Freeman is well known for helping our clients design and build their own exhibit programs, as well as manage all the logistics of some of the most complex events in the world. So, it’s no surprise that when it comes to our own exhibit program, we engage a proven protocol. At last week’s ExhibitorLive event, we approached the program just like we would a client’s program, with our strategy, creative, design, build, AV and marketing teams all working collaboratively to deliver a great booth experience. We received great engagement across all three days on the show floor, with a lot of attendees stopping to take photos of the booth and interacting with our teams and technologies. We had a lot of clients ask us: “How did you approach your own experience?” Here’s a behind-the-scenes look at Freeman’s experience at ExhibitorLive.