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V.I.Plane ready for boarding to this year’s Canadian Innovation Conference

By | Press Releases

TORONTO, Monday, October 22nd, 2018 – Tourism Saskatoon, WestJet, Tourism Victoria, Freeman Audio Visual Canada (Freeman), Destination St. John’s, Tourism London, pcnametag and Ignite Magazine announced that the V.I.Plane is ready to take flight to the 2018 Canadian Innovation Conference (CIC) this November with their professional event and conference manager guests.

The V.I.Plane will fly Professional Convention Management Association (PMCA) CIC 2018 attendees on a WestJet flight from Toronto to Victoria in time for the conference. By jetting together, professional convention, event managers and industry partners have a great opportunity to network, collaborate and hear from guest ‘Plane-ary’ Speaker, Jennifer Spear, who’s also the President and Chief Strategist of Clean Slate Strategies, all at 30,000 feet up in the air.

“Freeman is thrilled to be participating in this unique sponsorship activation, and as returning sponsors to this event, it’s great to see PCMA support this creative and exciting opportunity for sponsors and planners,” said Madeleine Bart, National Director of Creative and Innovation for Freeman Audio Visual Canada.

“The Canadian Innovation Conference promises to take risks, and this V.I.Plane is a perfect example of the level of experimentation we can expect from this conference” she adds.

This unique experience will allow clients and colleagues to connect and catch-up before three days of learning in Victoria. Once the conference begins, attendees can expect to learn about the latest technology trends to increase efficiency and productivity, and create lasting connections with industry decision-makers in a smaller, more intimate environment.

The flight departs Toronto on November 17 at 12:30 p.m. EST. For more information and to get on board, contact ProPlanConferences & Events.

 

About Freeman Audio Visual Canada

As part of the world’s largest brand experience organization, Freeman Audio Visual Canada (Freeman) uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Freeman provides a full range of services to support the way audiences engage with content as the landscape continues to change. Freeman has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Freeman will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit www.freemanav-ca.com

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For further inquiries and more information on sponsorship opportunities, contact:

Candace Schierling
Director of National Sales, Tourism Saskatoon
cschierling@tourismsaskatoon.com
T: 306-931-7588

-or-

Reggie Lang
Mgr. Business Development, WestJet
Reggie.Lang@westjet.com
T:403-945-8957

For Planners wishing to receive an invitation, please contact:

Jenna West
Digital Marketing Specialist
jenna.west@freemanco.com
T: 905-366-9144

 

Freeman Audio Visual Canada partners with Neweb Labs

By | Press Releases

MONTREAL, September 25, 2018 – Freeman Audio Visual Canada (Freeman) is excited to announce a new partnership with visual effects company, Neweb Labs. This partnership will enable both organizations to leverage one another’s event services and capabilities, providing a one stop shop for their clients.

Multiple event contracts have already been signed with the newly partnered companies for various conferences, meetings and events around the globe including: Vancouver, Atlanta, Frankfurt and Ottawa. Neweb Labs will be working closely with Freeman across the country, with particular focus in Montreal.

“What a great opportunity for us at Freeman to join forces with the Neweb Labs team! Neweb Labs is  pioneering the customization of virtual characters for events, ranging from town halls, conferences and more,” said Freeman Client Solutions Manager, Gabriel Larose. “Their unique expertise coupled with our attention to detail and global presence will be a powerful combination for our clients. Neweb Labs’ virtual characters are unlike anything I’ve seen before. If you’re looking to add a really innovative activation to your event, this is something you’ll want to check out.”

By promoting one another’s solution offerings, both Freeman and Neweb Labs will be able to better serve their existing client needs and enhance attendee experiences. “Like Freeman, Neweb Labs is always looking to bring something new and exciting to our clients, which is why we knew this would make a great partnership,” said Yves St-Gelais, CEO for Neweb Labs. “Partnering with a global organization like Freeman will be critical for the flawless execution of our newly developed event solutions like virtual graffiti artists, talking heads, and other out-of-the-box offerings.”

Freeman and Neweb Labs are set to make their mark on the meeting and events industry through helping clients create memorable experiences for their audiences.

About Freeman Audio Visual Canada

As part of the world’s largest brand experience organization, Freeman Audio Visual uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Freeman Audio Visual provides a full range of services to support the way audiences engage with content as the landscape continues to change. Freeman Audio Visual has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Freeman Audio Visual will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit www.freemanav-ca.com.

About Neweb Labs

Neweb Labs creates and combines 3D animated assets with interactive technology for use as holograms on all social media platforms, and in mobile applications to be used for concerts, events, social engagement, brand activations and virtual humans. Neweb Labs is the sister company of the 3D animated show based on current affairs and news, Vox Populi Productions, and was officially launched after two years of R&D in 2015. Neweb Labs is also first in the world to create interactive holographic singer, Maya Kodes (https://vimeo.com/285950552), and is known for providing cutting-edge experiences where attendees emotionally connect with interactive characters that have different personalities. For more information, visit www.neweblabs.com.

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For further inquiries and more information, contact:

Jenna West
Digital Marketing Specialist
jenna.west@freemanco.com
T: 905-366-9144

Freeman Audio Visual Canada Announces new Partnership with TimePlay

By | Press Releases

TORONTO, Ont. (August 3, 2018) – Freeman Audio Visual Canada is excited to announce a new partnership with TimePlay, bringing TimePlay’s unique digital entertainment platform to its clients. TimePlay’s award winning patented technology which has been delivering rich interactive experiences for consumers and brands is now excited to take its success from the Cinema industry to expand into Meetings and Events. Freeman’s clients will now be able to leverage TimePlay’s phone-to-screen experience to better integrate and enhance their content using dynamic gamification.

“We’re thrilled to be adding TimePlay’s innovative technology to our portfolio of digital solution offerings,” said Victor Paan, National Director of Digital Services. “Our clients are often looking for new ways to engage and connect their attendees, and TimePlay’s platform will be another option we can now offer them”.

TimePlay will work with Freeman to customize experiences for clients and bring this to the forefront of the meetings and business events industry. “This collaboration is a natural fit and allows companies to deliver more captivating and effective meetings” said TimePlay’s CEO Jon Hussman. “Through the gamification of content, we can deliver increased engagement and retention. Furthermore, the behavioral data collected provides companies with insights on the effectiveness of their event, ultimately leading to greater ROI”.

About Freeman Audio Visual

As part of the world’s largest brand experience organization, Freeman Audio Visual uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Freeman Audio Visual provides a full range of services to support the way audiences engage with content as the landscape continues to change. Freeman Audio Visual has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Freeman Audio Visual will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit www.freemanav-ca.com.

About TimePlay Inc.

With its award winning and patented technology, TimePlay’s rich interactive platform creates captivating digital experiences for any event, big or small. It’s changing the way companies run meetings by empowering attendees to use their mobile devices to interact with the presenter’s content on digital screen(s), in real time. Through gamification, companies can engage the audience to ignite social competition by leveraging TimePlay’s breadth of customizable product offerings for optimal event integration. Throughout the experience, TimePlay captures valuable data that goes deeper than the competition to help measure effectiveness. The TimePlay app reaches millions of consumers and can be used in a variety of venues to bring any presentation to life. Visit http://timeplay.com/meetings-events/

For more information, please contact:

Madeleine Bart, Freeman Audio Visual Canada
905.366.9241, Madeleine.bart@freeman.com

Rob Persiko, TimePlay Inc.
416-432-7730, rpersiko@timeplay.com

Heidi Welker Elected 2018 Board Chair for Meetings Mean Business Canada

By | Freeman, Freeman Audio Visual Employees, Meeting Planners, Press Releases

Contact:  Madeleine Bart
905.366.9241

Toronto, ON – December 7, 2017 – Freeman Audio Visual Canada is proud to announce that Heidi Welker, Senior VP, Business Development & Industry Partnerships has been elected as 2018 Chair for Meetings Mean Business Canada (MMBC). MMBC relaunched in January 2017 to advocate on behalf of the Canadian Business Events Industry and has since grown rapidly cross-country with over 100 senior executives signing on to show support and raising over $100,000 CAD in initial funding.

“It has been a pleasure being part of the board this past year. I am honoured to have been elected as the 2018 Chair and look forward to continuing the excellent work of the 2017 Executive Team” said Welker speaking about her appointment. “We need to keep the momentum going and gain support cross-Canada for our unified voice to be heard”.

Welker brings to the role an extensive track record of leadership within the Canadian Business Events Industry. An active member of various industry associations, she has served as President for the Professional Convention Management Association (PCMA) Canada East Chapter and was instrumental in launching the Events for Communities and Sustainability (ECOS) project with Meeting Professionals International (MPI). In addition to her involvement with MMBC, Heidi currently sits on the PCMA Board of Trustees and the Canadian Society of Professional Event Planners (CanSPEP) Advisory Council.

Alongside Welker’s appointment, the following individuals have also been elected onto the 2018 MMBC Executive Team: Clark Grue, President & CEO of the Calgary TELUS Convention Centre, will serve as Vice Chair, Reggie Lang, Manager, Business Development Groups, Conventions & Incentive Travel at WestJet will serve as Secretary/Treasurer and Grant Snider, CEO of Meeting Escrow Inc. will serve as Past Chair.

About Freeman Audio Visual

As part of the world’s largest brand experience organization, Freeman Audio Visual uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Freeman invests heavily in maintaining and growing its stable of state-of-the-art technology around the world. Freeman Audio Visual provides a full range of services to support the way audiences engage with content as the landscape continues to change.

Freeman Audio Visual has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Freeman Audio Visual will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit www.freemanav-ca.com.

About Freeman

Recognized by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect markets, connect people, support growth and generate revenues for the world’s leading companies and associations. Freeman derives insights that help define program strategies, target key audiences, deliver meaningful messages and drive revenues and results. Through its expansive network of offices, talent and global partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its stability, strength, customer service mentality and its success over its 90-year history. A values-driven company with a strong and purpose-built culture, Freeman is dedicated to making meaningful connections with audiences. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded multiple consecutive J. D. Power awards for its Customer Call Center. For more information, visit www.freeman.com.

Freeman Audio Visual Edmonton Wins Consumer Choice Award

By | Press Releases

Contact:  Madeleine Bart | 905.366.9241

FOR IMMEDIATE RELEASE

Edmonton, AB – September 27, 2017 – Freeman Audio Visual Canada is proud to announce that it has been selected by the Edmonton consumers and business community as the Consumer Choice Award (CCA) winner in the category of Audio Visual Services. CCA was established in 1987 and is considered the most distinguished business award in Canada.

“This is truly a testament of the hard work and commitment to superior service they have continued to provide over the past year,” said Marcel Sbrollini, President, Consumer Choice Award. “They are a part of a very select group of businesses recognized by the people of Edmonton for their excellence in business.”

Through an independent market-research survey, consumers and businesses in the Edmonton community voted Freeman Audio Visual as the top-ranked organization in its industry, without the influence of industry insiders, advocate groups or unethical business practices.

“I am extremely proud to represent a team that puts so much focus on customer service and performance excellence”, said Mike O’Brien, General Manager, Freeman Audio Visual Alberta. “We are immensely grateful for the support and confidence we receive from our clients and the surrounding community. Our team is 100% committed to providing customer service that is second to none. Having our efforts acknowledged means the world to us.”

About Freeman Audio Visual

As part of the world’s largest brand experience organization, Freeman Audio Visual uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Freeman invests heavily in maintaining and growing its stable of state-of-the-art technology around the world. Freeman Audio Visual provides a full range of services to support the way audiences engage with content as the landscape continues to change.

Freeman Audio Visual has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Freeman Audio Visual will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit www.freemanav-ca.com.

About Freeman

Recognized by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect markets, connect people, support growth and generate revenues for the world’s leading companies and associations. Freeman derives insights that help define program strategies, target key audiences, deliver meaningful messages and drive revenues and results. Through its expansive network of offices, talent and global partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its stability, strength, customer service mentality and its success over its 90-year history. A values-driven company with a strong and purpose-built culture, Freeman is dedicated to making meaningful connections with audiences. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded multiple consecutive J. D. Power awards for its Customer Call Center. For more information, visit www.freeman.com.

 

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Helene Moberg Appointed General Manager to Atlantic Canada

By | Freeman, Freeman Audio Visual Employees, Press Releases

Contact:  Madeleine Bart | 905.366.9241

FOR IMMEDIATE RELEASE

Toronto, ON – September 19, 2017 – David Campbell, Executive Vice President and Chief Operating Officer, Freeman Audio Visual Canada, is pleased to announce the appointment of Hélène Moberg to General Manager for Atlantic Canada.

“We are thrilled to be bringing a game-changer like Hélène to our team.” said Campbell. “In this role, Hélène will continue to develop and build new partnerships for us in Atlantic Canada and remain very active locally and within industry associations such as Canadian Society of Professional Event Planners, and Meeting Professionals International.”

With extensive knowledge and over 35 years’ experience in the meetings and conventions and travel trade markets,  Hélène brings to the role a successful track record in developing and implementing innovative market strategies, securing new partnerships, and leading high performing teams.

“I’m a Proud Maritimer looking forward to leading the team in Atlantic Canada” said Moberg.  “I’m also excited to be working with industry partners as well as new and existing clients in this new role”. Hélène starts her new role effective September 26, 2017.

About Freeman Audio Visual

As part of the world’s largest brand experience organization, Freeman Audio Visual uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Freeman invests heavily in maintaining and growing its stable of state-of-the-art technology around the world. Freeman Audio Visual provides a full range of services to support the way audiences engage with content as the landscape continues to change.

Freeman Audio Visual has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Freeman Audio Visual will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit www.freemanav-ca.com.

About Freeman

Recognized by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect markets, connect people, support growth and generate revenues for the world’s leading companies and associations. Freeman derives insights that help define program strategies, target key audiences, deliver meaningful messages and drive revenues and results. Through its expansive network of offices, talent and global partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its stability, strength, customer service mentality and its success over its 90-year history. A values-driven company with a strong and purpose-built culture, Freeman is dedicated to making meaningful connections with audiences. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded multiple consecutive J. D. Power awards for its Customer Call Center. For more information, visit www.freeman.com.

How to Bring a Sense of Excitement and Newness to Every Meeting

By | Freeman

Q&A with Michelle Smith of Real Communications on strategic planning for unique experiences


As a boutique event agency, Real Communications has thrived in a competitive and rapidly-changing industry for more than a decade. Owner and partner Michelle Smith shared with us the key elements of a sound event strategy and her unique approach to continually providing innovative, quality and meaningful event services that produce exciting brand experiences for clients.


Q: What principles drive you and the work you do for Real Communications?

MS: We strive to develop that special kind of experience you’d find at live sports events, concerts, and music festivals. I’m not a huge sports fan, but I love going to sporting events and witnessing how excited people get in that environment. Take, for instance, the Toronto Maple Leafs hockey team; they haven’t won the Stanley Cup since 1967 and rarely make the playoffs. They can easily draw 18,000 fans — most of whom, at any moment, can just jump to their feet and go crazy. Why does this happen? It’s because fans really don’t know what’s going to happen and they get caught up in something electric and unforgettable — something that will truly only happen at that game for those fans. Attendees get excited by the entertainment and the unpredictability of the event.

When planning an event, we try to find out how to tap into that same energy for the audience — that feeling of anticipation for something new and unexpected — then walking away with wonderful memories to share with their friends, families, or coworkers.


Q: What are some ways to tap into that energy for meetings and shows?

MS: It’s focusing on producing innovative, creative, and meaningful events — each one with a unique spin or tweaked in a completely different way. Sometimes it’s simply finding a unique venue, entertainment or content that an audience hasn’t experienced before but still aligns with the event’s objectives.

For example, we worked with a client who wanted something remarkable and different for its two-and-a-half-day conference. For the more casual gala we recreated a pep rally atmosphere including bleachers, food service in the stands, a marching band, and cheerleaders. The experience was like being at a sporting event or going back in time to a high school assembly. The high point was a basketball game between the executives and management on a regulation-size court with professional nets, paired with professional referees, intermittent music and state-of-the-art time clocks to make it completely authentic. The gala was hugely successful! At the same time, we reached the client’s goals of increased participation and found an unforgettable way to uplift the employees who were being honored.


Q: How does strategy play into leveraging such amazing creativity and originality?

MS: Strategic planning is simply the “how” of making an event successful. It’s also about being clear on what the objectives are and working towards reaching those objectives. Let’s say it’s a sales meeting: What needs to happen to ensure that members of the sales force leaves the meeting or rally with all the information they need to sell a product? What can be done to motivate them during the meeting, while at the same time educating them on the product?

Going back to the gala example, a primary objective was both entertainment and recognition for some of the attendees. Our client wanted a small group of 30 people at this event to feel special, almost as if they were winning the Nobel Peace Prize. Beyond the basketball game, we honoured them with a marching band introduction and VIP, front-row comfy game seats. The second goal was broader corporate recognition: ensuring that the two-hundred managers present were thanked in various ways and immersed in an atmosphere of camaraderie. And, of course, it was important that everyone could unwind after a taxing day of work meetings.

Basically, creativity was harnessed as part of the strategy to reach and go beyond the client’s objectives. And originality is always part of a good strategy because, as I mentioned, it encourages and creates a special, unique and memorable experience that guests and employees will remember and treasure.


Q: How important is measurement with strategy?

MS: It’s essential. You always need measurement in place to track an event. There isn’t one way to measure, as it all depends on the type of event and the overall objectives. In the case of a sales event, the metrics would be tracking the product sales after the event. For something like a golf tournament or charity event, we would measure how much money was raised and how enjoyable the experience was for guests. You are measuring ROI, but ROI is different for each kind of event.

Real Communications utilizes various measurement tools. We often employ a feedback survey or a post-event interview at the exit to gauge attendee reactions. This information is invaluable because we can capture fresh insights. We often develop event specific apps that allow attendees to vote on certain aspects of the event, providing very reliable, real-time data.

We also create and archive comprehensive post-event reports for every event we produce, which includes the agenda, feedback, budget, technology, creative, entertainment, menus, etc. These documents serve as solid precedents for us to develop new and even more engaging and memorable events.


“Good strategy always involves taking a risk.” —Michelle Smith


Q: Once you’ve found a successful template or enough data, can your strategy take on risks?

MS: I would say good strategy always involves taking a risk. An old mentor used to tell me, “If you don’t risk, you risk a lot.” I mentioned our documented precedents, but we never recreate the same meeting or event. We always build upon previous successes to develop even better options. I believe you must challenge yourself if you want to stay ahead of the competition and grow with your clients. If you’re armed with data and have a grasp on the latest trends, it’s both about taking a risk and elevating the experience.

We had a corporate client who always did the same cross-country roadshow every single year. We proposed one year to change it to a national simulcast, feeling it would create a more unified and turn-key brand message. Today simulcasts are common, but this was about ten years ago so the idea was very radical and the tech very green! There was no precedent. This shift would involve events in different theatres across Canada with executives in each location. The objective of education was optimized by the fact that all stakeholders received information at the same time and in real time, from Vancouver to Quebec, instead of different offices waiting days or weeks to receive available information or updates.

The simulcast went very well, which was reflected by the incredibly positive satisfaction results we received from attendees. Any of the technical glitches we encountered were unnoticed by guests.


Q: What advice do you have for planners when creating a strategy?

MS: Never be ambiguous or make assumptions about objectives and certainly not budgets.

Everything needs to be clearly stated and agreed to. If you veer away or start making assumptions about what you think your client wants or is prepared to do, then it’s going to be very hard to develop a strategy that meets any goals. Everyone needs to be on the same page from beginning to end.

Also, having a checklist and regular checkpoints is very important. We have bi-weekly meetings with our clients to communicate exactly what’s going on and how the timeline is progressing on each event. That way if there are sudden changes we can act quickly to modify the objectives and revise the scope of the event.

I like to say life is art and art is life — so always keep an eye on the latest trends, best practices, new technology, and evolve accordingly. What’s old often becomes new again. Lastly, I believe in empowering the people you work with and always asking for feedback because that keeps you honest, vulnerable, and focused on always doing your best work.

Freeman Audio Visual Canada Launches an Innovative Event Opportunity Management System

By | Press Releases

Contact:  Madeleine Bart | 905.366.9241

FOR IMMEDIATE RELEASE

Toronto, ON – September 6, 2017 –  David Campbell, Executive Vice President and Chief Operating Officer, Freeman Audio Visual Canada, is pleased to announce the upcoming release of an Event Opportunity Management System that will interface with Ungerboeck ( formerly EBMS), Delphi, to name a few, venue management systems.

“This new tool will allow venue and Freeman teams to work seamlessly together by integrating the venue business system to a robust sales funnel functionality that will provide a level of integration, visibility, and reporting unique in our industry,” said Mark Bullen, Vice President IT, Freeman Audio Visual Canada.

“We have also signed an exclusive agreement with David Cotton, Owner of Keynote Consulting Ltd.,” said Bullen.  “David’s experience supporting venues across North America, expertise in business process design, data mapping and integration will be a big assist as we move forward with installation and integration of this tool into our partner venues.”

Freeman continually innovates to provide cutting edge solutions to its customers and venue partners.   “This exclusive tool is a collaborative technology solution that will be used by our Freeman and Venue partners to grow mutual revenues and market share, “said Campbell.

About Freeman Audio Visual

As part of the world’s largest brand experience organization, Freeman Audio Visual uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Freeman invests heavily in maintaining and growing its stable of state-of-the-art technology around the world. Freeman Audio Visual provides a full range of services to support the way audiences engage with content as the landscape continues to change.

Freeman Audio Visual has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Freeman Audio Visual will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit www.freemanav-ca.com.

About Freeman

Recognized by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect markets, connect people, support growth and generate revenues for the world’s leading companies and associations. Freeman derives insights that help define program strategies, target key audiences, deliver meaningful messages and drive revenues and results. Through its expansive network of offices, talent and global partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its stability, strength, customer service mentality and its success over its 90-year history. A values-driven company with a strong and purpose-built culture, Freeman is dedicated to making meaningful connections with audiences. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded multiple consecutive J. D. Power awards for its Customer Call Center. For more information, visit www.freeman.com.

Heidi Welker Appointed Senior Vice President, Business Development & Industry Partnerships

By | Freeman, Freeman Audio Visual Employees, Press Releases

FOR IMMEDIATE RELEASE

Contact: Madeleine Bart
905.366.9241

Toronto, ON – August 1, 2017 – David Campbell, Executive Vice President and Chief Operating Officer, Freeman Audio Visual Canada, is pleased to announce the promotion of Heidi Welker to Senior Vice President, Business Development & Industry Partnerships.

“This new role is truly one Heidi alone created after leading the Marketing Group at Freeman since inception” said Campbell. “Heidi will lead the development of new and exciting cutting-edge research and development initiatives to help our customers and partners achieve their goals.”

In addition to these new responsibilities, Heidi will continue to remain engaged in the industry through her current roles on the PCMA Foundation Board of Trustees, Meetings Mean Business Board of Directors and 2017 CanSPEP’s Partner Advisory Council.

Heidi brings to the role a successful track record in driving organization growth through sales, business development and event marketing with over 35 years of experience in the industry. “I am thrilled to be taking on this new position within our organization”, said Welker. “We have so many great customers, venue and industry partners. I look forward to working in close collaboration with them to ensure their objectives are accomplished.”

About Freeman Audio Visual

As part of the world’s largest brand experience organization, Freeman Audio Visual uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Freeman invests heavily in maintaining and growing its stable of state-of-the-art technology around the world. Freeman Audio Visual provides a full range of services to support the way audiences engage with content as the landscape continues to change.

Freeman Audio Visual has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Freeman Audio Visual will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit www.freemanav-ca.com.

About Freeman


Recognized by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect markets, connect people, support growth and generate revenues for the world’s leading companies and associations. Freeman derives insights that help define program strategies, target key audiences, deliver meaningful messages and drive revenues and results. Through its expansive network of offices, talent and global partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its stability, strength, customer service mentality and its success over its 90-year history. A values-driven company with a strong and purpose-built culture, Freeman is dedicated to making meaningful connections with audiences. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded multiple consecutive J. D. Power awards for its Customer Call Center. For more information, visit www.freeman.com.

Freeman Audio Visual Canada Wins Leadership in Greener Purchasing Award

By | Press Releases

FOR IMMEDIATE RELEASE

Contact:  Heidi Welker
905.366.9232

TORONTO- JULY 13, 2017 — Freeman Audio Visual Canada is proud to announce that Grand & Toy (G&T), an affiliate of global office products provider Office Depot, Inc., has awarded Freeman its Leadership in Greener Purchasing Award in the Technology and Telecom Sector. This awards program recognizes customers as leaders in their sector for purchasing products with environmental attributes and ecolabels.

The leadership awards were based primarily on the percentage of the customers’ expenditure on products with greener attributes including recycled, remanufactured, energy-efficient, and/or ecolabels such as FSC, EPEAT, GREENGUARD, GreenSeal, EcoLogo, etc., with G&T in 2016. Customers whose business relationship with G&T was based primarily on one or two product categories were excluded to ensure recognition was given to those with broad-based greener purchasing programs.

“Sustainable management continues to be an integral part of our company culture,” said David Campbell, Executive Vice President and Chief Operating Officer, Freeman Audio Visual Canada. “We are grateful to G&T for providing us with office product recycling solutions that align with our company corporate social responsibility goals.”

 

About Freeman Audio Visual

As part of the world’s largest brand experience organization, Freeman Audio Visual uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Freeman invests heavily in maintaining and growing its stable of state-of-the-art technology around the world. Freeman Audio Visual provides a full range of services to support the way audiences engage with content as the landscape continues to change.

Freeman Audio Visual has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Freeman Audio Visual will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit www.freemanav-ca.com.

About Freeman

Recognized by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect markets, connect people, support growth and generate revenues for the world’s leading companies and associations. Freeman derives insights that help define program strategies, target key audiences, deliver meaningful messages and drive revenues and results. Through its expansive network of offices, talent and global partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its stability, strength, customer service mentality and its success over its 87-year history. A values-driven company with a strong and purpose-built culture, Freeman is dedicated to making meaningful connections with audiences. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded multiple consecutive J. D. Power awards for its Customer Call Center. For more information, visit www.freeman.com.

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