Customer

BUKSA Strategic Conference Services
http://wintercitiesconference.com/
http://www.buksa.com/

Program

Winter Cities Shake-Up 2015

Audience

450+ Attendees

  • Urban Planners and Designers
  • Entrepreneurs
  • Business People
  • Artists
  • Cultural and Community Organizers
  • Winter-Related Businesses

Location

Shaw Conference Centre, Hall D,
Edmonton, Alberta, Canada
http://www.shawconferencecentre.com/

TOOLS

CREATIVE SOLUTIONS

Audio Visual Solutions

Creative Services

  • Experience Design
  • Branding

Blended Projection

Projector Mapping

Scenic Design & Decor

Specialty LCD Wall

OBJECTIVE

SHAKE-UP THE SNOW

Edmonton is cold for almost half of the year, which makes it the perfect host location to promote the potential of winter. Canadians are determined to find creative ways to capture warm spots and enjoy all that winter can offer.

Freeman Audio Visual worked with BUKSA Associates Inc. to immerse the audience in an atmosphere that delivered a winter experience.

“Designing for winter means thinking about winter differently, seeing winter as an asset and not a liability… design spaces and provide infrastructure to bring people out of their homes to be active in the winter climate” -Nancy Macdonald – Principal, Community Development, Stantec

At the conference, city planners and business owners gathered to discuss ways to make Canadian winter cities overall more livable, profitable and enjoyable for the community.

SOLUTIONS

Winter Wonderland

Freeman Creative collaborated with the BUKSA and the City of Edmonton to imagine how to capture the charming winter spirit.

A large 132’W x 21’H, 44.5’  radius curved Peroni screen splashed across the stage. Creative Services produced video content and graphics combined with the use of lighting and decor to immerse the audience in the experience.

The most eye-catching piece of the event was the illusion of a giant snow globe. The conference’s title, “Winter Cities Shake Up” aligned beautifully with the animations projected onto the three-dimensional 12’ inflatable sphere.

A 3.5’H x 25’W LED wall was placed in front of the snow globe to feature videos, text, and the logos of the Winter Cities Shake-Up and their sponsors. All of the content projected on the screen, globe and LED wall was developed and produced by Creative Services.

RESULTS

CAPTURING WINTER MOMENTS

Guests at the three-day Winter Cities conference were blown away by the experience designed by Freeman.

The City of Edmonton hosted The Winter Cities Shake-Up, and included guest speakers Terry O’Reilly and the Edmonton Mayor, Don Iveson.

“The whole wraparound experience was breathtaking,” said a WinterCity coordinator,  “You felt like you were right in the middle of all this joyous winter activity, which dwarfed the room in its size and scope.”

Freeman Audio Visual understood the importance of creating a winter experience. While people are warm and cozy indoors, the snow globe offers a way for the audience to view into the winter wonderland, and imagine the future of Canadian winter cities.

The same coordinator also said,  “They really listened to what we needed during our planning meetings and then came up with an AV concept that was so powerful and all-encompassing; it shook up the audience’s assumptions of what it is to attend an international conference.”

The whole wraparound experience was breathtaking.

A Winter Cities coordinator

You felt like you were right in the middle of all this joyous winter activity, which dwarfed the room in its size and scope.

A Winter Cities coordinator

They really listened to what we needed during our planning meetings and then came up with an AV concept that was so powerful and all-encompassing; it shook up the audience’s assumptions of what it is to attend an international conference.

A Winter Cities coordinator

Freeman – Innovation dedicated to your brand.

1-800-868-6886  |  www.freemanav-ca.com