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Freeman

Freeman Audio Visual Canada Makes Waste Diversion Champions List for Third Year

By | Awards, Freeman, Press Releases | No Comments

FOR IMMEDIATE RELEASE

May 17, 2016

Contact:  Heidi Welker
905.366.9232

TORONTO – May 17, 2016 – Freeman Audio Visual Canada is proud to announce it has made the REfficient Waste Diversion Champions list for the third year in a row. The Waste Diversion Champions list recognizes companies that have reached impressive levels of reusing, buying, reselling and recycling surplus assets.

Refficient logoREfficient is an online marketplace that allows companies to buy quality telecom, AV and IT equipment at significant discounts from sustainable sources.

“We acknowledge Freeman for embracing the reduce-reuse-recycle concept,” said REfficient CEO Stephanie McLarty. “The Company continues to demonstrate leadership in sustainability by putting the 3Rs into practice with their surplus equipment as well as sharing their results publicly with pride and enthusiasm.”

The Waste Diversion Champions program recognized 18 companies that have diverted at least 1000 pounds from landfills in the last year through buying, reusing, reselling or recycling their surplus assets. With three program recognition levels, Freeman Audio Visual Canada is included in the Master Level, which means it has diverted 10,000-99,999 pounds from landfills.

“Sustainable equipment management continues to be an integral part of our company culture,” said David Campbell, Executive Vice President and Chief Operating Officer, Freeman Audio Visual Canada. “We are grateful to REfficient for providing us with a recycling solution that aligns with our company corporate social responsibility goals.”

About Freeman Audio Visual

Freeman Audio Visual connects people in meaningful ways by enhancing the power of meetings, conventions, special events and trade shows through leading-edge presentation technology solutions. With dedicated, state-of-the-art inventory in every province and all major cities coast to coast, Freeman Audio Visual provides a full range of services to support the modern meeting environment, including creative and digital services, virtual meeting technology, social media engagement tools and mobile-app event solutions.

The company has received numerous awards recognizing its outstanding efforts in technical support and staging, corporate social responsibility, environmental leadership, customer-service excellence and customer-driven partnerships. Together with its customers and partners, Freeman Audio Visual will transform, grow and extend the world of live engagements throughout North America. For more information, visit www.freemanav-ca.com.

About Freeman

Founded in 1927, Freeman is the leading global partner for integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with over 70 offices in North America and the U.K., Freeman produces more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and 11,000 other events worldwide. Customer-driven, Freeman offers a total package of solutions, with a scope of products and services unmatched by the competition. Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous trade show industry awards for excellence in leadership, creative design, community service, innovation and customer-driven partnerships. For more information, visit www.freemanco.com.

 

 

Freeman’s Chief Design Officer Bruce Mau Recognized with Cooper Hewitt 2016 National Design Award: Design Mind

By | Awards, Freeman, Press Releases | No Comments

FOR IMMEDIATE RELEASE

Media Contacts:

Alisha McBee
Freeman
214.445.1183
alisha.mcbee@freemanco.com

Kendall Huber
Golin on behalf of Freeman
469.680.2556
khuber@golin.com

Freeman’s Chief Design Officer Bruce Mau Recognized with Cooper Hewitt 2016 National Design Award: Design Mind

DALLAS (May 5, 2016) – Freeman, the leading global provider of brand experiences, is proud to announce the recognition of Chief Design Officer Bruce Mau as a winner of the 2016 National Design Awards. The prestigious awards recognize excellence and innovation across a variety of disciplines. Mau was awarded the Design Mind, given in recognition of a visionary who has had a profound impact on design theory, practice or public awareness. The award recipients will be honored at a gala dinner Thursday, Oct. 20, in New York City.

“It’s an honor to be recognized by Cooper Hewitt with a National Design Award and be amongst the leaders and visionaries in design,” said Bruce Mau. “It’s critical that design continues to be a recognized medium, as it has such an impact on our quality of life.”

Mau is also the co-founder of the Massive Change Network, which promotes the transformative power of design thinking to generate new ideas and help institutions and businesses innovate. He has worked with leading companies, including projects with Coca-Cola Company, McDonald’s, Herman Miller, Walt Disney Imagineering and Freeman; the governments of Denmark, Guatemala, Panama and Saudi Arabia; and the architects Frank Gehry, Rem Koolhaas and SOM.

“This award recognizes Bruce’s incredible contributions to experience design, and we are proud to have Bruce serve as Chief Design Officer for Freeman,” said Bob Priest-Heck, Freeman’s President and Chief Operating Officer. “He is the leader in design thinking, and his vision has been essential to our ability to support our clients by creating new and innovative ways to grow their business. We’re excited to continue transforming the industry and growing the brand experience channel with Bruce as a key part of our leadership team.”

The award nomination process begins with an open call for nominations, which are solicited from leading designers, educators, journalists, cultural figures, corporate leaders and design enthusiasts from every state in the nation. Winners are selected by a jury of design leaders and educators, convened by the museum, based on the level of excellence, innovation and public impact of their bodies of work. Cooper Hewitt, Smithsonian Design Museum will celebrate outstanding achievement in American design this fall with its 17th annual National Design Awards program.

First launched at the White House in 2000 as a project of the White House Millennium Council, the National Design Awards were established to promote design as a vital humanistic tool in shaping the world. The awards are accompanied each year by National Design Week, which will take place Oct. 15–23 and includes a variety of public education programs, panel discussions and workshops.

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About Freeman

Recognized by Advertising Age as one of the world’s largest brand experience companies, Freeman uses the power of integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for the world’s leading organizations. A design-driven company, Freeman generates insights that define program strategies, target audiences and deliver messages that generate meaningful results. Through its expansive global network of offices, talent and partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its 89-year history of stability, strength and customer service achievements. Freeman is a values-driven company with a strong and purpose-built culture that is dedicated to connecting people in meaningful ways. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded six consecutive J.D. Power awards for the excellence of its Customer Call Center. For more information, visit www.freemanco.com

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About Bruce Mau

Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for whole-system transformation. He has been a serial entrepreneur since he was nine. Twenty-five years in the business of design gave Bruce the practical, holistic insights for going into the design of business with his Massive Change Network five years ago. In doing so, he laid the foundation for the new discipline of enterprise design, successfully applying his design thinking methodology to economic, cultural, governmental, environmental and social change.

ABOUT COOPER HEWITT, SMITHSONIAN DESIGN MUSEUM

Founded in 1897, Cooper Hewitt is the only museum in the United States devoted exclusively to historic and contemporary design. On Dec. 12, 2014, Cooper Hewitt reopened in the renovated and restored Carnegie Mansion, which offers 60 percent more exhibition space to showcase one of the most diverse and comprehensive collections of design works in existence. The renovation of the Carnegie Mansion and museum campus was recognized with LEED Silver certification. Currently on view are nine exhibitions and installations featuring hundreds of objects throughout four floors of the mansion, including the fifth installment of the museum’s contemporary design exhibition series, “Beauty―Cooper Hewitt Design Triennial,” “Thom Browne Selects” and “Pixar: The Design of Story.” Visitors can experience a full range of new interactive capabilities, including the opportunity to explore the collection digitally on ultra-high-definition touch-screen tables, draw their own designs in the Immersion Room and address design problems in the Process Lab.

Industry Veteran Larry Luteran Joins Freeman Leadership Team

By | Freeman, Freeman Audio Visual Employees, Industry News, Press Releases | No Comments

Larry LuteranFreeman, the leading global provider of brand experiences, welcomes 30-year live-engagement industry veteran Larry Luteran to Freeman Audio Visual, as the company continues to grow its global presence. Named chief sales officer, Luteran is responsible for the revenue performance of Freeman Audio Visual, Freeman Audio Visual Canada, and Encore Event Technologies.

Committed to serving its clients with an enhanced presence and consistent brand experiences, Freeman continues to invest in a global infrastructure by extending its leadership team. This strategic expansion of executive leadership will enrich the client experience and effectively manage the organization’s growth. Over the past six years, Freeman has broadened its Audio Visual presence by expanding its AV technology division through organic growth and acquisitions around the world. It is through these offerings that Freeman remains the most diverse company in the industry.

“We’re building a strong leadership team with a focus on extending the company’s reach, with expanded programs that drive continued growth,” said Ken Sanders, president of Freeman Audio Visual. “To do this, we are investing in exceptional talent and bringing the right people on board, like Larry, who can authentically integrate the voice of our customers into our comprehensive global strategy.” Sanders adds, “I consider Larry a ‘triple threat’ talent with significant experience in not only hospitality, but corporate and association sales.”

Luteran, the former senior vice president of group sales and industry relations at Hilton Worldwide, brings a unique, client-minded perspective to Freeman. With three decades of progressive leadership in the meeting and events industry, he will be invaluable in aligning the strategies and objectives of Freeman’s sales teams, with a strong emphasis on personalized customer service. Luteran will report to Ken Sanders, president of Freeman Audio Visual.

“The opportunity to be part of the team at Freeman is very exciting given its rich culture and commitment to connecting people in meaningful ways. I’m thrilled to join the Freeman family, where I look forward to extending our client relationships and contributing to Freeman’s growth as a leader in the meetings and event industry,” said Luteran. “I look forward to providing meaningful experiences to our audio visual customers. I’ve spent a big part of my career advocating for the power of face-to-face meetings and Freeman is the company that brings it all to life and that for me is very exciting.”

About Freeman Audio Visual

Freeman Audio Visual connects people in meaningful ways by enhancing the power of meetings, conventions, special events and trade shows through leading-edge presentation technology solutions. With dedicated, state-of-the-art inventory in every province and all major cities coast to coast, Freeman Audio Visual provides a full range of services to support the modern meeting environment, including creative and digital services, virtual meeting technology, social media engagement tools and mobile-app event solutions.

The company has received numerous awards recognizing its outstanding efforts in technical support and staging, corporate social responsibility, environmental leadership, customer-service excellence and customer-driven partnerships. Together with its customers and partners, Freeman Audio Visual will transform, grow and extend the world of live engagements throughout North America. For more information, visit www.freemanav-ca.com.

About Freeman

Founded in 1927, Freeman is the leading global partner for integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with over 70 offices in North America and the U.K., Freeman produces more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and 11,000 other events worldwide. Customer-driven, Freeman offers a total package of solutions, with a scope of products and services unmatched by the competition. Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous trade show industry awards for excellence in leadership, creative design, community service, innovation and customer-driven partnerships. For more information, visit www.freemanco.com.

 

Freeman Brings Design Thinking to the Forefront of the Events Industry

By | Design Thinking, Freeman, Industry News, Press Releases | No Comments

brucemau linkedin

Appoints Renowned Designer Bruce Mau as Chief Design Officer

Freeman, the leading global provider of brand experiences, announced the appointment of designer, author and visionary Bruce Mau as its Chief Design Officer. In a move to drive innovation in the events industry, Freeman has created this new role at the company and appointed Mr. Mau to its Executive Committee.

Mr. Mau is the co-founder of the Massive Change Network, which promotes the transformative power of design thinking to generate new ideas and help institutions and businesses innovate. He has worked with leading companies, including Coca-Cola, McDonald’s, MoMA and Herman Miller; worked with countries such as Guatemala, Denmark and Saudi Arabia; and alongside star architects Frank Gehry and Rem Koolhaas on design thinking collaborations. Mr. Mau and his team are currently working with Walt Disney Imagineering, and he designed a master plan for Mecca to re-imagine this historic site for the next 1,000 years.

Read the full press release here.

Freeman Launches Global Certified Partner Program

By | Freeman, FreemanXP, Industry News, Press Releases | No Comments

Global Certified Partner Program bolsters its partner network, answering the demand for Freeman quality and reliability worldwide

Freeman, the leading global provider of brand experiences, today announced the launch of its Global Certified Partner Program – a continuation of a focused effort that began several years ago to build a network of global suppliers, which has now become a formally recognized program that evaluates, qualifies and connects a community of suppliers who are able to meet Freeman’s high standards for quality, value, stability and customer service. Freeman uses these suppliers to support its teams as it delivers global programs for leading brands worldwide.

David Gauthreaux

David Gauthreaux

“Our existing North American customers want to increase their presence and deliver consistent brand experiences worldwide,” said David Gauthreaux, executive vice president of global sales for FreemanXP. “Similarly, our clients in EMEA and Asia Pacific are looking to do the same. As a design-driven company, Freeman has been investing in its global infrastructure for many years, and today we have a solid base of operations in Europe, Canada and Mexico. By extending our reach through third-party partners with an expanded, formalized program, we can better create value for our customers and continue to manage global growth in a smart and meaningful way.”

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'The Tech Side of New York Comic Con' with Projection, Lights and Staging News

By | Audio, Event highlights, Freeman, Freeman Audio Visual Employees, Hot Technology, Interesting Articles, Lighting, Projection, Video | No Comments

comiccon ny

Kyle Gaul, technical director for New York Comic Con and director of technology for Freeman Audio Visual south of the border, shares a behind-the-scenes look at the logistics, audio, video, cable, lighting  and crew that work together to assemble and execute New York Comic Con, the largest comic convention in North America.

Read the article in Projection, Lights and Staging News.

 

 

Freeman VP of Sustainability Jeff Chase an “Industry Leader and Hero,” says MeetGreen

By | Corporate Social Responsibility, Freeman, Industry News, Leadership | No Comments

Source: MeetGreen.com

Years ago, I met Jeff Chase, Vice President, Sustainability, Freeman Companies, while he was supporting the sustainability efforts of his client, American Wind Energy Association.  He had called us in to assess their event and make recommendations.  As the event’s general services contractor, Jeff had taken it upon himself to find a donation stream in the Dallas area for the show floor discards.  He worked hard to make it happen, supplying extra time, labor and resources so the items could end up in the hands of those who needed them most.

Fast forward to 2015, Jeff continues to propel an industry toward finding sustainable solutions.  A 27 year veteran of the trade show/event industry, his energy and enthusiasm are unwavering, he is a true believer in the power of business to make a difference.  We recently had an opportunity to ask Jeff about his important work as a change agent.

Has your industry changed dramatically in the past five years? What have you seen from inside your company?

In 2006, there was a great movement to find sustainable solutions for tradeshow signs but it was not a full program for ALL the types of waste generated at shows.  In 2008-2010, with the economic downturn, everyone pulled back and lost some focus. But since 2011, I have seen a great up surge in corporations and some associations willing to find more complete solutions to the environmental impact at their shows.  At Freeman, we have always been client driven so the sustainability efforts were very client focused…

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FORBES: How To Make Branded Experiences Rock And Then Go Viral

By | Audience Engagement, Brand Experience, Event Trends, Freeman, Freeman Face to Face blog, ROI | No Comments

Is Brand Experience the New Media Darling of the Marketing Mix?

Published by Chris Cavanaugh, EVP & Chief Marketing Officer, Freeman | Source: Freeman Face to Face blog

Today’s brands must engage and inspire to accelerate business results.

Earlier this week, the Exhibitions Mean Business campaign took to Capitol Hill for Exhibitions Day to help lawmakers understand why a thriving exhibitions and events industry is good for everyone. Last month, researchers at Ad Age noted in a recent report that overall promotion, events and experiential agency revenue is growing at a greater rate than advertising, PR, and media. Forbes writer Allen Adamson explains that “experiential branding has always been a part of the marketing toolbox, a promotional activity meant to encourage interaction with and immersion in a brand.”

Brand experience is hot right now, and why not? Nothing engages audiences like integrated brand experiences.

Adamson writes that when done right, a brand experience “helps people connect with a brand on a much more personal level than mass media allows, and generates a deeper feeling of emotional engagement, leaving a positive and lasting impression.” Why is that? Because when you boil it all down, whether B2B or B2C, the audience of our marketing efforts is comprised of people – real people who want to connect with like-minded individuals, inspire and be inspired, and experience something incredible. Adamson goes on to say, “Done really right, it gets people to share their experience, tell their version of the brand story, extending reach and awareness of the brand to a broader audience free of charge.” He refers to this viral impact as the Holy Grail and offers three rules for successful experiential branding: do something extraordinary; link to your brand’s core identity; and attract the right audience. These rules are spot on. Everything in the marketing mix must be rooted in your overarching business and marketing strategy and derived from your audience needs. In our oversaturated modern way of life, it takes something truly extraordinary, executed flawlessly, to cut through the clutter.

If I may, I would add another rule. Brand experiences must also accelerate business results and must be designed in a way to do so. Smart marketers are aligning their marketing portfolios and event portfolios on moving the business forward. To do this, a measurement and data collection plan must be in place, which is where the intersection of live events and digital technology is so exciting. As more event and audience engagement technologies emerge, we have more and more opportunities to collect data to give our audiences what they want and need, and ultimately accelerate business results, shorten sales cycles, and improve ROI.

Freeman Expo Names Sonia Moffatt Toronto General Manager

By | Expo, Freeman, Industry News, Press Releases | No Comments

Freeman, the leading global partner for integrated marketing solutions for live engagements, announced that Sonia Moffatt has been named general manager of its Toronto branch, effective July 1. Moffatt will be responsible for overseeing the successful operation of all branch departments including warehouse and show-site operations, customer service, sales and administration. She will report to Freeman’s senior vice president in Canada, Barbara Baird.

“Sonia has been a valuable asset to Freeman for many years and her ongoing success is built upon a consistent track record of commitment, achievements and strong customer relationships,” said Baird. “She has proven her ability and desire to support Freeman in reaching its business objectives and is an integral part of our success. I am thrilled to promote Sonia to this key position.”

Moffatt has more than 25 years of experience in the trade show industry, starting her career in 1989 at Design Craft, a company that was purchased by Freeman in 1995. In addition to receiving several promotions during her tenure, she was presented with the Canadian Association of Exposition Management’s (CAEM) 2009 Associate Member of the Year Award and inducted into CAEM’s Hall of Fame in 2011.

Moffatt is graduate of Queens University (Kingston, Ontario, Canada) with B.A. (Honours) and a B.Ed.

ABOUT FREEMAN

Founded in 1927, Freeman is the leading global partner for integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with over 70 offices in North America and the U.K., Freeman produces more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and 11,000 other events worldwide. Customer-driven and family-owned, Freeman offers a total package of solutions, with a scope of products and services unmatched by the competition. An employee-owned company, Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous trade show industry awards for excellence in leadership, creative design, community service, innovation and customer-driven partnerships. For more information, visit www.freemanco.com.