Industry Veteran Larry Luteran Joins Freeman Leadership Team

Larry LuteranFreeman, the leading global provider of brand experiences, welcomes 30-year live-engagement industry veteran Larry Luteran to Freeman Audio Visual, as the company continues to grow its global presence. Named chief sales officer, Luteran is responsible for the revenue performance of Freeman Audio Visual, Freeman Audio Visual Canada, and Encore Event Technologies.

Committed to serving its clients with an enhanced presence and consistent brand experiences, Freeman continues to invest in a global infrastructure by extending its leadership team. This strategic expansion of executive leadership will enrich the client experience and effectively manage the organization’s growth. Over the past six years, Freeman has broadened its Audio Visual presence by expanding its AV technology division through organic growth and acquisitions around the world. It is through these offerings that Freeman remains the most diverse company in the industry.

“We’re building a strong leadership team with a focus on extending the company’s reach, with expanded programs that drive continued growth,” said Ken Sanders, president of Freeman Audio Visual. “To do this, we are investing in exceptional talent and bringing the right people on board, like Larry, who can authentically integrate the voice of our customers into our comprehensive global strategy.” Sanders adds, “I consider Larry a ‘triple threat’ talent with significant experience in not only hospitality, but corporate and association sales.”

Luteran, the former senior vice president of group sales and industry relations at Hilton Worldwide, brings a unique, client-minded perspective to Freeman. With three decades of progressive leadership in the meeting and events industry, he will be invaluable in aligning the strategies and objectives of Freeman’s sales teams, with a strong emphasis on personalized customer service. Luteran will report to Ken Sanders, president of Freeman Audio Visual.

“The opportunity to be part of the team at Freeman is very exciting given its rich culture and commitment to connecting people in meaningful ways. I’m thrilled to join the Freeman family, where I look forward to extending our client relationships and contributing to Freeman’s growth as a leader in the meetings and event industry,” said Luteran. “I look forward to providing meaningful experiences to our audio visual customers. I’ve spent a big part of my career advocating for the power of face-to-face meetings and Freeman is the company that brings it all to life and that for me is very exciting.”

About Freeman Audio Visual

Freeman Audio Visual connects people in meaningful ways by enhancing the power of meetings, conventions, special events and trade shows through leading-edge presentation technology solutions. With dedicated, state-of-the-art inventory in every province and all major cities coast to coast, Freeman Audio Visual provides a full range of services to support the modern meeting environment, including creative and digital services, virtual meeting technology, social media engagement tools and mobile-app event solutions.

The company has received numerous awards recognizing its outstanding efforts in technical support and staging, corporate social responsibility, environmental leadership, customer-service excellence and customer-driven partnerships. Together with its customers and partners, Freeman Audio Visual will transform, grow and extend the world of live engagements throughout North America. For more information, visit www.freemanav-ca.com.

About Freeman

Founded in 1927, Freeman is the leading global partner for integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with over 70 offices in North America and the U.K., Freeman produces more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and 11,000 other events worldwide. Customer-driven, Freeman offers a total package of solutions, with a scope of products and services unmatched by the competition. Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous trade show industry awards for excellence in leadership, creative design, community service, innovation and customer-driven partnerships. For more information, visit www.freemanco.com.