Supporting the power of face-to-face marketing, Heidi and her 30-plus years of experience have forged a unique trail within Freeman. After having led the company’s marketing group, she has transitioned into a pivotal business development and industry partnership role. With an objective of helping clients and partners achieve their goals, Heidi spearheads the development of cutting-edge research and development initiatives. Internally, she supports local branch leadership, serving as a mentor and coach and facilitating the rollout of these initiatives in the branches.
She has been a member of the Professional Convention Management Association (PCMA) since its start. She is a founding member (and past president) of PCMA’s Canada East (CE) chapter, has received PCMA’s Chairman’s Award and CE’s Outstanding Service to a Chapter Award and President’s Award. Heidi was also instrumental in establishing the PCMA Canadian Innovation Conference, which won a Canadian Event Industry Star Award in its second year. Named as a 2015 Changemaker by MeetingsNet, Heidi currently serves on the PCMA Foundation Board of Trustees, the Meetings Mean Business (Canada) Board of Directors, and CanSPEP’s Partner Advisory Council.