In The News

SEE what we’re up to now! Freeman AV Canada Launches Special Events and Entertainment (SEE) Division

By | Freeman | No Comments

Freeman Audio Visual Canada is excited to announce the launch of its new special events and entertainment (SEE) division. These additional services are being offered in response to the growing demand for audiences today to receive high-quality, interactive experiences that entertain, inform, and motivate.

Our special events and entertainment department is on a daring new path to create exciting and innovative experiences dedicated to our client’s brands. “It’s the looks on people’s faces, that wonderment because they’ve never seen anything like this before,” says Romeo Loparco, special events executive producer. “The main goal of our new division is to provide our clients with the ‘wow’ factor for their events that attendees will forever associate with that client’s brand.”

Olga Pankova, one of Canada’s leading art entertainers and a pioneer in virtual reality art, is helping us spearhead the way into new dimension in Canada.

Olga’s signature virtual reality performances include both augmented reality art and her mixed reality art, making her a perfect partner for Romeo and his team to work with. Together, they infuse Olga’s VR creations with brand messaging, and the result has been well received by audiences and clients alike.

“Having the opportunity to meld an art idea with a corporate theme or brand really is not that different when creating a painting targeted to a specific audience with a specific thought or concept,” explains Olga. “I love to create art that connects the viewer. The VR art performance coupled with some awesome music makes for an incredible experience.”

Romeo and Olga, along with the SEE department and other forward-thinking, innovative artists, are changing the sensory landscape at corporate events.

“This is all new, and it’s exciting“ says Romeo. “We are so proud to be bringing this fresh innovation to the public and see a very thrilling journey ahead of us as our special events and entertainment division takes off. “

We invite you to join us on this journey, and see how it all came together.


How to rock your second screen roll out

By | Uncategorised | No Comments

By Victor Paan

Mobile devices are a part of your attendees’ everyday routines, whether at home, on the job, or on a show site—so why not tap into this behavior by transforming the mobile device into a part of the overall event experience? Mobile devices can help amplify engagement, while working behind the scenes to gather immense data on audience preferences, speaker and content performance and more.

Second screen is still a fairly new technology, but through our experience utilizing it with Freeman clients, we have collected enough data to share some of our secrets and best practices for deploying second screen technology at events. While every event is different and every audience has its preferences, these best practices can be universally applied.

Use web-based platforms

While second screen solutions come in various platform options, our experience has shown that web-based solutions have significantly higher participation rates (70 to 90 per cent) than native apps (less than 50 per cent).

Because of the long-term value of an engaged audience, we encourage use of a web-based solution whenever Wi-Fi is available. This keeps solutions compatible with all mobile devices and allows you to deliver your second screen experience through your event app via a web link. This way, attendees never have to leave your event app.

Keep it simple

Use a link shortener to create a simple URL for attendees to use to access the second screen platform. Once you have them on the platform, use easy engagement techniques to gather attendee responses, especially early in the session while they grow accustomed to the second screen experience. Thumbs up/thumbs down, multiple choice or like/dislike choices have a higher use rate than text responses.

Keep engagement constant

Did you know that your audience’s attention span drops significantly after just 10 minutes? Ten minutes! This is based on research from Dr. John J. Medina, a biologist and researcher with particular interest in how the brain works with information, and has been confirmed by our own data. By inserting audience response questions at this regular interval, you can regain their attention each time it dips.

Build a community

Don’t keep your audience’s answers to yourself. We’ve found that audiences are interested in comparing their answers to those of their peers. This is especially true when using polling questions. Share the results directly to the main feed so the entire audience can see it, and even consider publishing certain audience feedback in post-event communications to help drive home important takeaways.

Make it fun

Nothing fires up an audience more than friendly competition, which is why you can raise engagement levels by incorporating competitive aspects into audience responses. Reward those who are first to answer with recognition or even a prize.

We saw this come to life at a recent gaming conference in the U.S., in which a second screen platform was used to spark good-natured competition during a game show-like quiz session. Throughout the course of the presentation, the audience was asked specific, multiple-choice training questions “disguised” as a quiz show that they could participate in through the use of their personal devices. Participation was very high. Over the course of the 12 presentations, an average of 84 per cent of audience members who logged into the second screen platform submitted at least one answer.

The participation and excitement generated by the quiz shows even carried over to the second screen’s group chat. Throughout each presentation, audience members shared encouragement, congratulations, and even a little good-natured “trash talk.”

Amplify your reach

Enable attendees to share presentation content with their social networks by setting up hashtags for your presentations and embedding social sharing into the platform. If the presentation slides can be shared on social media, that’s even better. Visual content is much more engaging on social media—for example, tweets featuring photo URLs average a 35 per cent increase in retweets, according to Twitter.

Use a content DJ

We recommend using a “content DJ” to field questions and monitor the chat stream for large audiences, such as keynote presentations or panel discussions, or for presenters who are not used to a fully interactive session. The moderator can juggle multiple conversations at once, feed appropriate questions to the presenter and observe when a particular idea sparks high levels of interest.

A content DJ can take the burden off presenters who feel overwhelmed by the second screen technology, expertly moderating the conversation and allowing the speakers to do what they do best: share their knowledge.

Employ measurement science

When you use polling questions to gather data, keep in mind that sharing the results of a polling question too early may cause audience members to change their answers. Give the audience enough time to select their responses before displaying the results to the entire audience.

Furthermore, make sure you are asking audience members for feedback and ratings throughout the presentation. The immediacy of the response will provide the most pure results possible. By contrast, the data collected from post-event surveys can lose its nuance as time elapses between the presentation and the feedback collection.

Insider secrets

Are you ready to get started with second screen? We’ll share a few final tips that will net you the most rich engagement data. Although it’s more difficult to get text input responses, they tend to provide the highest value. Save text responses only for when you want very specific, personalized feedback, and take care to ask open-ended questions that need to be answered with more than just a yes or no. Moreover, allowing attendees to remain anonymous within the second screen platform yield far more open and honest answers.

About the author

Victor Paan is Digital Services Product Manager at Freeman Audio Visual Canada, an experiential marketing company that uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Data reported above from FXP | touch, Freeman’s proprietary second screen platform, was collected by Klowd, Freeman’s audience engagement technology agency, between 2012 and 2015. For more information, visit

RIC Centre Announces New Partnership with Freeman Audio Visual Canada

By | Freeman, Press Releases | No Comments

July 8, 2016
Contact:  Heidi Welker


TORONTO, ONTARIO – July 8, 2016 – Research Innovation Commercialization Centre (RIC) is pleased to announce a new partnership with Freeman Audio Visual Canada. This newly formed bond between the RIC Centre and Freeman Audio Visual will strengthen relationships between start-ups and other business enterprise members in the community, seamlessly integrating the latest technology into society. News of this strategic alliance was announced at the second annual First Look Angel Investor Meeting on Wednesday, May 18 which was hosted by Mayor Crombie at Mississauga’s City Hall.

As part of the world’s largest brand experience organization, Freeman Audio Visual uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Partnering with the RIC Centre allows Freeman to achieve and uphold their commitment of bringing innovative solutions and a full range of services to deliver an enhanced experience that supports the way audiences engage with content.

“Our specialty lies in brand experience. Our goal is to bring technology and creative expertise to help our customers with their brand experience. The RIC Centre and its terrific staff are an excellent platform to facilitate our brand experience approach, while together we create jobs to drive the local economy! It’s a terrific win/win for all stakeholders,” says David Campbell, Executive Vice President and Chief Operating Officer of Freeman Audio Visual.

The RIC Centre will work with Freeman to facilitate a culture of big ideas and entrepreneurialism. The partnership will also reinforce the Centre’s model of early-stage companies working with various established businesses to develop long-term and mutually beneficial relationships.

“The partnership recognizes our mutual interests in the fields of emerging technology, entrepreneurship and innovation adoption and the importance of collaboration,” states Paul Bertin, Chair of RIC Centre. 

About Freeman Audio Visual

As part of the world’s largest brand experience organization, Freeman Audio Visual uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Freeman invests heavily in maintaining and growing its stable of state-of-the-art technology around the world. Freeman Audio Visual provides a full range of services to support the way audiences engage with content as the landscape continues to change.

Freeman Audio Visual has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Freeman Audio Visual will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit 

About RIC Centre

Peel Region’s hub for innovation and entrepreneurship, the Research, Innovation, Commercialization (RIC) Centre supports the development of innovation and entrepreneurship in Mississauga, Brampton and Caledon. RIC Centre provides commercialization support to help new entrepreneurs and seasoned business people take technical innovations to market, with experienced advisors and Entrepreneurs in Residence who guide its clients every step of the way. Since its inception, the RIC Centre has worked with over 780 companies to take technical innovations to market. The Centre’s mission is to build an innovation ecosystem to support community prosperity across Peel Region. For more information, visit

Interpretation device with headphones

Comparing Interpretation Models: Simultaneous vs. Consecutive

By | Simultaneous Interpretation | No Comments

Having an interpreter at your event is a big way to set yourself apart. Especially when streaming live, you want to ensure whoever you are aiming to reach is in on the conversation as well. Which method do you choose to go with though? Comparing interpretation models: simultaneous vs. consecutive will help you gain an understanding of what will work best for you and your event. Read More

Coloured spot lights on stage

Why the Lights are Important to an Event

By | LED Technology, Lighting | No Comments

“Lights, camera, action!” There’s a reason “lights” comes first in this classic film quote. Lights are one of the most important elements at your event, and they go a lot further than you might think. Bad lighting is always remembered, so to provide an atmosphere of fun, good ambiance and focal attention on the presentation, paying mind to your lighting is the way to go. Here is a list of why the lights are important to an event. Read More

Man presenting at a conference

Everything You Need to Make Sure Your Presentation Pops

By | Presentation Tips | No Comments

You’ve been planning for weeks or months to ensure your presentation is the best it can be. Outside of the excellent speech, content, and audience attention-grabbers, think about the subtle factors that are often unnoticed, but that play a huge part in the overall effect of your presentation. You wouldn’t want your hard work to go unappreciated by interruptions and lack of technical support. Here is everything you need to make sure your presentation pops. Read More

Microphone on stage

5 Things You Need to Know Before Renting Sound Equipment

By | Audio | No Comments

The audio visual aspects of an event can really make or break your guests’ experience. There’s nothing quite as embarrassing or annoying as bad audio and glitches or hiccups in service when you have a large gathering of people. Shopping around and getting a good grasp on what should be expected with sound equipment will help you in formulating a good plan. Here are 5 things you need to know before renting sound equipment. Read More

Business people using webcasting for a meeting

Webcasting Best Practices

By | Webcasts | No Comments

If you aren’t taking advantage of webcasting, you definitely should be. Nowadays, people are busy and can’t always get to the location you have booked for a presentation. Additionally, those who are geographically dispersed can tune in, allowing you to reach a larger audience, with better targeting. Webcasting allows for immediate, intimate and real interactions, giving you the benefit of a live presentation without the need to book a space and accommodations. Here are some webcasting best practices to keep in mind before you begin. Read More