of the brand to a broader audience free of charge.” He refers to this viral impact as the Holy Grail and offers three rules for successful experiential branding: do something extraordinary; link to your brand’s core identity; and attract the right audience. These rules are spot on. Everything in the marketing mix must be rooted in your overarching business and marketing strategy and derived from your audience needs. In our oversaturated modern way of life, it takes something truly extraordinary, executed flawlessly, to cut through the clutter.

If I may, I would add another rule. Brand experiences must also accelerate business results and must be designed in a way to do so. Smart marketers are aligning their marketing portfolios and event portfolios on moving the business forward. To do this, a measurement and data collection plan must be in place, which is where the intersection of live events and digital technology is so exciting. As more event and audience engagement technologies emerge, we have more and more opportunities to collect data to give our audiences what they want and need, and ultimately accelerate business results, shorten sales cycles, and improve ROI.